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# Davis Creative Publishing

Davis Creative Publishing: Find Your Voice, Share Your Story, Make a Difference

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## Posts

- [WELCOME REDIRECTION](https://daviscreativepublishing.com/welcome-redirection/) - THE POWER OF FIRSTS: Stay Open to Possibility August always reminds me of the first day of school, so this month’s four weekly blogs will all highlight a “first!” Have you ever played an old-fashioned pinball machine? I sometimes think life works much the same way. Imagine that you’re the silver ball. Life launches you
- [TRUST THAT PURPOSE UNFOLDS](https://daviscreativepublishing.com/trust-that-purpose-unfolds/) - THE POWER OF FIRSTS: When Your Purpose Finds You August always reminds me of the first day of school, so this month’s four weekly blogs will all highlight a “first!” Have you ever looked back over your life and realized the dots were connecting long before you knew they were there? I certainly have. Fresh
- [LOOK FOR OPPORTUNITY IN DISRUPTION](https://daviscreativepublishing.com/look-for-opportunity-in-disruption/) - THE POWER OF FIRSTS: Celebrating Your First Unexpected Win August always reminds me of the first day of school, so this month’s four weekly blogs will all highlight a “first!” Life has a funny way of handing us victories wrapped in circumstances we never would have chosen. When I was growing up, I wasn’t the
- [BEGIN BEFORE YOU ARE READY](https://daviscreativepublishing.com/begin-before-you-are-ready/) - THE POWER OF FIRSTS: My First Pair of Roller Skates August always reminds me of the first day of school, so this month’s four weekly blogs will all highlight a “first!” There are certain “firsts” in life that never leave us. Your first day of school. Your first car. Your first job. Your first
- [LESSON FIVE: BE AUTHENTIC](https://daviscreativepublishing.com/lesson-five-be-authentic/) - LESSON FIVE: BE AUTHENTIC“Just ‘Cuz You Were Invited to Jump Off a Cliff Doesn’t Mean You Do It” NOTE: Throughout the month of July, I will be writing about and sharing a short list of five “lessons learned” from my mother (Mimi) and grandmother (her mother, Nana). Lessons from Mimi & Nana: Publishing Wisdom Before
- [LESSON ONE: SHOW UP](https://daviscreativepublishing.com/lesson-one-show-up/) - July 4th was my mother’s birthday, and, yes, she was definitely a Firecracker. Shortly after her passing in 2011, we submitted her name to infamy by naming a new Pantone color, “Firecracker Red,” in her honor! July has a lot of family birthdays, and July always gets me thinking about life lessons learned from those
- [LESSON THREE: BE AN ORIGINAL](https://daviscreativepublishing.com/lesson-three-be-an-original/) - LESSON THREE: BE AN ORIGINALNever Copy Someone Else NOTE: Throughout the month of July, I will be writing about and sharing a short list of five “lessons learned” from my mother (Mimi) and grandmother (her mother, Nana). Lessons from Mimi & Nana: Publishing Wisdom Before I Knew It Was Publishing Wisdom Mimi and Nana had
- [LESSON FOUR: KNOW WHAT MATTERS](https://daviscreativepublishing.com/lesson-four-know-what-matters/) - LESSON FOUR: KNOW WHAT MATTERSWhat’s in the Shed? NOTE: Throughout the month of July, I will be writing about and sharing a short list of “lessons learned” from both my mother (Mimi) and grandmother (her mother, Nana). Lessons from Mimi & Nana: Publishing Wisdom Before I Knew It Was Publishing Wisdom Every family has a
- [LESSON TWO: CREATE OPPORTUNITIES](https://daviscreativepublishing.com/lesson-two-create-opportunities/) - LESSON TWO: CREATE OPPORTUNITIESCan’t Find a Party? Have One Yourself. NOTE: Throughout the month of July, I will be writing about and sharing a short list of five “lessons learned” from my mother (Mimi) and grandmother (her mother, Nana). Lessons from Mimi & Nana: Publishing Wisdom Before I Knew It Was Publishing Wisdom One of
- [A-B-C...  1-2-3...  Is it You and Me... OR?](https://daviscreativepublishing.com/a-b-c-1-2-3-is-it-you-and-me-or/) - A-B-C... 1-2-3... Is it You and Me... OR? Which Publishing Path Is Right for You? One of the biggest misconceptions in the publishing industry is that there are only two choices: Traditional publishing (with an agent) or self-publishing (figure it out yourself). In reality, there is a third option—one that gives authors greater ownership, higher
- [Your Book Is a Business Asset:  The Book Momentum Effect](https://daviscreativepublishing.com/your-book-is-a-business-asset-the-book-momentum-effect/) - Your Book Is a Business Asset: The Book Momentum Effect When most people think about writing a book, they think about becoming an author. I encourage them to think bigger. Imagine your published book in your hands. You can feel the texture of the cover and smell the aroma of ink on paper. Now what?
- [Why a Book Builds Trust Faster Than Almost Anything Else](https://daviscreativepublishing.com/why-a-book-builds-trust-faster-than-almost-anything-else/) - Why a Book Builds Trust Faster Than Almost Anything Else Trust. It’s the foundation of every business relationship. Before someone hires you, refers you, invites you to speak, or invests in your services, they need to trust you. The challenge is that trust takes time. Or does it? Over the past 20+ years of helping
- [Field of Dreams](https://daviscreativepublishing.com/field-of-dreams/) - The Real ROI of Writing a Book Isn't What Most People Think Are you ready to write that book you’ve been thinking about? Maybe you've outlined a few chapters. Maybe you've started and stopped three times. Maybe there's a file on your computer labeled "Book Ideas" that's been sitting there for months—or years. If so,
- [DIFY: How to Row, Row, Row Your Boat —  With a LOTTA Help](https://daviscreativepublishing.com/diwy-how-to-row-row-row-your-boat-with-a-lotta-help/) - DIFY: How to Row, Row, Row Your Boat — With a LOTTA Help You love what you do and your work makes a world of difference in the lives of those you reach. Perhaps it’s your journal that calls you to write down your thoughts and feelings. Or maybe those 10 years of blogs
- [EASY WRITER ONLINE WORKSHOP](https://daviscreativepublishing.com/easy-writer-online-workshop/) - EASY WRITER ONLINE WORKSHOP June 25, 2026 11:30 AM – 1:00 PM CST As someone who grew up in the Midwest, I witnessed women, minorities, and other underserved voices quietly give away their power—not because they lacked intelligence or insight, but because no one ever told them their thoughts mattered. They learned to brush off sarcasm
- [DIWY: How to Row, Row, Row Your Boat — With a Little Help](https://daviscreativepublishing.com/diwy-how-to-row-row-row-your-boat-with-a-little-help/) - DIWY: How to Row, Row, Row Your Boat — With a Little Help That book you started seven years ago has quite a bit of your knowledge, experience, and expertise — Your Brain Trust — just sitting out there waiting for you to decide what to do with it. You’ve been thinking about hiring
- [DIY: How to Row, Row, Row Your Own Boat](https://daviscreativepublishing.com/diy-how-to-row-row-row-your-own-boat/) - DIY: How to Row, Row, Row Your Own Boat I hear you are ready to write that book you’ve been thinking about! Maybe it has been sitting in your heart, your notes app, your Google Drive, or your “someday” file for longer than you want to admit. You recognize that having a book as
- [Can I Trust AI to help me write my book?](https://daviscreativepublishing.com/can-i-trust-ai-to-help-me-write-my-book/) - Can Your Words Be Trusted? AI, Authorship, and the Rise of Human Intelligence We are living in a time where writing a book has never been easier. Ideas can be generated in seconds. Outlines appear instantly. Entire chapters can be drafted with a single prompt. And yet… TRUST has never been more fragile. Because beneath
- [How Well Do You Stand Out?](https://daviscreativepublishing.com/how-well-do-you-stand-out/) - What makes your BUYER pick YOU? If your value and credibility aren’t clear… you’re being compared. And when you’re compared? Price becomes the deciding factor. That’s the penalty for sameness. My friend and colleague, Paul Reilly, says it best: “You may be outstanding. But the real challenge is to stand out.” And yet… Whether you're
- [Plant the Right Seed](https://daviscreativepublishing.com/plant-the-right-seed/) - Plant the Right Seed: A Smarter Way to Begin Your Publishing Journey Not every seed is meant to grow into something fruitful. Some seeds grow wild. Some never take root. And some—when planted in the right environment—grow into something far greater than expected. That’s exactly how we see publishing. So many people believe they need
- [LEMONS](https://daviscreativepublishing.com/lemons/) - You know how sometimes the biggest lessons don’t come from a movie… but from a three-year-old in a Strawberry Patch tank top? Years ago, in a quiet little Midwestern neighborhood, I sat on our front porch watching my daughter play in the yard. It was one of those slow, golden evenings—shade from towering oak trees,
- [The BRAVE Stories That Built Our Families](https://daviscreativepublishing.com/the-brave-stories-that-built-our-families/) - The BRAVE Stories That Built Our Families Why Preserving Family Legacy Matters More Than Ever Behind every family and every family-owned business, there is a story of courage, sacrifice, and vision. A grandmother who crossed an ocean with little more than hope. A grandfather who started a business because there were no other opportunities. Parents
- [AUTHOR-nomics and the Two-Book Advantage](https://daviscreativepublishing.com/author-nomics-and-the-two-book-advantage/) - AUTHOR-nomics and the Two-Book Advantage Why Smart Authors Sponsor an Anthology Before Publishing Their Own Book Many people begin their author journey with one goal: "Someday I want to publish my own book." And often, that’s exactly the right next step. But after more than 20 years in the publishing industry, I’ve noticed something
- [Bring Out Your B.R.A.V.E.](https://daviscreativepublishing.com/bring-out-your-b-r-a-v-e/) - Bring Out Your B.R.A.V.E. There’s a voice inside many of us that whispers doubt. You know the one. It says things like: Who do you think you are? Someone else has already said this better. What if people judge you? In the personal development world, that voice is often called the Itty Bitty “Shifty” Committee. And when
- [Sponsor a Collaborative Anthology](https://daviscreativepublishing.com/sponsor-a-collaborative-anthology/) - Sponsor Your Own Collaborative Anthology and Watch Your Business Grow Strategic leaders use publishing to build momentum, deepen relationships, and expand influence—while they’re growing. That’s exactly why sponsoring a collaborative anthology can be such a powerful move. With our Chart Your PathSM Collaborative Anthology Program, Sponsors don’t just publish a book. They lead an experience. As
- [How Do I Get My Money Back if I Pay to Publish My Own Book?](https://daviscreativepublishing.com/how-do-i-get-my-money-back-if-i-pay-to-publish-my-own-book/) - How Do I Get My Money Back if I Pay to Publish My Own Book? One of the questions we hear most often is, “How many books do I need to sell to earn back the investment I’ve made in publishing my book?” After more than two decades in publishing, I’ve learned this: the most
- [Build Your Book as a Business A.S.S.E.T.](https://daviscreativepublishing.com/build-your-book-as-a-business-a-s-s-e-t/) - Build Your Book as a Business A.S.S.E.T. Too many business owners write books hoping they’ll eventually lead to credibility, clients, or opportunities. Strategic authors do it differently. When they work with us, authors don’t start with pages—they start with purpose. We help them clarify who the book is for, what role it plays in their
- [Finding a Traditional Publisher vs. Establishing Yourself as an Author-As-Publisher:  What No One Explains Clearly](https://daviscreativepublishing.com/finding-a-traditional-publisher-vs-establishing-yourself-as-an-author-as-publisher-what-no-one-explains-clearly/) - Finding a Traditional Publisher vs. Establishing Yourself as an Author-As-Publisher: What No One Explains Clearly Traditional publishing sounds glamorous until you read the fine print. Here’s what most people find out the hard way: You need a Book Agent to represent you You may wait years to publish You’ll likely do most of the marketing
- [Your Words, Your Copyright: Know Your Rights](https://daviscreativepublishing.com/your-words-your-copyright-know-your-rights/) - Your Words, Your Copyright: Know Your Rights Avoid One of the Most Expensive Mistakes a Business Owner Can Make Publishing in the United States is an unregulated industry, which can cause significant confusion if you want to publish your book. AUTHOR BE AWARE: Hybrid Publishing What it is (at its core): A shared-investment model where
- [You Don’t Need a Publisher — You Need a Publishing Strategy](https://daviscreativepublishing.com/you-dont-need-a-publisher-you-need-a-publishing-strategy/) - You Don’t Need a Publisher — You Need a Publishing Strategy This might sound surprising coming from someone who’s been in publishing for decades, but here it is: Most people don’t need a publisher. They need a publishing strategy. Renee was referred to us by one of our long-time clients. Renee had written a children’s
- [It Ain’t Easy Being SHORT… and you must remember to Breathe](https://daviscreativepublishing.com/it-aint-easy-being-short-and-you-must-remember-to-breathe/) - It Ain’t Easy Being SHORT … and you must remember to Breathe (A reprised blog from March 2025) My annual eye exam was last week, and as Alex, the 6’6” technician, introduced himself, he motioned toward the back of a door laden with coat hooks so I could hang my bag. With several patients
- [Why “Cheap” Can Cost You More](https://daviscreativepublishing.com/why-cheap-can-cost-you-more/) - Why “Cheap” Can Cost You More I bought the cheap chips. Trying to save a little time and a few dollars, I stopped at a nearby store on my way to a friend’s cookout. My favorite brand was out of stock, so I grabbed the store brand — cheaper, available, and “good enough.” Spoiler
- [Magic Happens!](https://daviscreativepublishing.com/magic-happens/) - It’s time to share a little MAGIC. I wish I could recall the first time I experienced an element of magic in my life — be it synchronicity, or an unexplained coincidence. Perhaps it was as a child, when, after having been shown a four-leaf clover or witnessing a shooting star in the sky, I
- [Chewy's Choice](https://daviscreativepublishing.com/chewys-choice-2/) - Hang Tight and Hold On! By Chewy (AKA: Chewbacca) Davis I’m Chewy, the Chief Barketing Manager at Davis Creative Publishing. I spend a lot of time on the back of the sofa, watching the world go by and guarding my humans. We get a lot of dog walkers strolling by on their way to the
- [WHO CAN I TRUST TO HELP ME PUBLISH MY BOOK?](https://daviscreativepublishing.com/who-can-i-trust-to-help-me-publish-my-book/) - TRUST is one of those words primarily defined by the person using it. What’s important to you might not be as much of a priority as it is for the next author. It was Spring, 1962 . . . I found myself at the bottom of a neighborhood hill, laughing and giggling as I lay
- [It Ain't Easy Being SHORT](https://daviscreativepublishing.com/it-aint-easy-being-short/) - It Ain’t Easy Being Short My annual eye exam was last week, and as Alex, the 6’6” technician, introduced himself, he motioned toward the back of a door laden with coat hooks so I could hang my bag. With several patients ahead of me, only one hook remained—at the very top. Alex watched, waiting to
- [Author Spotlight](https://daviscreativepublishing.com/author-spotlight/) - Janet Kendrick You desire happiness, healthier relationships, and financial freedom. You seek more, and inside your heart, you feel it is possible for you. WHAT IF THE ANSWERS YOU SEEK TRULY ARE INSIDE OF YOU? What if you looked inside your heart to find your truest source of self-worth, and realized all your dreams could
- [Are you WOWO or FAMA?](https://daviscreativepublishing.com/are-you-wowo-or-fama/) - WOWO: Weirded Out & Waiting it Out? Are you curled up in a fetal position binge-watching Netflix or Disney (my fav), just waiting to see what happens next? FAMA: Fearlessly in Action to Manifest & Attract? Are you in action? From what I see, those service professionals and small businesses who have continued to take
- [Just because you’re Home Alone . . .](https://daviscreativepublishing.com/just-because-youre-home-alone/) - You don’t have to publish alone! I’ve been working from our home office since January of 2004 and I LOVE it! I enjoy having the kitchen around the corner from the office and our huge front porch or our (much smaller) backyard deck for “sanity breaks.” The best part of having an office at home
- [If You Build It, They Will Come.....Why an Author Brand Platform is Crucial](https://daviscreativepublishing.com/if-you-build-it-they-will-come-why-an-author-brand-platform-is-crucial/) - THE ONE QUESTION we get asked the most is . . . “How do I sell more books?” The tricky part is that you NEED to ask this question before your book ever gets published. Building your Author Brand Platform is one of THE most crucial steps in developing your non-fiction book, yet it
- [Content is Key if you want to get noticed!](https://daviscreativepublishing.com/content-is-key-if-you-want-to-get-noticed/) - Since mid-March, “every mother and her other brother” has been trying to get noticed through social media. Traffic on key social media sites (LinkedIn, Facebook, Twitter, Pinterest, etc.) has sky-rocketed and the trick is not to just get noticed but to get someone to click, read, AND engage with you for more info. WHY
- [Are You Really Ready to Be a Published Author?](https://daviscreativepublishing.com/are-you-really-ready-to-be-a-published-author/) - By the end of this year, we will have helped at least 50 authors become Independently Published. In addition, we will have produced at least 3 anthologies containing anywhere from 20 – 52 authors, each. Working with so many authors each year has allowed us to identify three distinct personalities . . . The Wanna
- [Creating Community](https://daviscreativepublishing.com/creating-community/) - As our immediate neighborhood and region remain in quarantine and we continue to shelter in place, I recognize the irony of getting to know my neighbors better – even if it is only carrying on a conversation across a driveway or shouting, “Good Morning” across the street. People are missing their work community and starting
- [Chewy's Choice](https://daviscreativepublishing.com/chewys-choice/) - Our Director of Barketing, Chewy (short for Mr. Happy Chewbacca Davis), has an overly particular palette, a definite penchant for fluffy sleeping arrangements, and a highly personal preference for his two favorite GRAND buds, who (in his opinion) never visit quite enough. His two GRAND buds love to read, and Chewy has selected these three
- [Become an ENGAGING EXPERT](https://daviscreativepublishing.com/become-an-engaging-expert/) - It's a WHOLE NEW WORLD out there for speakers, trainers, consultants, and experts. As a member of my local NSA (National Speaker's Association) group, I know what it's like to have had SIX speaking gigs canceled during the first half of 2020. Major organizations, non-profits, and small business owners would typically hire experts to help
- [TODAY’S THE DAY!](https://daviscreativepublishing.com/todays-the-day/) - We are excited to share that our new book, “Bright Spots: Motivation and Inspiration to Light Your Path in a Changing World” is now available on Amazon for only $1 USD for the next 24-48 hours! We are offering this special rate in honor of the book’s release. Please help us share this out so
- [Let’s Sell More Books](https://daviscreativepublishing.com/lets-sell-more-books/) - Join us Thursday, October 22nd at 11:30 am CST, as Cathy interviews Keri Barnum of NewShelves Books — we’ll be discussing how to get your books into bookstores and libraries. Many Independent bookstores are doing good business right now due to community support. We also hear that more chain bookstores like Barnes & Noble are
- [Ruth Bader Ginsberg Tribute](https://daviscreativepublishing.com/ruth-bader-ginsberg-tribute/) - In her 87 and-a-half years, Ruth Bader Ginsburg left a significant mark on law, on feminism, and later in life, on culture. She also left a significant mark on everyday life in America, helping to broaden the definition of "family" and the types of jobs women AND men are able to take. Her legacy is,
- [CRY. TRY. FLY!](https://daviscreativepublishing.com/cry-try-fly/) - Spring has Sprung and Determination is Step One It’s Spring in St. Louis. The crocus is blooming, the birds are returning, and all are chirping in symphony with each other. I imagine their conversation to be about who gets which tree for their nest and, “How was Padre Island this winter?” or, “Did you see
- [Ruth Bader Ginsburg Tribute](https://daviscreativepublishing.com/ruth-bader-ginsburg-tribute/) - It was the 1950s. Ruth Bader Ginsburg graduated from Cornell University in 1954, finishing first in her class. After attending Harvard Law School as a new mom, she graduated from Columbia Law School in NY in 1959 (also first in her class). I was 3-years-old with a 13-year-old brother and a 15-year-old sister. Our mother
- [Clarity Out Of Chaos - Finding Our Way When We Can't Always See the Path](https://daviscreativepublishing.com/clarity-out-of-chaos-finding-our-way-when-we-cant-always-see-the-path/) - CURRENTLY TAKING RESERVATIONS — Launches October 21, 2021 Get Noticed, Create New Connections, and Build a Buzz for Your Business "Clarity Out Of Chaos: Finding Our Way When We Can’t Always See the Path" The “Clarity Out Of Chaos” anthology is your chance to share how you have reacted — and survived — when YOUR life, YOUR career,
- [Sock It UP - Eliminate the Struggle](https://daviscreativepublishing.com/sock-it-up-eliminate-the-struggle/) - I’m pretty sure we can all agree that the last 18 months have been a bit crazy; it’s been exhausting, yet for me, also productive. My “nesting” mode kicked in and I cleaned out, sorted, tossed, and donated. No closet, drawer, nor dusty box was left untouched, and it all started with socks . .
- [Lurking, Looking, or Living?](https://daviscreativepublishing.com/lurking-looking-or-living/) - I hear you want to write that book you’ve been thinking about the past few months (years, decades) . . . I talk with hundreds of authors each year, and some are ready to jump right in and let us help them complete their book . . . others, not so much. It pretty much
- [Are you DIY, DIWY, OR DIFY?](https://daviscreativepublishing.com/are-you-diy-diwy-or-dify/) - Davis Creative Publishing: Find Your Voice, Share Your Story, Make a Difference
- [CONFIDENCE, CREDIBILITY, & CONNECTIONS!](https://daviscreativepublishing.com/confidence-credibility-connections/) - During this Season of Giving, we highly encourage putting YOU at the top of your list. The New Year is right around the corner, and NOW is the time to GIFT yourself an AMAZING opportunity to GROW YOUR BUSINESS in 2022! Imagine how great it would feel to receive a package containing MORE . .
- [Aspiring Author Awareness](https://daviscreativepublishing.com/aspiring-author-awareness/) - Aspiring authors LOVE to imagine what it would be like to hear the words, “We’d love to publish your book!” It would mean all the late-night worries and endless hours writing their manuscript were not in vain . . . and more importantly they can say, “somebody likes me!” Unfortunately, in today’s world of publishing, you can’t
- [The Order of a Book](https://daviscreativepublishing.com/7569-2/) - The Order of a Book I recently had a self-published author contact me about how to do book signings in his local city. He had reached out to several locally owned Mom-and-Pop bookstores, as well as to a local Barnes and Noble. Each one had turned him down and he couldn’t figure out why. He
- [Great Book Design Helps to Sell Your Book](https://daviscreativepublishing.com/great-book-design-helps-to-sell-your-book/) - I have a LOT of authors who hand me (or mail me) a copy of their DIY book and ask for my opinion. It can create a very awkward moment, especially if the book truly needs help. A poorly designed book will push potential readers away. They may not know why, but they are simply
- [BE VISIBLE, CREDIBLE, and UNFORGETTABLE](https://daviscreativepublishing.com/be-visible-credible-and-unforgettable/) - BE VISIBLE, CREDIBLE, and UNFORGETTABLE! If you are in business for yourself, you know the importance of these three words and the importance of having a competitive edge. If you want to be seen as the leader in your arena, you’ve got to be visible, credible, and unforgettable in the eyes of your clients, competitors,
- [The Super P.O.W.E.R.© of Publishing](https://daviscreativepublishing.com/the-super-p-o-w-e-r-of-publishing/) - Over a million books are released each year on Amazon, so how do you and YOUR BOOK get noticed? There is SO MUCH MORE to publishing a book than merely having it listed on Amazon. Yes, Amazon is a great resource for distribution, but it’s not the end-all. There are SO MANY things that need
- [NOW is not the time to be hiding](https://daviscreativepublishing.com/now-is-not-the-time-to-be-hiding/) - “Succeeding in business is all about making connections!” - Sir Richard Branson I’ve been hearing the word “recession” a lot lately and I also noticed the root of this word is RECESS! We’re only in RECESS, folks! It’s time to play with some new ideas about growing your business! So, when someone tells me, “I
- [Publishing a Book is a LOT Like Putting Together a 10,000-Piece Puzzle](https://daviscreativepublishing.com/publishing-a-book-is-a-lot-like-putting-together-a-10000-piece-puzzle/) - Publishing a book by yourself is very much like putting together a 10,000-piece puzzle. It’s always good to invite a few friends to join you . . . especially if they love puzzles and know quite a bit about how to put them together! CONTENT: Editors, Proofreaders, Indexers, and more. OH MY! Your words are
- [2023: It’s Time to RAISE the B.A.R.](https://daviscreativepublishing.com/2023-its-time-to-raise-the-b-a-r/) - 2022 was an AMAZING year for many. Restaurants and travel re-opened, and many people were able to reconnect with family and friends. Businesses got busier and new jobs were created. What can we do to make 2023 even better? It’s Time to RAISE the B.A.R.! Whether your calendar was full in 2022, or you are
- [BOGO: Book One & Get One!](https://daviscreativepublishing.com/book-one-get-one/) - LOVE COMES IN 2’s February is the second month of the year, and well-known for things that come in 2’s . . . a few of our favs include love and marriage, strawberries dipped in chocolate, champagne toasts . . .you get the idea. This got us thinking about other things that we love which
- [HAND-Y Moth Storytelling Outline](https://daviscreativepublishing.com/hand-y-moth-storytelling-outline/) - (Reprised/updated from original 2/6/20 post) Storytelling engages your audience and invites them into your KNOW-LIKE-TRUST funnel. A few years ago, I had the opportunity to attend a weekend speaker’s workshop in NYC. One particular afternoon, we spent under the tutelage of a producer from The Moth. If you are not familiar with The Moth, you
- [PERFECTLY I’Mperfect . . .](https://daviscreativepublishing.com/perfectly-imperfect/) - Are you ready for CONFIDENCE, CONNECTIONS, & CREDIBILITY? Ordinary women who overcome extraordinary circumstances are intrinsically magical and belong to a special sisterhood. As we learn to quiet our own negative self-talk, we master the battle of self-sabotage, empowering ourselves to rediscover and reignite our inherent self-worth. We GO through our struggles to GROW
- [NAVIGATING THE WILD, WILD, WEST OF PUBLISHING!](https://daviscreativepublishing.com/navigating-the-wild-wild-west-of-publishing/) - Growing up in Oklahoma was magical. As a pre-schooler, I have vivid memories of spending weekends and Summers with my grandmother on the ranch — riding in the saddle with ranch hands (AKA: COWBOYS!) rounding up the cattle, reading books with my Grandmother on her BIG screened porch, and counting the lightning bugs as they
- [7 Essential Components of a Professionally Produced Book](https://daviscreativepublishing.com/7-essential-components-of-a-professionally-produced-book/) - With over 1,000,000 books uploaded to Amazon.com each year, what can Aspiring Authors do to make sure their book gets noticed? Consider these 7 essential components when publishing your next book . . . Author Brand Platform: Know your brand and be consistent in visual as well as written messaging; position yourself as THE expert
- [I’ve lost my marbles!](https://daviscreativepublishing.com/ive-lost-my-marbles/) - Just last week, I overheard someone say, “I feel like I’ve lost my marbles! Whatever I try to attract new business just doesn’t seem to be working. Business has changed since the pandemic . . . especially now. It seems like the whole world is either losing their marbles or fighting over marbles!” My older
- [Let it begin with me!](https://daviscreativepublishing.com/let-it-begin-with-me/) - As the 2023 ThanksGIVING Holiday quickly approaches, my wish for all is to have MORE JOY, HOPE, and PEACE in our lives. I know for sure that I can only control my own parcel of peace in the world, so my ThanksGIVING Pledge is to “let it begin with me!” In times of chaos and
- [Release Your Story Online Workshop](https://daviscreativepublishing.com/release-your-story-online-workshop/) - LETTING GO of what no longer works for you can be the catalyst to finding what you DO want. “. . . as she closed the book of her old life — sighing relief as she finally let go — she carved a path to a new beginning, writing a new chapter. The uneasy
- [DO-BE-DO-BE-DOING](https://daviscreativepublishing.com/do-be-do-be-doing/) - Whether you heard it from a grade-school teacher, a grandparent, or a family friend, most of us, by the age of five or six, have heard the question, “What do you want to BE when you grow up?” I, too, am guilty of asking little humans this same question. Ironically, even though we ask them
- [FINDING YOUR MOJO](https://daviscreativepublishing.com/finding-your-mojo/) - Yep. It happened. Again. Mercury was retrograde, PLUS the full moon . . . add in the “holidays” and several days of overcast skies, and my MOJO was drained. It was time to inject a bit MORE JOY back into my daily routine. Apparently, this is something I’ve been working on for several decades. I
- [Time for the Great Expression](https://daviscreativepublishing.com/time-for-the-great-expression/) - My grandmother was the second of 13 children born around 1904 (no official birth certificate) in a 3-room wooden “house” out in the middle of the Kansas Prairie. It was in an area originally populated by the Cherokee Indians during the Trail of Tears (1830s–1850s). The original house had dirt floors, no running water, no
- [Is it Luck or is it Mindset?](https://daviscreativepublishing.com/is-it-luck-or-is-it-mindset/) - If you are creative, you probably have a lot of grand ideas but not enough time or perhaps motivation to see them all through. I try to keep a list of my ideas on my phone, and I have just as many good intentions as much as I have good ideas. Sometimes, my ideas make
- [Why do I need an Editor?](https://daviscreativepublishing.com/why-do-i-need-an-editor/) - Have you ever started reading a book and could not finish the first chapter? The author most likely skipped having their manuscript reviewed by an editor and a proofreader. Having an editor and proofreader review your book manuscript is essential for several reasons: Fresh Perspective: When you’ve been immersed in writing a manuscript for
- [Honoring Our Personal Empowerment](https://daviscreativepublishing.com/honoring-our-personal-empowerment/) - I know what it’s like to be pulled down by the lack of sunshine, and her statement stayed with me. After a week of pondering, it occurred to me . . . “H.O.P.E.” is the acronym for . . . “Honoring Our Personal Empowerment” When looked at from a place of empowerment, H.O.P.E. becomes a
- [Smoke and Mirrors?](https://daviscreativepublishing.com/smoke-and-mirrors/) - I vividly remember sitting in the back seat of my grandmother's baby-blue Studebaker as she made a U-turn in the middle of a highway to avoid the smoke and find another safe, clear path to our destination. Growing up in Oklahoma, it was a common sight to see signs like the one above on
- [Claim your EPIC super-powers!](https://daviscreativepublishing.com/claim-your-epic-super-powers/) - Our seven-year-old grandson likes to use the word EPIC, as in, “That birthday party was EPIC”! Why settle for an ordinary party when it can be EPIC?! So, it got me wondering . . . just what exactly does EPIC mean from the perspective of a seven-year-old? Historically, an epic has been seen as a
- [There is SO much more to publishing a book than writing it.](https://daviscreativepublishing.com/there-is-so-much-more-to-publishing-a-book-than-writing-it/) - Writing a non-fiction book does not mean people will automatically buy it. WRITING your book is NOT the first place to start the publishing process. You can’t just “build it and they will come”. . . that only happens in the movies. Before you even pick up a pencil or open a WORD doc to
- [1,009,188 reasons to write that book you’ve been thinking about.](https://daviscreativepublishing.com/1009188-reasons-to-write-that-book-youve-been-thinking-about/) - In 2018, Bowker (the US registrar for all ISBN numbers) assigned a record-breaking 1,009,188 ISBNs to independent and self-published books. This number does not even include the books which are published by traditional publishing houses, NOR does it include the ISBNs assigned by Amazon/KDP (formerly CreateSpace). Look Good. Get Noticed. Stand Out in a Crowd.
- [Are you a PUFFIN or a PUFF IN THE WIND?](https://daviscreativepublishing.com/are-you-a-puffin-or-a-puff-in-the-wind/) - Prior to starting Davis Creative in January of 2004, I worked in corporate financial marketing for over a decade. There is not much I miss from that world . . . especially not the PUFFINS. If you have worked in corporate America, you know what I am referring to. Corporate PUFFINS have similar characteristics as
- [IT'S TIME.](https://daviscreativepublishing.com/its-time/) - I spent most of the 1970s in either high school or college. My taste in music ran the gamut from Moody Blues and Queen to Kenny Rogers, Carol King, and Jim Croce. Pretty much the story-tellers of music in the ‘70s. I was not all that surprised when, as I awoke this morning, this song
- [The Super Hero Magic of Tinker Bell](https://daviscreativepublishing.com/the-super-hero-magic-of-tinker-bell/) - During a networking event last week we were given an “ice breaker” conversation starter of, “What super hero would you like to be and why?” I met plenty of people claiming Wonder Woman, Batgirl, Batman, and Superman . . . but oddly enough, I was the only one who claimed “Tinker Bell.” As a small
- [Talking Heads . . . No Barking Allowed](https://daviscreativepublishing.com/talking-heads-no-barking-allowed/) - I see a lot of what I call “Talking Heads” throughout social media. The video messages on Facebook and LinkedIn are EVERYWHERE . . . each claiming to have the PERFECT solution to what THEY perceive as my immediate need. It reminds me a lot of the “Carnival Barkers” I encountered as a child at
- [What On Earth Are You Doing?](https://daviscreativepublishing.com/what-on-earth-are-you-doing-2/) - We’re all on this planet for a reason. No matter our faith, philosophy, or fears . . . we are here on this Earth-ship and it is up to each of us to make a “go” of it. SO-O-O . . . What do you STAND FOR? What will you NOT STAND FOR? How will
- [Congratulations to Author, Michael Montague!](https://daviscreativepublishing.com/congratulations-to-author-michael-montague/) - The Science of Music and the Music of Science: How Music Reveals Our Brain, Our Humanity, and the Cosmos Science and music—scientists and musicians—are inseparable and symbiotic. For over 2,500 years, music has inspired scientific investigation and progress. In return, science has provided musicians with untold numbers of valuable insights into their art and craft,
- [Finding Rainbows Along the Road Trip of Life](https://daviscreativepublishing.com/finding-rainbows-along-the-road-trip-of-life/) - I have always loved road trips . . . there’s something about being able to drive where you want to go and stop when you want to stop. As a young child, my step-father was a traveling salesman, so our Summer Vacation usually meant my Mother and I would travel with him and we would
- [IT’S TIME TO BE KIND](https://daviscreativepublishing.com/its-time-to-be-kind/) - A True Story About the Kindness of Total Strangers in St. Louis! My friend “B” was recently volunteering for a downtown non-profit. She was told to park in one specific multi-level garage where they would validate her ticket so she could park for free. I worked in downtown St. Louis and parked in one of
- [DynaMighty Books: Tiny Books . . . MIGHTY Impact!](https://daviscreativepublishing.com/dynamighty-books-tiny-books-mighty-impact/) - Smaller books are the new "calling card" for authors, speakers, and trainers. As content powerhouses, their smaller 4x6” or 5x8” size makes them easy to customize, quick to read, and most importantly, AFFORDABLE. Publishing industry trends show the smaller, printed book outsells the e-book and audiobook (even for Millennials!) TAP INTO THE BENEFITS OF A
- [5 Steps to Confidence:  Your Guide to Creating a Repeatable Path to Success](https://daviscreativepublishing.com/5-steps-to-confidence-your-guide-to-creating-a-repeatable-path-to-success/) - Please join us Thursday, September 26th as Cathy interviews Lisa Bianco, certified coach, professional organizer, international speaker, and author. Lisa Bianco founded Power is Within Coaching, Organizing & Productivity in 2013. She is a certified coach, professional organizer, international speaker and author who leads highly interactive workshops at conferences and life-changing retreats. Lisa believes that
- [Books: Destination or Destiny?](https://daviscreativepublishing.com/books-destination-or-destiny/) - Occasionally I get asked, “How did you get so interested in books?” I guess it’s always been in my blood. As a child, I remember dreaming about living in a castle which had a floor-to-ceiling library in one of the turrets. I can still see the room in my mind and the vast green countryside
- [SHINE with ONE CHAPTER AT A TIME](https://daviscreativepublishing.com/shine-with-one-chapter-at-a-time/) - It can be intimidating to think about sitting down to write an entire book in one session. You don’t have to. Whether you are writing an entire book or submitting one chapter to an anthology, the process is pretty much the same . . . simply focus on ONE CHAPTER AT A TIME. In addition
- [Full Moons, Corner Saloons, and Creating Community.](https://daviscreativepublishing.com/full-moons-corner-saloons-and-creating-community/) - Corner Saloons. Some of you also probably know that I grew up in the Midwest of the United States . . . around farmers, ranchers, oil rigs, and the open prairie. A few of these tiny Midwestern towns and communities now still thrive as suburbs of much larger urban areas which have since grown around
- [Living in Faith & Trust Award!](https://daviscreativepublishing.com/living-in-faith-trust-award/) - Congratulations to Tessa Greenspan on receiving #1 International Bestseller status on Amazon! From Outhouse to Penthouse is a story about overcoming all the odds and learning to thrive. With unconditional love from her mother, a husband who was a produce wiz and the support of her family and employees, Tessa took a failing business with
- [The Book Marketing Magic of 3 M’s](https://daviscreativepublishing.com/the-book-marketing-magic-of-3-ms/) - It’s not about how well your books sell . . . But, it IS all about how well your books SELL YOU! Please don’t publish your book and THEN ask for help with marketing. You’ve got it all backwards. Your focus should not be on how many books you can sell . . . but
- [Sell more books by creating Publishing Assets](https://daviscreativepublishing.com/sell-more-books-by-creating-publishing-assets/) - I’ve been very busy this Fall with speaking events, and as I share my perspective on the current “Wild, Wild, West of Self-Publishing,” the ONE question I continue to get asked the most is, “How do I sell more books?” And yes, I typically answer with . . . “It’s not about how well your
- [Gratitude](https://daviscreativepublishing.com/gratitude/) - For the past 11 months, my selected word-for-the-year was “Treasure.” My intent was to be much more aware of the treasures in my life . . . family, health, humor, clients, etc. In reflection, I’d have to say that yes, 2019 was a treasure-filled year of experiences. Overall, 2019 gave us quite a RUSH of
- [Living in Faith & Trust Award!](https://daviscreativepublishing.com/living-in-faith-trust-award-2/) - Author Beth Thater-Maune recently released her book, Unlock Your Soul's Purpose as an Amazon International Bestseller. While on several spiritual retreats around the world, Beth experienced many visitations from God, Jesus, the Pleiadians, and other spirits of the Higher Realm. During one particular visit, standing in the Temple of Records with Jesus, Beth accepted the task
- [A Holiday Miracle](https://daviscreativepublishing.com/a-holiday-miracle/) - I narrowed it down, remembering I had gotten gas at the local QT less than 24 hours earlier. It must have slipped out of my pocket when I got back into the car. Oh great. Visions of my debit card laying on the ground in a puddle of muddy snow and ice popped into my
- [Imagineers & Possibilities](https://daviscreativepublishing.com/imagineers-possibilities/) - Around 20 years ago, while navigating thru my “corporate” period, I found myself on a flight to somewhere, sitting next to a Disney Imagineer. What I remember most about the conversation is that, much like a 4-year-old, I asked a thousand questions about what his job was like. I was enthralled with the concept of
- [AUTHOR SPOTLIGHT: Jim Cornbleet](https://daviscreativepublishing.com/author-spotlight-jim-cornbleet/) - Who Says A Fish Can't Sell?: True Tales From Top Salespeople The sales profession has been around roughly since the stone age. Archeologists have traced hunters trading for the best flint weapons and tools. No wonder that sales have long been studied, analyzed, and popularized in movies and literature—from “The Music Man” to “Death of
- [STOP IT.](https://daviscreativepublishing.com/stop-it/) - Stop playing small. You know you don’t want to. You KNOW you are ready to play BIGGER. And remember . . . It’s not about WHAT is holding you back . . . it’s all about WHO is holding you back. YOU are the only thing holding yourself back. I’ve been there . . .
- [5 Simple Steps for Self-Publishing Success](https://daviscreativepublishing.com/5-simple-steps-for-self-publishing-success/) - You are a writer and are eager to be a published author. You have a book manuscript and are ready for a big-league publisher to hand you a contract and turn you into a best-seller. You have spent the last year-or-so reaching out to book agents and getting no response. You have watched the frustration
- [Extending a hand . . .](https://daviscreativepublishing.com/extending-a-hand/) - Ted-X. The Moth. Both GREAT resources for hearing fantastic stories and experiencing life-changing moments! Two years ago, I had the opportunity to attend a weekend speaker’s workshop in NY and spend one of the afternoons under the tutelage of a Moth producer. If you are not familiar with The Moth, you can find it on
- [We Have A.N.T.s!](https://daviscreativepublishing.com/we-have-a-n-t-s/) - If you know anything about me, you know my brain works in acronyms. More often than not, I’m in the audience at one of our author’s events as they are speaking to the crowd. My brain kicks into gear and starts culling their info into program titles for them to host as future webinars. It
- [We LOVE Publishing Puzzles](https://daviscreativepublishing.com/we-love-publishing-puzzles/) - “I have Bill’s book . . . I didn’t know he self-published . . . it looks like it came from Random House . . . YOU GUYS ARE GOOD!” Your book is an integral part of your brand and if it comes across as “slapped together” overnight by wanna-be experts, your business will suffer.
- [MAKE A DIFFERENCE](https://daviscreativepublishing.com/make-a-difference/) - One of the common denominators I’ve noticed with our clients is that they all have big hearts and want to MAKE A DIFFERENCE in the lives of others. Each year, as a member of the Professional Women’s Alliance, Davis Creative offers our time, talent, and treasure in support of their annual fundraising gala, Derby Days, with
- [Nest, Nurture, and Ignite Compassion in Action](https://daviscreativepublishing.com/nest-nurture-and-ignite-compassion-in-action/) - Nest, Nurture, and Ignite Compassion in Action “There are those too gentle to live among wolves.” — Alan Watts . . . and those too generous of spirit to allow the gentle among us to succumb to a virus. It’s Time. We are here on this planet — at this particular time — for a
- [Planting Seeds for a New World](https://daviscreativepublishing.com/planting-seeds-for-a-new-world/) - I love Spring. Clearing out the garden each year has always been very much a welcome, meditative practice for me . . . a process of cleaning out the old, dead leaves and making room for the new growth to sprout forth. I look forward to digging in the dirt each Spring and “grounding” myself
- [“We Are Here, We are Here!”](https://daviscreativepublishing.com/we-are-here-we-are-here/) - Let your voice be heard! Yes, it’s a crazy world we live in right now, and according to many experts, the businesses who will survive and be around when this chaos passes will be the ones who continue to communicate and let our followers know we are still here! Everyone and their Mother’s Brother is
- [Release the Old!](https://daviscreativepublishing.com/release-the-old/) - Embrace the New! Our world is changing right before our eyes. Although it may seem like time is standing still as we wait for the Shelter in Place to be lifted, our planet keeps spinning, our hearts keep dreaming, and life goes on. How we live our life and react to history-in-motion is entirely up
- [“It’s a Process!”](https://daviscreativepublishing.com/its-a-process/) - Breakdown vs. Breakthrough Our youngest grandson will be six years old in June. He is a picky eater, and the last time he visited (late February), I noticed he eats one food on his plate at a time. As he devoured his French Fries, I asked him about the other items and he declares, “It’s
- [Just What You Need](https://daviscreativepublishing.com/just-what-you-need/) - Right When You Need It I’m a big believer in receiving “messages” from the strangest of sources. If I wake up with a song in my head, I make note of the words and take it as a serious message from the source . . . also perhaps called a guardian angel, ancestral guide, spirit,
- [Fearless and Fabulous - TODAY IS THE DAY!](https://daviscreativepublishing.com/fearless-and-fabulous-today-is-the-day/) - “Fearless and Fabulous: Finding Your Way Through Change and Beyond” TODAY IS THE DAY TO BUY THE E-BOOK FOR ONLY $1 !!! Change is inevitable. How we react to it is purely our choice. This collection of essays was mid-production when the phrase “shelter-in-place” became a common household conversation. As Fearless and Fabulous authors, the only
- [Are you R.E.A.D.Y.?](https://daviscreativepublishing.com/are-you-r-e-a-d-y/) - In my daily conversations with aspiring authors, there are three topics I make sure I always cover . . . Please don’t plan your retirement around the sale of your book. Publishing is not an additional stream of income. Publishing is the vehicle — the method — for sharing your story, your wisdom, your perspective (aka:
- [TYPOGRAPHY](https://daviscreativepublishing.com/typography/) - When Typography Meets a Needle, a Thread and a Book July 12, 2012 | designtaxi.com I have a life-long love of typography, books and fiber art, so when I ran across this story that combines ALL THREE into this one-of-a-kind handmade book, I was quite excited! Poland-based artist Iwona Przybyla threaded string
- [Finding Your Voice](https://daviscreativepublishing.com/finding-your-voice/) - I had lunch last week with a friend who was on the tail-end of recovering from a viral bug, and was still lamenting over having lost her voice for about a week. She commented on how the experience helped her realize how important it was to HAVE A VOICE . . . to have an
- [LIFT: "With All We Are"](https://daviscreativepublishing.com/lift-with-all-we-are/) - I couldn't ask for a better job than the one I've created for myself . . . to be involved with people who identify a problem and feel a need to step up and offer a solution. Working with our clients allows me to see magic happen on a daily basis! Living in Faith and Trust.
- [AUTHORS: Are you writing The Soapbox, The Struggle, or The System?](https://daviscreativepublishing.com/authors-are-you-writing-the-soapbox-the-struggle-or-the-system/) - So, you’re writing a non-fiction book to help market your business. FANTASTIC! Not sure how to organize it or where to start? We can help! Most successful non-fiction business books use one of three starting points: 1. THE SOAPBOX: You have a vision . . . you have a mission . . . and you
- [The 5 "W's" of Branding](https://daviscreativepublishing.com/the-5-ws-of-branding/) - The 5 "W"s of BRAND (and one "H") Your BRAND sets you apart from your competition. WHO: Who is your customer? Who do you WANT your customer to be? WHAT: What are you REALLY selling? What need are you fulfilling? WHEN: When can your customers reach you? When can you reach your customers? WHERE: Where
- [The 5 "P's" of What Matters](https://daviscreativepublishing.com/the-5-ps-of-what-matters/) - Paying Attention to What Matters: Over the years, the businesses that SURVIVE downturns in the economy, and THRIVE when other companies are merely surviving, are those that pay attention to WHAT MATTERS. What does your business pay attention to? PEOPLE: Do you listen to your employees? Do you listen to your customers? Are you a family-friendly
- [What's YOUR 3-Legged Stool?](https://daviscreativepublishing.com/whats-your-3-legged-stool/) - Building a Strong Brand Foundation Building your brand begins with three C's. Each are dependent upon the other, and each grow exponentially as you develop the others. Fail at one, and the other two "wobble". CREDIBILITY is built upon client trust in you, your product and your promises. CONSISTENCY in what you offer defines your BRAND. Consumers
- [Serving Up a Campaign that Cares](https://daviscreativepublishing.com/serving-up-a-campaign-that-cares/) - Mindful Marketing: SERVE Offer a product or service that "serves" your consumer. Do your research Find your niche Fill a void Offer relief The DOVE Campaign for Real Beauty was inspired by a major global study, "The Real Truth About Beauty: A Global Report". The study validated the hypothesis that the definition of beauty had become
- [BELIEVE](https://daviscreativepublishing.com/believe/) - CREATING GLOBAL CONNECTIONS As we usher in a month of winter celebrations, it gives us the opportunity to BELIEVE in that which makes us feel at peace with ourselves and with others. We surround ourselves with family and friends, building deeper connections as we "commune" and expand our community. When we make time to focus
- [Mindful Marketing: BELIEVE](https://daviscreativepublishing.com/mindful-marketing-believe/) - BELIEVE in your product or service. When you BELIEVE in what you offer, you create a passion that motivates your consumer to purchase. Identify the FEELING you want your consumer to have with each purchase, and you are on your way to increased sales. Kashi actively markets the healthy lifestyle by building a community of health-conscious
- [Mindful Marketing: Plan to Succeed](https://daviscreativepublishing.com/mindful-marketing-plan-to-succeed/) - Planning to Succeed. January ushers in the best of intentions with promises of New Year's resolutions, or as I like to call them, RE-SOLUTIONS. Geese Plan to Succeed. There's a great analogy about how GEESE use the concept of continuous RE-SOLUTION (or process improvement) to succeed in getting the flock to its destination. FACT: Geese
- [Mindful Marketing: SWEET SMELL OF SUCCESS](https://daviscreativepublishing.com/mindful-marketing-sweet-smell-of-success/) - PLAN for success. Who doesn't love the "Sweet Smell of Success"? I've never been too sure exactly what that aroma WAS, but have always been willing to experience it. A recent article in the NY Times talks about Midwest Airlines and how the sense of SMELL has become a part of their BRAND. They actually
- [FONTS in the News](https://daviscreativepublishing.com/fonts-in-the-news/) - The Candidate Is Not My Type By KATE MURPHY Published: October 29, 2010 DURING the 2008 presidential campaign, Barack Obama's choice of Gotham - an elegant 21st-century font - for his campaign signage was praised by graphic designers for its modernity and implicit message of change. Critics derided John McCain's font, Optima, which was developed
- [SHECONOMY](https://daviscreativepublishing.com/sheconomy/) - Woman Power: The Rise of the Sheconomy By BELINDA LUSCOMBE Published: Monday, November 22, 2010 Everyone knows, or has long suspected, that the purse strings are held by women. It's oft repeated that they make 85% of the buying decisions or are the chief purchasing officers of their households. The difference today - one that has
- [The COLOR Talk.](https://daviscreativepublishing.com/the-color-talk/) - Conscious Color Choices. Ultimately, when developing a new brand for our clients, we have the "color" talk. Whether designing a new logo, website graphics, store signage or collateral marketing materials, we find ourselves in the role of "Color Psychologist". The colors you choose to represent you and your business are vital in crafting the response
- [High-Net-Worth Relationships](https://daviscreativepublishing.com/high-net-worth-relationships/) - Mindful Marketing (AKA: Relationship Marketing with a mission) Our job is to help position you as the expert in your field - to be the first people your target audience calls - AND to help you build long-lasting relationships for ongoing referrals. Traditional marketing methods have less of an impact on the audiences of today,
- [IN THE NEWS](https://daviscreativepublishing.com/in-the-news-2/) - Classic Ad Icons Get a Makeover Speedy Alka Seltzer, Mr. Peanut and other favorites are more than just nostalgia items - they're newly hip and still working at a ripe old age (read more here ).
- [Stand Up. Stand Out. Get Noticed.](https://daviscreativepublishing.com/stand-up-stand-out-get-noticed/) - Be Memorable. As consumers, we tend to be visually-oriented. We seek out our favorite grocery store brands by the label on the container. Whether it is Dr. Pepper or Mr. Pibb, we search for our favorite label. The same is true for wanting to do business with our "favorites". The trick for business owners is
- [IN THE NEWS](https://daviscreativepublishing.com/in-the-news-3/) - 4 Ways to Block Brand Competition By Gabrielle M. Blue | Feb 28, 2011 Is your company's brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking out the competition? It takes a lot more than a good product to ensure customer loyalty
- [BRAND CURRENCY](https://daviscreativepublishing.com/brand-currency/) - HOW CURRENT IS YOUR BRAND? Staying Current. Going with the Current. Current Events. Current Status. If you've been following this blog, you may recall the discussion regarding the 3 C's of Branding: Credibility Connections Consistency I'm now adding a 4th "C": CURRENCY. Not necessarily in the traditional sense of CASH -- but rather in the sense
- [IN THE NEWS](https://daviscreativepublishing.com/in-the-news-4/) - Yellow Pages Logo Gets Current Yellow Pages Logo Gets a Makeover By LuAnn LaSalle | March, 2011 | Canada The fingers are still doing the walking for the Yellow Pages, but they've had a makeover as the company looks for increased digital growth with more web-based services. Now known as Yellow Media Inc.
- [IN THE NEWS](https://daviscreativepublishing.com/in-the-news-5/) - After the "One-Hit-Wonder" . . . They hit it big. Really big. But then what? By Jeff May | June 13, 2011 | USA Pet rocks. The Rubik's Cube. Cabbage Patch Kids. The marketplace, like the Billboard charts, is full of one-hit wonders - products that come out of nowhere, capture
- [Are you an EntrepreNEWer?](https://daviscreativepublishing.com/are-you-an-entreprenewer/) - Are You an EntrepreNEWer? Do you LOVE what you do? Do you see the "cup" as half-FULL? Do you look for NEW ways of doing things? Do you LEAD, rather than follow the pack? Do you DREAM up new ideas? In a timeless article in Entrepreneur Magazine, they highlight 5 characteristics of a successful entrepreneur,
- [STAMP OF APPROVAL](https://daviscreativepublishing.com/stamp-of-approval/) - Brand. Identity. Imprint. Stamp. When we get an envelope in the mail with a fancy stamp, our curiosity often prompts us to open that envelope first. When we want to attract new business, we are really asking for a "Stamp of Approval" from our new customer. Our "brand" is our business identity . . .
- [The Psychology of Color: LOGOS](https://daviscreativepublishing.com/the-psychology-of-color-logos/) - LOGOS & COLOR As Leatrice Eiseman executive director of the Pantone Color Institute, explains in her book Color Messages and Meanings, "While it is a given that a successful brand logo is a happy marriage of shapes, symbols and colors, it is truly the colors that evoke the emotional message." Many leading brands are so
- [IN THE NEWS](https://daviscreativepublishing.com/in-the-news-6/) - As seen in the . . . Secret of Self-Publishing: SUCCESS By JEFFREY A. TRACHTENBERG | October 31, 2011 Self-publishing these days is increasingly a tale of two cities. There are established authors, like Nyree Belleville, who says she's earned half a million dollars in the past 18 months selling direct rather than through
- [What COLOR are you?](https://daviscreativepublishing.com/what-color-are-you/) - Pantone and UNICEF Own Your Own Color & Help Save a Child's Life. What color will YOU choose? I chose "D43641" and named it "Firecracker Mama" after my Mother. Red was one of her favorite colors, right next to the hottest pink you could imagine. The process is fun and very easy - and quite
- [IN THE NEWS](https://daviscreativepublishing.com/in-the-news-7/) - PUBLISHING WORLD 8 Reasons Why Amazon.com's Price Check App Is Not Your Enemy December 27, 2011 | Ramon Ray Editor and Technology Evangelist, Smallbiztechnology.com, AE OPEN Amazon.com is not a "friend" or 'foe' to small businesses. It's in business, just like we all are to make money. That money is made by selling something someone wants
- [Color Commentary](https://daviscreativepublishing.com/color-commentary/) - Tangerine Tango: The Bright, Encouraging Color of 2012 By AYLIN ZAFAR | December 9, 2011 The color specialists at Pantone hope the orangey-red hue will give us optimism for the next 12 months. The world is about to look a lot more vivid: the Pantone Color Institute has named "Tangerine Tango," a radiant red-orange,
- [DESIGN FOR PUBLISHING](https://daviscreativepublishing.com/design-for-publishing/) - Does My Self-Publishing Company Need a Logo? YES . . . if you want to: Position yourself as an expert in your field Create a distinct identity and market position Project a professional, innovative image Develop greater visibility for your business Distinguish yourself from your competition Attract, retain and solidify your customer base Publishing Company
- [IN THE NEWS](https://daviscreativepublishing.com/in-the-news-9/) - DESIGN THINKING . . . What is That? BY MARK DZIERSK The methodology commonly referred to as "Design Thinking" is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results. Although Design is most often used to describe an object or end result, Design in its most effective form
- [Color Commentary](https://daviscreativepublishing.com/color-commentary-2/) - The Dichotomy of Contrast Pantone's Spring 2012 Color Forecast Graphic design color trends quite often follow fashion, and the color specialists at Pantone have presented an interesting palette for Spring 2012 . . . bright neons paired with pastels. This dichotomy of contrast shows that you can pair vibrant jewel tones with softer "butter-mint candy"
- [DESIGN FOR PUBLISHING](https://daviscreativepublishing.com/design-for-publishing-3/) - Here's How You Should Look at the Taleist Self-Pub Survey May 24th, 2012 | Nate Hoffelder "Authors who get help (paid or unpaid) with story editing, copy editing, proofreading, and cover design make 34% more than the average." Taleist released the results of a survey of self-pub authors today. If you haven't seen it
- [BRAND STRATEGY](https://daviscreativepublishing.com/brand-strategy/) - Making Your Brand "FEEL" Good. SO . . . How DOES your brand make your customer feel? Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It's the reason why some consumers buy Heinz ketchup, and others buy Hunt's; it's the same with iPhone vs. Blackberry -- loyal followers for
- [DESIGN FOR BUSINESS](https://daviscreativepublishing.com/design-for-business/) - Your Logo is Your Signature. Your brand is not your logo. Your logo is not your brand . . . yet a well designed logo is a fundamental component of a successful brand identity -- the signature of your business. Every now-and-then I hear, "I don't need a logo, I use my signature". But THAT IS
- [COLOR COMMENTARY](https://daviscreativepublishing.com/color-commentary-3/) - UPGRADING YOUR LOGO THROUGH THE USE OF COLOR AND ONE SIMPLE, MEMORABLE ICON . . . Following the lead of Apple, Gucci, Nike, et al, Kate Spade added one simple iconic "spade" shape to update her logo. BEFORE: Quite often, when a national brand's primary logo is in black and white, they reserve the option
- [DESIGN FOR BUSINESS](https://daviscreativepublishing.com/design-for-business-2/) - What's YOUR Type? Does this font make me "look big"? Ever since Typography Class in college (yes, we spent an entire year analyzing and "designing" new fonts), the language of fonts and their subliminal messaging continues to fascinate me. Choosing the right fonts -- whether for your logo, your annual report or your next book
- [DESIGN FOR BUSINESS - APPs](https://daviscreativepublishing.com/design-for-business-apps/) - APP: "LogosQuiz" By Atico Mobile S.L. To test your recognition of global brands, check out the new LogosQuiz APP (FREE) on iTunes. This quiz game keeps you guessing the names of hundreds of well-known logos from companies around the world. Clues help you successfully complete the game. More info . . .
- [COLOR COMMENTARY](https://daviscreativepublishing.com/color-commentary-4/) - Designer Identifies The PANTONE Colors Of Superheroes It's always a good thing to identify a distinct color palette for your unique brand . . . albeit "super" in its own way! Israel-based designer Gidi Vigo identifies the RGB make up of Iron Man, Captain America . . . (et al)
- [LOGO Innovation vs. Renovation?](https://daviscreativepublishing.com/logo-innovation-vs-renovation/) - When is it time to update a logo? John Deere has updated their logo 8 times in over 120 years. Why? Company Expansion Target New Markets Outdated Fonts or Colors Re-Position the Company with their Competition A well-designed Logo will: Be simple, easy-to-read, yet memorable Distinguish your company from your competition Evoke the essence of
- [Finding Your Way in a Wild New World - Book Discussion](https://daviscreativepublishing.com/finding-your-way-in-a-wild-new-world-book-discussion/) - Join us for a life-changing book discussion, based upon Martha Beck's "Finding Your Way in a Wild New World — Reclaim Your True Nature to Create the Life You Want". I first read this book in January of 2012, and amazing things have happened since incorporating these concepts into my life. I continue to listen
- [Targeting Your Brand Reach](https://daviscreativepublishing.com/targetingyour-brand-reach/) - A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined as local, regional, national or global. Watching how global brands transcend their own iconic brands to target core audiences can help you learn to expand your own brand. Take Nike's
- [Golden Threads of Light](https://daviscreativepublishing.com/golden-threads-of-light/) - I talk to my clients quite a bit about finding the "Golden Threads" when it comes to their branding and how to create a connection between their passion, purpose and profits. It's the common golden threads that become your signature — your brand — the reasons why your followers feel comfortable working with you. As
- [Passion + Purpose = Profits](https://daviscreativepublishing.com/passion-purpose-profits/) - Many of our clients fall into the category of "fearless entrepreneurs" who just happen to be "Creating a Happy, Healthy, Heart-filled Planet". Be it financial health, physical health, mental health, social health . . . (you get the picture). As entrepreneurs, educators, C-level executives, MBAa, MDs, PhDs and a sundry selection of top-notch speakers and
- [Project BE Confident](https://daviscreativepublishing.com/project-be-confident/) - So many of our clients are building their businesses around their passion. For Kim, that means building CONFIDENCE in young women — starting here, in metro St. Louis! Meet Kim Bolourtchi — attorney, competitive Latin dancer, Zumba and dance instructor, and Mom of two (an 11 and a 13-year-old). When not working at the St. Louis
- [Turkey Business](https://daviscreativepublishing.com/turkey-business/) - My grandmother was one-quarter Cherokee, and was not-all-that-impressed by the loose translation of our Cherokee family name: “Running Turkey”. She always considered turkeys “not-so-smart” and would recant how a turkey would “sooner drown in the rain” because it wasn’t smart enough to come inside. Whether or not this is true, I have no clue. To
- [Passion. Purpose. Prosperity.](https://daviscreativepublishing.com/passion-purpose-prosperity/) - Curious thing. I happened to notice one day, a few years ago . . . our clients who were led by their passion, and found a way to monetize that passion, were those who were reaping the rewards of a growing business. Welcome to the new world of business. It doesn't matter if you are tech-based, bio-based
- [10 Ways to BE Your Brand](https://daviscreativepublishing.com/10-ways-to-be-your-brand/) - The first question I typically ask a new client is, "What are you REALLY selling?" Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence -- our brand experience -- how great it makes a consumer feel to be associated with our product or service. How can you develop your Brand Essence? . . . 10 Ways to
- [SPHERE of Influence](https://daviscreativepublishing.com/sphere-of-influence/) - “Where do you find new clients?" is a question I am asked quite often. To which I typically answer, “Primarily referrals”! We are very lucky (blessed) to have a strong referral base coming from clients all around the country. This sphere of influence creates an ideal foundation for long-term client relationships. Referral-based business growth is
- [Know, Like and Trust](https://daviscreativepublishing.com/know-like-and-trust/) - Today's marketing ideology is primarily based upon building trusting relationships. If people cannot identify with your messaging, it does not matter how much money you throw at SEO optimization, SEO will not work if your messaging is shallow or stuck in the "all about me" phase. Consumers want to know what YOU can do for them
- [Full Moon, Lightning and Determination](https://daviscreativepublishing.com/full-moon-lightning-and-determination/) - For years I've been fascinated by the full moon -- I can remember it peeking through my window as a child and it has always been a comforting friend. I've also always been amazed by lightning and the awesome evening light shows which come with growing up in the midwest during thunderstorm season. I was
- [The Flight of the Intentional Entrepreneur](https://daviscreativepublishing.com/flight-intentional-entrepreneur/) - This last decade has spawned a multitude of new business ventures — many starting as home-based businesses. Whether you were downsized, laid off, offered early retirement, or were a stay-at-home parent — at some point, you became an Intentional Entrepreneur when you decided you would rather start your own business than to work for someone else. Your motivation may have been financial (create an
- [muddy water. sitting still. gets clear.](https://daviscreativepublishing.com/muddy-water-sitting-still-gets-clear/) - As an entrepreneur and small business owner, I can easily become overwhelmed with just trying to keep up with my day-to-day responsibilities. My business -- and LIFE in general -- keeps me moving at a fairly fast pace with a flurry of activities in support of our clients. If I’m not careful, I can easily
- [The "Inner-gized" Entrepreneur](https://daviscreativepublishing.com/inner-gized-entrepreneur/) - According to a study by UC-Santa Cruz, the U.S. economy shed more than 8 million jobs during the Great Recession of 2008-2009. The steepest decline since the end of World War II. Data showed, throughout the approximately 250 metropolitan areas examined in the study, higher local unemployment rates were tied to higher rates of entrepreneurship. The unemployed
- [Turning FEAR into Positive Action](https://daviscreativepublishing.com/turning-fear-positive-action/) - Entrepreneurs and small business owners wear many hats. As our business grows, we learn to delegate and to even let go of some things -- yet the one remaining responsibility which will always be constant is how we lead. As the primary "driver of the bus" our actions and reactions determine the ride. How we lead during times of chaos
- [Foggy Brands Breed Empty Bank Accounts](https://daviscreativepublishing.com/foggy-brands-breed-empty-bank-accounts/) - A Foggy Brand is the "silent sabotage" for small business owners. Most entrepreneurs and small business owners don't realize how important brand clarity can be. If you are confused about WHY you are in business, WHO you are selling to, and WHAT you are selling . . . it comes across in everything you do. It's time to clear
- [Reach Out and Touch Somebody's Hand . . .](https://daviscreativepublishing.com/reach-touch-somebodys-hand/) - . . . and make this world a better place if you can. I awoke this morning with this song in my head. Most likely prompted by a new friend in Australia I met yesterday through Facebook -- connected by a common-cause private chat-room. I found the YouTube video of Dianna Ross singing the song, as
- [The Balmy Elephant](https://daviscreativepublishing.com/the-balmy-elephant/) - A few years ago, a long-time client introduced me at a business event as (what I thought I heard her say) a "Balmy Elephant". As my brain went into a double-take, I hear her explaining to the others how I have a calming effect and help her find her focus and direction. Refocusing my thoughts and catching up
- [Santa's Brand: When a Logo is not a Brand](https://daviscreativepublishing.com/santas-brand-logo-not-brand/) - We can learn a lot from Santa when it comes to branding. He does a pretty darn good job when it comes to effectively delivering his brand promise. 10 Reasons Santa's brand is much more than a logo, and goes WAY beyond red and green! CREATES RELATIONSHIPS: Santa builds positive relationships across the globe; he attracts throngs
- [Intend. Attend. Suspend.](https://daviscreativepublishing.com/intend-attend-suspend/) - Sometimes the best idea is to simply set an intention. Historically, we tend to see a slow-down in business over the winter holidays. It starts around mid-December, and usually picks back up early January. Not this year. We just closed out the biggest December we've had in 12 years of business. We squeezed in a couple of three- and four-day
- [Be Bold. Unfold. March On.](https://daviscreativepublishing.com/bold-unfold-march/) - Thousands? Millions? How many people does it take to create a movement? I was born in 1956 (feel free to do the math) and it has taken me this long to “march” for a cause. My motivation originally came about by reaching what I call my “adamant negative” point. The “NOT-TY” responses spilling out of
- [Positives always eliminate the negatives.](https://daviscreativepublishing.com/positives-always-eliminate-negatives/) - One mathematical “rule” I remember from grade school is, “positives always eliminate the negatives”. Although most of my family would pretty much confirm I’m not much of a mathematician, I do find this “rule” fascinating, as it rings true in all aspects of life – even for those of us known as “right-brain creatives”. When
- [Must Trust](https://daviscreativepublishing.com/must-trust/) - When I remember to TRUST, life just seems so much easier. The topics of TRUST and INTEGRITY seems to be all around us . . . from the national news reports to our neighborhood watch. I've had several decades of learning to trust the process (AKA: my higher power) and listen to "that little voice" in the
- [Rent-A-Brain](https://daviscreativepublishing.com/rent-a-brain/) - Today I was asked if someone could “rent” my brain for an hour to learn more about the current self-publishing industry. Most certainly! You betcha. In today’s world of constantly-changing technology, it is hard to keep up with what works and doesn’t work. Confusion reigns supreme, so as a last resort, a lot of people
- [Fuzzy Brands Breed BANAL Benefits](https://daviscreativepublishing.com/fuzzy-brands-breed-banal-benefits/) - ba·nal bəˈnäl,bəˈnal/ adjective D: So lacking in originality as to be obvious and boring. I learned the word BANAL from my mother. She LOVED crossword puzzles, and as it became more difficult for her to see, I would sit with her at the nursing home, asking her the clues as she rattled off the answers
- [Southern Belles Only Wear Their Best Dress In Public](https://daviscreativepublishing.com/southern-belles-wear-best-dress-public/) - Many of you have heard stories about me growing up in Oklahoma. And yes, “Yep”, “Howdy” and “Ya’ll” were spoken daily – even by the ladies. More importantly, the ladies in my family – especially my mother and her mother (Nana) – mirrored the fashion trends of the time and I was taught, “a true
- [Pioneer Spirit](https://daviscreativepublishing.com/pioneer-spirit/) - My family roots are strong throughout Oklahoma and Kansas – especially in the small oil town of Ponca City, Oklahoma – more recently made famous by the Food Network Chef, Ree Drummond and her TV show, “Pioneer Woman”. As a child, I remember going to family reunions in the city park which has a statue
- [Finding My INNER-G](https://daviscreativepublishing.com/finding-inner-g/) - My weekly blog post is due. I need an idea . . . an inspiration of some sort. I’ve hit a metaphorical roadblock. Sometimes I just need some inner guidance – some INNER-G. When you work for yourself and you love what you do, your business “day” can easily turn into nights and weekends as
- [AGENT of Change](https://daviscreativepublishing.com/agent-of-change/) - Many of you are familiar with our “shop”, UpsiDaisy.com, where you’ll find designs meant to motivate and inspire, as well as designs meant purely to add a smile to your day. On a recent Monday morning, I opened my email to see an urgent message from a woman in Indiana, who wanted to use one
- [Planting Seeds](https://daviscreativepublishing.com/planting-seeds/) - EXTERIOR GARDENING. My maternal grandmother taught me the annual Spring ritual of digging in the dirt (AKA: gardening). There’s something about cleaning out all the dead residual from last year, clearing space for the new buds to pop through the soil, and making room for the new flowers to join the bulbs. INTERIOR GARDENING. We’ve
- [Creating Your Dreamcatcher Platform](https://daviscreativepublishing.com/creating-dreamcatcher-platform/) - The number one question I get from non-fiction authors is, "How do I sell more books?" It's not about how well you sell your book, but how well your book sells YOU. Marketing your book begins before your book is ever published, and begins with developing your Author Platform. Your Author Platform becomes your foundation
- [The BIG Donut](https://daviscreativepublishing.com/the-big-donut/) - I’m convinced that children are here to help us remember the “important stuff”. We had a lovely gathering at our home yesterday, celebrating the rebirth of Spring. The Easter Bunny left a few awesome treats for the grand-bubs, and four generations gathered for the “feast”. In addition to the many main dishes, it became apparent
- [Set the S.T.A.G.E. for Success](https://daviscreativepublishing.com/set-s-t-g-e-success/) - This past weekend, I was a guest panelist during Monica Shah’s 3-day “Master Your Money” conference in Atlanta. As our time slot approached, I found myself nervous and apprehensive (always happens when doing something new in front of a couple-hundred strangers). Yet I knew once I stepped up onto the stage, my “Professional Cathy” brain
- [Creating Positive RIPPLES](https://daviscreativepublishing.com/inner-gized-entrepreneur-2/) - At Davis Creative, our mission is to “create positive ripples”, and our purpose is to help YOU (our clients) help more people. You rely upon us to help you Look Good, Attract More Clients and Make More Money, and we love helping you create a “Happy, Healthy, Heart-filled Planet” — be it the mental-, physical-, financial-, or
- [Looking for my MOJO](https://daviscreativepublishing.com/looking-for-my-mojo/) - Yep. It happened. Again. Apparently, this is something I’ve been working on for several decades. I found a photo, circa 1959, showing my 3-year-old self, planted sturdily on a cliff (albeit a short 3-foot drop), searching for something. I call it my “Pocahontas stand” (minus hands-on-hips). After all, I had on my cowgirl suede fringe
- [Signs of the Times](https://daviscreativepublishing.com/signs-of-the-times/) - In the 1991 movie, “LA Story”, Steve Martin plays a wacky weatherman who struggles to make sense of the strange world of Los Angeles in the early 1990’s with the help of a talking freeway billboard. If only it were that easy to see the “signs”. I’ve always wanted to believe those same signs could
- [Naughty Nuffs](https://daviscreativepublishing.com/naughty-nuffs/) - Yep. They snuck up again. The Naughty Nuffs. Just when I least expected it . . . there they were. I could hear their voices whispering, "NOT ENUFF time." . . . "NOT ENUFF clients." . . . "NOT ENUFF help." . . . "NOT ENUFF $ in that bank account." It was a never-ending loop,
- [Our WHO, WHAT, WHY.](https://daviscreativepublishing.com/our-who-what-why/) - Our clients ask us a lot of questions. Things like . . . How do I get more clients? How can I stand out from my competition? How can I be seen as the expert? How can I make more $$$ ? How can I sell more books? How can I grow my business? They also ask,
- [Roots of DeterminACTION](https://daviscreativepublishing.com/roots-of-determinaction/) - Many of you have heard stories about my family roots, me growing up in Oklahoma and how my Cherokee ancestors traversed the Trail of Tears, settling in Kansas and Oklahoma during the Dust Bowl. Census records show the original Cherokee family name of SAU-WAH-GEE in the late 1700's, and later, OO-YAH-SEE-WAH-TAH (perhaps, Oooh, Yeah, See Water!?) appears
- [Fireworks Get Noticed](https://daviscreativepublishing.com/fireworks-get-noticed/) - My mother's birthday was July 4th. And, YES, she was one heck of a FIRECRACKER. She LOVED being the focus of attention, and knew how to make that happen. She always led with her "sparkling" personality, and it always served her well. Even after she moved to a nursing home, she landed on the front page
- [Taming the "Later Gators" and Opening Doors](https://daviscreativepublishing.com/taming-later-gators-opening-doors/) - You may remember the storm of May 11, 2016 . . . you know the one . . . when our neighbor's tree totally demolished our detached garage. Over a year later, we're still feeling the effects of that day. Take the saga of the bathroom door. We had stored our first-floor bathroom door (adjacent
- [In the FLOW of Circulation and Celebration!](https://daviscreativepublishing.com/flow-circulation-celebration/) - It's a beautiful new day in St. Louis this morning! August in STL is known to be fairly brutal. We typically see high humidity with temps in the 100's. But, not this year. The (hopefully) "last blast" of Summer heat came in late July. We woke up this morning to low 60-degree temps, clear skies, a gently
- [Step Up, Step Out, Stand Out](https://daviscreativepublishing.com/stuck-muck-step-step-get-going/) - I was NOT happy. My Mom had just lifted me out of the boat and now my feet were in the muck and mud. I can vividly remember the feeling of this strange, new substance oozing between my toes. Get me out of here, FAST! It was the flood of 1960 in northeast Oklahoma. The flood waters had not
- [Moon Shadow](https://daviscreativepublishing.com/moon-shadow/) - "Oh, I'm bein' followed by a moon shadow, moon shadow, moon shadow . . . Leapin and hoppin' on a moon shadow, moon shadow, moon shadow . . ." ~ Cat Stevens (AKA: Yusef Islam) Those of you who have followed my weekly writings may recognize this photo from Summer 2016 when I was able to capture
- [The Story Matters](https://daviscreativepublishing.com/the-story-matters/) - We've all seen the t-shirts about how "Punctuation Matters" . . . And I recently learned first-hand how much placing your words in the correct order ALSO matters. My entire life, I've heard the family story about how one of my Miller ancestors married a Cherokee maiden back during the Trail of Tears era. I have
- [Ready to Roll](https://daviscreativepublishing.com/ready-to-roll/) - It was 1962 . . . I found myself at the bottom of a neighborhood hill, laughing and giggling, as I lay bunched-up against a small row of bushes. I had just turned 6 and received a shiny new pair of sparkly-gold steel roller skates with bright red wheels for my birthday . . .
- [What's in YOUR Dream Box?](https://daviscreativepublishing.com/whats-dream-box/) - I spent some time with my two grandsons this past weekend (ages 5.5 and 3). They love electronics . . . our iPad and iPhones have the requisite toddler apps for EDU-tainment. Their latest attraction, which captures BOTH of their attention simultaneously is called, “Creative Galaxy” which we access through Amazon Prime (the 3-year-old showed
- [My Favorite Items on the Menu: Know, Like, Trust](https://daviscreativepublishing.com/favorite-items-menu-know-like-trust/) - Our favorite family-owned Mexican restaurant is right around the corner, about a mile away. We were there for their opening, and 10+ years later, we keep going back. We like to “shop local” and when I find a favorite menu item at a local restaurant, I’m known to order the same thing each time I
- [Let It Be: Teddy Bears & Tyrants](https://daviscreativepublishing.com/let-teddy-bears-tyrants/) - If you haven't noticed, there's a whole lot of negative-energy "stuff" swirling around the planet lately. From hurricanes and earthquakes to political tyrants, tirades and Twitter feeds. I can easily name a few people who need an official "time out" in a rocking chair with their teddy bear (and I'm not referring to my two darling
- [YZARC](https://daviscreativepublishing.com/yzarc/) - So, just exactly how does one turn CRAZY around?! YOUR ZANY, AUDACIOUS, RESOURCEFUL, CHARITABLE soul reaches out, extends a hand, calms a fear. We love helping our clients expect the best and watching it come true.
- [Do What You Must. Trust Your Instinct.](https://daviscreativepublishing.com/1993-2/) - In the world of self-publishing, I'm always watching for stories I can share to help emphasize not only how much $$ we SAVE our clients . . . but also how much $$ we can help them MAKE. It all started last Friday when I took a leap of faith and found myself on an
- [A Preference for Excellence](https://daviscreativepublishing.com/a-preference-for-excellence/) - A "COMMA CAUSIE" (my newest made-up word) is an example of when an ill-placed comma, or simply a missing comma, causes the meaning of your statement to change. We see these COMMA CAUSIES© all the time. Our clients either have way too many commas, or not enough. They look for areas where they can reduce their
- [Raise Your Voice](https://daviscreativepublishing.com/raise-your-voice/) - If you grew up reading Dr. Seuss, you are probably quite familiar with “Horton Hears a Who” (originally published August 12, 1954), the metaphorical story of many tiny voices joining together in a chorus loud enough to be heard. The story resonated with me as a child, and seems to be an appropriate metaphor for
- [Welcome Home!](https://daviscreativepublishing.com/welcome-home/) - We were craving Chinese food and our usual local favorite restaurant was under new ownership. The quality of the food had diminished drastically, and it was time to find a new favorite. For several months, we have been asking friends and neighbors for suggestions. One, in particular, kept coming to the top of the referral
- [Shine Your Light — Be Your Brilliant Self!](https://daviscreativepublishing.com/shine-light-brilliant-self/) - So many people vying for attention right now. Some, for reasons no one will ever understand. At times, it feels as if the veil of darkness, despair and depression calls to us and begs us to listen. The darkness can be overpowering, if we let it. By turning on the light. By being your BRILLIANT
- [That Extra TOUCH](https://daviscreativepublishing.com/that-extra-touch/) - Serenity, Simplicity and Sanity will always OUTSHINE & OUTLAST Chaos, Clutter and Confusion . . . whether it comes in the form of personal relationships, world politics, that spare closet, or your marketing message. Like attracts like. What we put out into the world gets reflected back to us . . . Driving home last week
- [Have a Very Thanks-Merry . . .](https://daviscreativepublishing.com/have-a-very-thanks-merry/)
- [Almost vs. Utmost](https://daviscreativepublishing.com/almost-vs-utmost/) - Whether you are the POTUS (president of the USA), or president of your home-based business, in today's world of instant media, it is not only important WHAT you say, and HOW you say it but to constantly be aware of WHO the message will attract and inspire . . . or unfortunately, for some, how
- [I Choose to LiFT](https://daviscreativepublishing.com/i-choose-to-lift/) - I think we could all agree that we are living in an ever-changing world. Some of us share opinions, and some of us disagree . . . yet thankfully, we live in a country where having one’s own opinion is still valued. We have choices about how we react (or not) to what happens in
- [The Santa Brand](https://daviscreativepublishing.com/the-santa-brand/) - We can learn a lot from Santa when it comes to branding. He does a pretty darn good job when it comes to effectively delivering his brand promise. 10 Reasons Santa's brand is so much more than a logo, and goes WAY beyond red and green! CREATES RELATIONSHIPS: Santa builds positive relationships across the globe; he attracts
- [PLAN "B"](https://daviscreativepublishing.com/plan-b/) - He turned the key and the car did not start. He tried a few more times, then we decided to try jumper cables with the neighbor's car. Nada. Nuttin'. My flight was taking off in 2 hours, and the clock was ticking to get to the airport. Our second car was unfortunately parked in the same
- [Illusions](https://daviscreativepublishing.com/illusions/) - Imagine how great it would feel to write a book having this much impact on your readers. Imagine having someone walk up to you and say, "Thank you for writing this book . . . it helped me decide my next step in life." Imagine sitting down to write your book and having the outline
- [Out of Chaos Comes Clarity. Out of Clarity Comes DARITY.](https://daviscreativepublishing.com/chaos-comes-clarity-clarity-comes-darity/) - I’m sitting in a waiting room for my appointment with my Integrative Bodywork Therapist. For those of you unfamiliar with this term, she is a licensed Physical Therapist with lots of extra training in Body Energy . . . a great combination of traditional and new-thought therapeutics. My visits with her (when I am the
- [Do What You Love](https://daviscreativepublishing.com/do-what-you-love/) - "Do What You Love and the Money Will Follow" was written in 1987 by Marsha Sinetar, with an updated version published in 2009. The book was a best-seller and became a movement for many, including myself. It was about this time, during the late 1980's thru the end of 2003, when I was in the
- [If it doesn't feel right . . . take a new action!](https://daviscreativepublishing.com/2288-2/) - When I worked in downtown St. Louis almost 15 years ago, I parked in the same public garage for over 10 years. It was dark, cold, damp and downright spooky . . . and like most urban areas, downtown St. Louis did not have a stellar reputation for having a low crime rate. We were
- [Avoid the half-baked solution.](https://daviscreativepublishing.com/avoid-half-baked-solution/) - The art of self-publishing is quite a bit like baking. If you have the right ingredients, coupled with the talent and vision of the bakery (author consultant, editor, book designer), you get more than you expect! More than once this past month, I've been handed a self-published book by an eager author who can't wait
- [Sprinkles on Cupcakes](https://daviscreativepublishing.com/sprinkles-on-cupcakes/) - "It's not how well your book sells . . . It's ALL about how well your book sells YOU!" I heard myself say it again, today, while on a call with another new author/client. Your non-fiction book is a MARKETING TOOL. Much like the old 3-panel brochure or sales-sheet, your book is a way for
- [Creating MORE positive ripples.](https://daviscreativepublishing.com/creating-positive-ripples/) - My personal mission in life is to "create positive ripples", and I'm always thrilled when I hear a story about how one of our designs or books has impacted people in positive way. This past Saturday, I was giving a publishing workshop in STL, and I had my usual "free" items at the back of the room
- [ASK Cathy](https://daviscreativepublishing.com/ask-cathy/) - 1. What is "Publishing Myopia"? Also know as "shiny object syndrome", Publishing Myopia happens when an author gets so excited about becoming a "published author" they lose sight of their priorities. Authors who fall prey to Publishing Myopia get caught up in completing the book, rather than maintaining a level of excellence . . .
- [L.I.F.T. : Author, Joe Castellano](https://daviscreativepublishing.com/l-f-t-author-joe-castellano/) - If you are from St. Louis, you know the importance of high-school, as the question, "Where did you go to school?" rarely applies to your years in college. Local author, Joe Castellano, class president of his St. Louis University High School's class of 1970, and co-captain of the football team, does more than reminisce in his first book, "Bull in the
- [The Brand BLUNDERIES.](https://daviscreativepublishing.com/the-brand-blunderies/) - Sometimes I type too fast. Probably because I think too fast. I guess my fingers are just trying to keep pace with my brain. Add in the element of spell-check, and pretty-soon, I lose control over what I'm typing. Strange words appear as I'm typing and I've come to accept these words as "messages" .
- [The Law of kNOwing](https://daviscreativepublishing.com/the-law-of-knowing/) - Uh . . . No. No thank you. Not gonna happen. I'm busy right now. It basically all means the same thing. Whether it comes out of the mouth of a 4-year-old when you've asked them for help with picking up toys . . . OR out of my own mouth when stumbling for the
- [What is your MORE?](https://daviscreativepublishing.com/what-is-your-more/) - One of our vendors recently mentioned how much they “LOVE” our brand. She went on to point out how much it “appears to really irritate” our competition. HUH? When I asked her to explain, she offered, “You know you are a success when (your competition) is jealous of your brand. You provide MORE of all
- [Your Golden Thread](https://daviscreativepublishing.com/your-golden-thread/) - If you are one of our clients, or have heard me speak, you've heard me talk about the Golden Thread. The ONE thing that matters most . . . your "WHY-you-do-what-you-do". . . your reason for waking up in the morning with eagerness to help your tribe. Simply stated, your brand is a woven tapestry and
- [Lukewarm vs. Pretty Cool.](https://daviscreativepublishing.com/lukewarm-vs-pretty-cool/) - Certain things are not meant to be lukewarm. Showers. Hot Chocolate. Eggs. Gravy. Relationships. . . . and why not “dougwarm” or “anniewarm”? Research shows the word “lukewarm” popped up around the 14th century as meaning “slightly warm”. “Luke” is derived from “lew” or “lewk” or “leuk”, in Middle English, which meant “tepid” (slightly warm). This
- [Yesterday, I quit.](https://daviscreativepublishing.com/yesterday-i-quit/) - YESTERDAY, I QUIT . . . I quit thinking small. I quit thinking I need to do it all myself. I quit discounting my talent and services. I quit thinking I am supposed to know how to do everything. TODAY, I BELIEVE . . . I believe I only attract those people who are excited
- [ASK CATHY: Should I sign a contract with a publisher?](https://daviscreativepublishing.com/ask-cathy-should-i-sign-a-contract-with-a-publisher/) - Good things come to those who wait (a bit). BUT NO HAND SANITIZER! When you ask an almost 4-year-old what kind of birthday cake they would like for their birthday dinner, it’s almost certain they will respond with their favorite. So, when I asked Mr. N this question, he responded right away with, “LEMON!” To
- [What Happened to Compassion?](https://daviscreativepublishing.com/what-happened-to-compassion/) - Mother Earth is pissed off, and has a need to blow off a little (or a lot of) steam. I'm a big believer in the correlation between "earth energy" and "people energy". You know, that macro- vs. micro-level theory. When the negative energy in humans reaches a boiling point, at some level it affects the
- [I guess I'm full of it.](https://daviscreativepublishing.com/i-guess-im-full-of-it/) - So, I got a great compliment today . . . "I'm in awe of how FULL-OF-LIFE your newsletters are! I always look forward to getting them in my inbox". ___________________________________________________ And it got me to thinking . . . what else am I FULL of? ThankFULL to be living at this time on this planet. As
- [Sphere of Influence.](https://daviscreativepublishing.com/sphere-of-influence-2/) - Thank you for your recent referrals! Because of you, we are able to help more small business owners grow their businesses! A long-time client recently commented . . . "People are amazed when we tell them we are self-published. The books you design for us look like they have been produced by a traditional publisher!" We invest 100%
- [Logos, Taglines, and Books, Oh My!](https://daviscreativepublishing.com/logos-taglines-and-books-oh-my/) - Almost 15 years. A lot has changed in our world of branding, designing and publishing since we started Davis Creative. We've made a lot of pivots, and we still LOVE what we do, Years ago, way before I started working for myself, I heard Les Brown on PBS talking about the "pivot" as he shared the
- [HOPE as the American Way](https://daviscreativepublishing.com/hope-as-the-american-way/) - It was a much simpler time, in 1939. In this photo, my mother was 16 and on her way to the annual “Cherokee Strip Land Run” celebration in her home town of Ponca City, Oklahoma. Much like today’s county fairs, there would have been a carnival atmosphere with games, events and DANCES! If there was
- [Isle Do-It-Later](https://daviscreativepublishing.com/isle-do-it-later/) - Complacency becomes the fog that obscures our hopes and dreams and convinces us that it is much easier to just DO-IT-LATER. As we settle into our complacency, we run the risk of convincing ourselves that all is well, yet bemoan others as we watch them sail on by. Much was the story of Meryl. Her
- [When was the last time you did something for the very first time?](https://daviscreativepublishing.com/when-was-the-last-time-you-did-something-for-the-very-first-time/) - The grand-bubs stopped by for a few hours last week while Mom ran some errands. Ages 6.5 and 4 years, they are still not too sure about our super-wiggly, hyper-active new puppy who wants to lick their faces and jump all over them. Having a 4-month-old puppy around is a new experience for them. They
- [No Drama Llamas.](https://daviscreativepublishing.com/no-drama-llamas/) - January 2019 will be the 15th Anniversary of Davis Creative. I'd love to be able to say it has all been "smooth sailing," but as with any growing business, we've celebrated our "ups" and learned from our "downs"! Looking back over the last decade-and-a-half, I've learned 3 key strategies for thriving . . . ALIGN your
- [The Adventures of Sparklepants: Moving Day!](https://daviscreativepublishing.com/the-adventures-of-sparklepants-moving-day/) - Congratulations to our author client, Stephanie Paasch, for completing her first book in the Sparklepants Series! “Sparklepants: Moving Day” is a fun-packed children’s picture book featuring Ellie Marie, Sparklepants (a VERY SPECIAL puppy), her Mommy, Daddy, brother Remmington and sister Alyssa on their big moving day adventure. This is the first time that Ellie Marie
- [Go Fly a Kite.](https://daviscreativepublishing.com/go-fly-a-kite/) - You know that feeling . . . when a song gets stuck in your head in a perpetual loop? I don't even recall where I would have heard this song recently, but there it was . . . straight from Mary Poppins! Oh, oh, oh! Let's go fly a K.I.T.E. Up to the highest height
- [CreateSpace/KDP Transition](https://daviscreativepublishing.com/createspace-kdp-transition/) - If your book is on Amazon, you may have received the notices this week from Create Space about their transition with KDP and how it affects your book(s). If you have not yet read those emails, please find them and read them. If you have not yet received any emails from CreateSpace about your books, you
- [What On Earth Are You Doing?](https://daviscreativepublishing.com/what-on-earth-are-you-doing/) - It was a simple question coming out of the mouth of a very frustrated Mom as she watched her 4-year-old hop-and-skip-and-dance around the other shoppers waiting in line to check out. Mom wanted her to settle down and behave . . . you know . . . “get in line” . . . look “well-trained.”
- [September's L.I.F.T. (Living In Faith & Trust) Author: Lacha Hughes](https://daviscreativepublishing.com/septembers-l-i-f-t-living-in-faith-trust-author/) - Our L.I.F.T. (Living In Faith & Trust) Author this month is Lacha Hughes, for her book, "God's GPS: Your Guide to Finding Your Path, Purpose, and Peace." I met Lacha through a mutual friend, and immediately noticed her contagious exuberance for life and for helping others. It was a joy to help her bring her vision to
- [CreateSpace/KDP Transition #2](https://daviscreativepublishing.com/createspace-kdp-transition-2/) - The topic-at-hand with Independent- and Self-Publishing for the last few weeks has centered around the transition from CreateSpace to KDP. Lots of information swirling around . . . SO MUCH that our clients are telling us they are confused about where to start. NO WORRIES! We've spoken with the experts, and ran a few tests ourselves . .
- [Thanks-a-Zillion!](https://daviscreativepublishing.com/thanks-a-zillion/) - The greatest compliment we can receive is your repeat business. Several of our clients are on their 3rdand 4thbooks with us. “People are amazed when we tell them we are self-published. The books you design for us look like they have been produced by a traditional publisher!” The second greatest compliment we can receive is your referral to
- [Be the “Nudge” . . . Not the “Judge”](https://daviscreativepublishing.com/be-the-nudge-not-the-judge/) - Now is the time, more than ever to let your light shine. Don’t hold back. Step up, step out and be the light. My entire life, I’ve been told, “You are SO creative!” Which, as a high-schooler, soon led to me hiding my creativity, thinking I was “weird.” People (adults and other students) would ask,
- [Your Author Brand Connection](https://daviscreativepublishing.com/your-author-brand-connection/) - Branding, for a non-fiction author, is imperative. It is ALL ABOUT how you present your books and yourself as a writer, to the public. It’s what people think and believe about you. It’s what you stand for . . . as well as what you WON’T STAND for. It’s also all about building a tribe
- [Author Spotlight: L. Carol Scott, PhD](https://daviscreativepublishing.com/author-spotlight-l-carol-scott-phd/) - Just Be Your S.E.L.F. I originally met Carol a few years ago at a networking event, and we soon found out we had much in common! We knew a lot of the same people, followed a lot of the same causes, and we both loved helping others. Carol’s new book, “Just Be Your S.E.L.F.” is
- [Why Should I Hire a Professional Author Consultant?](https://daviscreativepublishing.com/why-should-i-hire-a-professional-author-consultant/) - The Top 10 Reasons to Hire a Professional Author Consultant The company . . . provides multi-faceted expertise in publishing, branding, target-audience identification, design, messaging, pricing and distribution employs veteran marketing professionals who are experienced and knowledgeable in book writing, book design, branding, publishing, and the marketing of small-business services aligns itself with expert resources for
- [LEARN Your Value & EARN Your Value.](https://daviscreativepublishing.com/learn-your-value-earn-your-value/) - We work with a lot of independent small business owners . . . life coaches, speakers, therapists, educators, etc. Most are in the helping and healing professions, giving of themselves and their expertise to help others find a happy, healthy way of living. A common denominator which comes up quite often with these clients is
- [Another Day in Paradigm.](https://daviscreativepublishing.com/another-day-in-paradigm/) - PARADIGM: A new pattern. A shift in thinking. A pivot. The world of independent- and self-publishing is constantly changing. We work with a variety of industry-preferred online vendors, and it sometimes seems as if their process or protocol changes weekly (if not daily). Over the past 15 years, we have learned to pivot on a
- [I Believe in M.A.G.I.C.](https://daviscreativepublishing.com/i-believe-in-m-a-g-i-c/) - There’s a M.A.G.I.C. Wand on my desk. It has been there so long, it has become part of the background. I believe the wand came from a childhood costume of my daughter’s — to which, over time, I have added a bit of embellishment, claiming it as my own. If anything, it serves as a
- [7-PLUS Ways to Celebrate Your New Book!](https://daviscreativepublishing.com/7-plus-ways-to-celebrate-your-new-book/) - One of the questions I get asked by EVERY author is, “How do I launch my book?” No two authors (let alone no two books) are ever alike, but the one thing they always have in common is the excitement around FINALLY publishing their book. It’s human nature to want to share the excitement with
- [Top 5 Reasons Small Business Owners Need to Write a Book](https://daviscreativepublishing.com/top-5-reasons-small-business-owners-need-to-write-a-book/) - Expand your reach beyond your current city/state/region/country. If you want to expand your business beyond its current reach, a published book gives you a national platform. Today’s technology allows you to help clients around the corner, AND around the world. Solidify your brand with a professionally-produced book. Your book is one component of a strong brand, and
- [A Sad Winter’s Tale](https://daviscreativepublishing.com/a-sad-winters-tale/) - A Sad Winter’s Tale (Adapted to the tune of “Let it Snow”) © December 2018, daviscreativepublishing.com Oh, the cover outside is frightful, And the copy inside is typo’d. How little did this author know, Shouting, “Let it go, let it go, let it go!” He chose no editor for choppin’- Out words not needed, nor
- [‘Tis the Season for Being](https://daviscreativepublishing.com/tis-the-season-for-being/) - No matter your celebration of choice, the winter holidays are in full-swing, much to the delight of children . . . while many adults find themselves frantically checking off items on their To-Do lists. I’m just as guilty as the next person with my own To-Do list. It’s not uncommon for me to “DO” myself
- [Time to Write that Chapter!](https://daviscreativepublishing.com/time-to-write-that-chapter/) - If you’re anything like me, you're feeling a mixture of excitement and fear coming up now that 2019 is here. There are still LOTS of bills to be paid, let alone new GOALS to be set . . . AND MET! You are committed to making 2019 AMAZING . . . and we can help!
- [Show Me the Money!](https://daviscreativepublishing.com/show-me-the-money/) - Although most authors don’t ask quite so bluntly, they ALL want to know how to recoup their initial investment when hiring someone to help them publish their book. I have the exact same conversation with each author: “It’s not about how well your book sells . . . It’s ALL about how well your book
- [Planting Seeds](https://daviscreativepublishing.com/planting-seeds-2/) - As I watched the movie, The Lorax, this past weekend for the very first time, I fell in love with its message about planting seeds! January typically has us thinking about RE-solutions — a time for planting “thought seeds” to help us work better, feel better, and function better. “When you plant a seed, it’s
- [Hearts, Darts, and Thunderbolts.](https://daviscreativepublishing.com/hearts-darts-and-thunderbolts/) - I’ve been working with a client, Claire, who is positively in LOVE with what she does and absolutely KNOWS her topic. . . . and THAT’S when the magic happens! You see, we don’t work with just any body. We work with people who are ready to make a positive difference in this world. Hearts,
- [If you’re telling a story, make sure it’s a SUPER one.](https://daviscreativepublishing.com/if-youre-telling-a-story-make-sure-its-a-super-one/) - Research indicates that building one’s brand (personal or business) is NOT about telling everyone WHAT we do or how great we are . . . but rather about telling a story which paints a picture of WHY we do what we do. Kind of like seeing ourselves as entrepreneurial SUPER-heroes . . . According to
- [Top 100+ Book Marketing Ideas for 2019](https://daviscreativepublishing.com/top-100-book-marketing-ideas-for-2019/) - As Professional Author Consultants and book designers, we’ve helped a long list of people — business owners, entrepreneurs, professionals, doctors, therapists, helpers and healers — publish hundreds of books over the past 15 years. We’ve learned a lot along the way, and although the industry sometimes feels like it changes daily, we’ve captured what we
- [Tax-Exempt Status for Authors](https://daviscreativepublishing.com/tax-exempt-status-for-authors/) - Q: How can I avoid paying sales tax twice, when I am purchasing books I’m going to resell? Our authors are scattered throughout the US, and at least a half-dozen foreign countries. The greater majority are self-employed and are using their book as a marketing tool to build their brand and grow their business. Many
- [The Author-preneur Advantage](https://daviscreativepublishing.com/the-author-preneur-advantage/) - You are not just writing a book, you are growing your business! . . . and YES, you get to hear me say it again . . . “It’s not about how well your book sells . . . It’s ALL about how well your book sells YOU!” The potential reader who picks up your
- [Shred, Thread, and Breadcrumbs!](https://daviscreativepublishing.com/shred-thread-and-breadcrumbs/) - As a life-long Midwesterner, one would think I’d be used to the never-ending cold, grey, winter days. NOPE. This winter has been one for the record-books, as even the local weather announcers are lamenting the record-number of grey days since January 1 . . . reporting there have been less than 5 days of partial
- [Concierge Publishing Services](https://daviscreativepublishing.com/concierge-publishing-services/) - Some believe the word ‘concierge’ evolves from the French ‘comte des cierges’, which means ‘the keeper of the candles’, which was essentially the main duty of a concierge during the Middle Ages. Need to shed some light on the path to the stables? Summon your concierge for those back-up candles! Fast-forward about 500-plus years, and
- [Price Your Book on V.A.L.U.E.](https://daviscreativepublishing.com/price-your-book-on-v-a-l-u-e/) - “How do I price my book?” is one of the most-asked questions we hear. We all want to share our message with our audience, and we all want our audience to buy our books. Just PLEASE don’t plan your retirement around the sale of your book. Your book is a marketing tool used to sell
- [SEMPLI-FI](https://daviscreativepublishing.com/sempli-fi/) - So, let the games begin. The "to-do" list says, "update website". There's nothing wrong with the old one, other than a need to look more current and up-to-date. According to our consultant, it needs to "SEMPLI-FI". When checking the meaning of the original Marine Corp motto, "Semper Fi", it translates loosely into, "Always faithful". That works
- ["Chicken Soup for the . . . " Anthology](https://daviscreativepublishing.com/chicken-soup-for-the-the-tale-of-the-anthology/) - The Anthology is a perfect example of Collaborative Marketing. "Two heads are better than one." . . . "It takes a village." . . . As you navigate through the rest of your life, be open to collaboration. Other people and other people's ideas are often better than your own. Find a group of people
- [TOP TEN Ways to Spot a Non-Professionally Designed Book](https://daviscreativepublishing.com/top-ten-ways-to-spot-a-non-professionally-designed-book/) - A too-tiny title on front cover. You probably want your book to stand out on Amazon.com. If your title is too small, no one will be able to read it on the postage-sized stamp image as seen online. Overly-Verbose. Avoid the use of a too-wordy title or subtitle on your cover. Be succinct. Yes, I
- [10 Ways Santa Builds Brand Equity](https://daviscreativepublishing.com/10-ways-santa-builds-brand-equity/) - Santa’s back in town! I saw it for myself — several sightings on the retail front. We can learn a lot from Santa when it comes to branding. He does a pretty darn good job when it comes to effectively delivering his brand promise. Think about it . . . CREATES RELATIONSHIPS: Santa builds positive
- [Building Your Author T.E.A.M.](https://daviscreativepublishing.com/building-your-author-t-e-a-m/) - Together Everyone Achieves More Building a perfect team to support your self-publishing project is imperative to the success of your book. As Professional Author Consultants and book designers, our Author Support TEAMs include a variety of experts, from book shepherds, author assistants, ghostwriters, speakers’ agents, editors, indexers, proofreaders and illustrators — to web designers, PR,
- [Hidden Messages in Logos](https://daviscreativepublishing.com/hidden-messages-in-logos/) - We drive by them all the time. Rising 20 feet in the air, the Wendy's fast-food signage has been around since the chain was founded in 1969. But have you ever noticed the "homage to MOM"? In an attempt to endear the public to the Wendy's brand, the word, "MOM" has been incorporated into the
- [VSPs: Vanity- or Subsidy-Publishers](https://daviscreativepublishing.com/vsps-vanity-or-subsidy-publishers/) - In this new era of digital and print-on-demand publishing, just about everyone can claim to be a publisher. Although there are a few honest Vanity or Subsidy Publishers (VSPs) that fulfill contractual promises, there are also many that engage in a wide range of unethical or fraudulent practices. AUTHOR BEWARE. Misrepresentation. Although “Publishing” may be
- [HUMMING IN COLOR](https://daviscreativepublishing.com/humming-in-color/) - "Painting" said Pooh, "is like humming in color" Handing someone a generic business card or marketing piece tells them your company is . . . well, generic. Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you
- [Brand Buttons](https://daviscreativepublishing.com/brand-buttons/) - BUTTONS: My 16-month-old grandson is fascinated with buttons. This started just before his first birthday — just prior to Christmas, 2012. One of our holiday decorations is a 10” tall plush snowman. When he pushed the soft, embroidered button on the snowman’s right hand, the snowman sang and danced to “Jingle Bells” — all to the
- [DESIGN FOR PUBLISHING](https://daviscreativepublishing.com/design-for-publishing-2/) - Top 10 Mistakes Authors Make When Designing their Own Book Covers YES. You really can tell a book by it's cover. Never let bad book design define the story you want to tell. If you can't afford to hire a professional designer, be sure to avoid: Bad font choices (too big, too small, hard to read)
- [DESIGN FOR PUBLISHING — E-Books](https://daviscreativepublishing.com/design-for-publishing-e-books/) - Typography is Limited when it Comes to E-books We always recommend that our authors make their books available in both "print" and "e-book" formats, and we offer .mobi conversions from InDesign, WORD or PDF files. Our decision to only offer the .mobi format is based upon research showing that there are more i-Pad and Kindle
- [IN THE NEWS](https://daviscreativepublishing.com/in-the-news-8/) - How to Design a Brand TOM ASAKER | Author, speaker and provocateur | 2/16/12 I was recently turned on to the legendary designer Dieter Rams, whose comments below were made three decades ago during a speech to the supervisory board of Braun: "Good designers must always be avant-gardists, always one step ahead of the times.
- [Good Design is Good Business.](https://daviscreativepublishing.com/good-design-is-good-business/) - Design Matters -- especially if your business matters to you. As we welcome 2012, and look back over 2011, we notice a trend in the types of projects that consistently come our way. With that in mind, we have renamed our e-news, "Design Matters," where we will continue to share monthly "tips, trends and tales," as
- [Too Many Cooks in the Kitchen](https://daviscreativepublishing.com/too-many-cooks-in-the-kitchen/) - Too Many Cooks in the Kitchen . . . CAN "Spoil the Pot" and Spoil Your Brand Impact Small business owners -- especially solo-preneurs -- tend to ask everyone they meet for an opinion when it comes to marketing. They fall prey to the DELUSION that the more people they ask, the more they will learn
- ["Who are you . . .?"](https://daviscreativepublishing.com/who-are-you/) - In the 1990's, we had "IDENTITY". In the 21st century, the word "Brand" has become the buzz-word - the "catch-all" phrase - for marketing one's business. At it's core, it begs the answer to the question, "Who are you and why are you here"? Brand Experts can be found on just about every corner of
- [IN THE NEWS](https://daviscreativepublishing.com/in-the-news/) - The New Rules of Branding Your Business Online By Inc. Staff, Jan 12, 2011 Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It's no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new
- [Graphic File Formats](https://daviscreativepublishing.com/graphic-file-formats/) - JPG? PDF? PNG? AI? Is this a foreign language? No, not really. But, it IS important to know when you need which graphic file format, and why not all formats will work best for every purpose. We develop many new logos for our clients and their products, and upon completion, we always provide our clients a
- [Is DPI "dippy"?](https://daviscreativepublishing.com/is-dpi-dippy/) - DPI stands for DOTS PER INCH found with a magnifier on a photograph. The more dots per inch you have in a photo, the higher the quality. Quite often, we request a photograph (head shot) of our clients to incorporate into marketing materials. Invariably, they ask us to "copy it off of our website". QUICK
- [Visual Brand Identity](https://daviscreativepublishing.com/visual-brand-identity/) - Discover your Visual Brand . . . and develop a strong, compelling image for your business. DEFINE your business focus. · What are you REALLY selling? · What is your customer REALLY buying? DESIGN your business image. · What does your graphic image say about you? · Does your graphic image help to sell your
- [Brand Promises.](https://daviscreativepublishing.com/355-2/) - Everyone is talking about BRAND. Just exactly what DOES that mean?! Your BRAND is your promise, your handshake, your reputation, your "method of operation". Your BRAND sets you apart from your competition. How do your clients describe you and your business? The American Marketing Association describes a BRAND as a "name, term, sign, symbol or
- [Mindful Marketing](https://daviscreativepublishing.com/mindful-marketing/) - Mindfulness: An in-the-moment, acute awareness of the pursuit of excellence. Marketing: Making a positive connection with your consumer. Mindful Marketing: A New Way of Thinking About a New Way of Marketing . . . OFFER a product or service that "serves" your consumer BELIEVE in your product or service BUILD a business based upon trust, honesty and

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- [logo app](https://daviscreativepublishing.com/tag/logo-app/)
- [logo quiz app](https://daviscreativepublishing.com/tag/logo-quiz-app/)
- [ebook formatting](https://daviscreativepublishing.com/tag/ebook-formatting/)
- [ebook translations](https://daviscreativepublishing.com/tag/ebook-translations/)
- [ebook translators](https://daviscreativepublishing.com/tag/ebook-translators/)
- [ebooks](https://daviscreativepublishing.com/tag/ebooks/)
- [i-pad](https://daviscreativepublishing.com/tag/i-pad/)
- [kindle](https://daviscreativepublishing.com/tag/kindle/)
- [alphabet](https://daviscreativepublishing.com/tag/alphabet/)
- [fiber art](https://daviscreativepublishing.com/tag/fiber-art/)
- [color palette](https://daviscreativepublishing.com/tag/color-palette/)
- [designer colors](https://daviscreativepublishing.com/tag/designer-colors/)
- [super hero colors](https://daviscreativepublishing.com/tag/super-hero-colors/)
- [visual branding](https://daviscreativepublishing.com/tag/visual-branding/)
- [publishing](https://daviscreativepublishing.com/tag/publishing/)
- [subsidy publishing](https://daviscreativepublishing.com/tag/subsidy-publishing/)
- [vanity publishing](https://daviscreativepublishing.com/tag/vanity-publishing/)
- [logo brand](https://daviscreativepublishing.com/tag/logo-brand/)
- [logos](https://daviscreativepublishing.com/tag/logos/)
- [author](https://daviscreativepublishing.com/tag/author/)
- [author consultant](https://daviscreativepublishing.com/tag/author-consultant/)
- [book](https://daviscreativepublishing.com/tag/book/)
- [designer](https://daviscreativepublishing.com/tag/designer/)
- [editor](https://daviscreativepublishing.com/tag/editor/)
- [geese metaphor](https://daviscreativepublishing.com/tag/geese-metaphor/)
- [goose metaphor](https://daviscreativepublishing.com/tag/goose-metaphor/)
- [illustrator](https://daviscreativepublishing.com/tag/illustrator/)
- [indexers](https://daviscreativepublishing.com/tag/indexers/)
- [professional author consultant](https://daviscreativepublishing.com/tag/professional-author-consultant/)
- [proofreaders](https://daviscreativepublishing.com/tag/proofreaders/)
- [public relations](https://daviscreativepublishing.com/tag/public-relations/)
- [success](https://daviscreativepublishing.com/tag/success/)
- [TEAM](https://daviscreativepublishing.com/tag/team/)
- [Book Discussion](https://daviscreativepublishing.com/tag/book-discussion/)
- [creating change](https://daviscreativepublishing.com/tag/creating-change/)
- [Finding Your Way in a Wild New World](https://daviscreativepublishing.com/tag/finding-your-way-in-a-wild-new-world/)
- [Martha Beck STL](https://daviscreativepublishing.com/tag/martha-beck-stl/)
- [St. Louis](https://daviscreativepublishing.com/tag/st-louis/)
- [Bodhi Day](https://daviscreativepublishing.com/tag/bodhi-day/)
- [brand community](https://daviscreativepublishing.com/tag/brand-community/)
- [candles](https://daviscreativepublishing.com/tag/candles/)
- [ceremony](https://daviscreativepublishing.com/tag/ceremony/)
- [Christmas](https://daviscreativepublishing.com/tag/christmas/)
- [community](https://daviscreativepublishing.com/tag/community/)
- [Diwali](https://daviscreativepublishing.com/tag/diwali/)
- [fireworks](https://daviscreativepublishing.com/tag/fireworks/)
- [golden threads](https://daviscreativepublishing.com/tag/golden-threads/)
- [Hanukkah](https://daviscreativepublishing.com/tag/hanukkah/)
- [holiday season](https://daviscreativepublishing.com/tag/holiday-season/)
- [holiday traditions](https://daviscreativepublishing.com/tag/holiday-traditions/)
- [Kwanzaa](https://daviscreativepublishing.com/tag/kwanzaa/)
- [lights](https://daviscreativepublishing.com/tag/lights/)
- [magic of childhood](https://daviscreativepublishing.com/tag/magic-of-childhood/)
- [Saint Lucy's Day](https://daviscreativepublishing.com/tag/saint-lucys-day/)
- [St. Lucy's](https://daviscreativepublishing.com/tag/st-lucys/)
- [traditions](https://daviscreativepublishing.com/tag/traditions/)
- [Winter Solstice](https://daviscreativepublishing.com/tag/winter-solstice/)
- [authors](https://daviscreativepublishing.com/tag/authors/)
- [burnout](https://daviscreativepublishing.com/tag/burnout/)
- [change](https://daviscreativepublishing.com/tag/change/)
- [entrepreneurs](https://daviscreativepublishing.com/tag/entrepreneurs/)
- [fearless](https://daviscreativepublishing.com/tag/fearless/)
- [internal compass](https://daviscreativepublishing.com/tag/internal-compass/)
- [passion](https://daviscreativepublishing.com/tag/passion/)
- [profits](https://daviscreativepublishing.com/tag/profits/)
- [speakers](https://daviscreativepublishing.com/tag/speakers/)
- [starting a business](https://daviscreativepublishing.com/tag/starting-a-business/)
- [business](https://daviscreativepublishing.com/tag/business/)
- [confidence](https://daviscreativepublishing.com/tag/confidence/)
- [empowerment workshops](https://daviscreativepublishing.com/tag/empowerment-workshops/)
- [Kim B](https://daviscreativepublishing.com/tag/kim-b/)
- [summer programs](https://daviscreativepublishing.com/tag/summer-programs/)
- [young female teens](https://daviscreativepublishing.com/tag/young-female-teens/)
- [butterball](https://daviscreativepublishing.com/tag/butterball/)
- [holidays](https://daviscreativepublishing.com/tag/holidays/)
- [memories](https://daviscreativepublishing.com/tag/memories/)
- [thanksgiving](https://daviscreativepublishing.com/tag/thanksgiving/)
- [turkey](https://daviscreativepublishing.com/tag/turkey/)
- [brand equity](https://daviscreativepublishing.com/tag/brand-equity/)
- [santa](https://daviscreativepublishing.com/tag/santa/)
- [solutions](https://daviscreativepublishing.com/tag/solutions/)
- [determination](https://daviscreativepublishing.com/tag/determination/)
- [female role models](https://daviscreativepublishing.com/tag/female-role-models/)
- [no boundaries](https://daviscreativepublishing.com/tag/no-boundaries/)
- [Oklahoma](https://daviscreativepublishing.com/tag/oklahoma/)
- [perseverance](https://daviscreativepublishing.com/tag/perseverance/)
- [pioneer](https://daviscreativepublishing.com/tag/pioneer/)
- [Ponca City](https://daviscreativepublishing.com/tag/ponca-city/)
- [strong women](https://daviscreativepublishing.com/tag/strong-women/)
- [women in business](https://daviscreativepublishing.com/tag/women-in-business/)
- [inner guidance](https://daviscreativepublishing.com/tag/inner-guidance/)
- [muse](https://daviscreativepublishing.com/tag/muse/)
- [take a break](https://daviscreativepublishing.com/tag/take-a-break/)
- [agent of change](https://daviscreativepublishing.com/tag/agent-of-change/)
- [customer service](https://daviscreativepublishing.com/tag/customer-service/)
- [Indiana](https://daviscreativepublishing.com/tag/indiana/)
- [Paris](https://daviscreativepublishing.com/tag/paris/)
- [t-shirt designs](https://daviscreativepublishing.com/tag/t-shirt-designs/)
- [upsidaisy.com](https://daviscreativepublishing.com/tag/upsidaisy-com/)
- [we can do that](https://daviscreativepublishing.com/tag/we-can-do-that/)
- [de-clutter](https://daviscreativepublishing.com/tag/de-clutter/)
- [garden](https://daviscreativepublishing.com/tag/garden/)
- [gardening](https://daviscreativepublishing.com/tag/gardening/)
- [office clearing](https://daviscreativepublishing.com/tag/office-clearing/)
- [organize](https://daviscreativepublishing.com/tag/organize/)
- [planting](https://daviscreativepublishing.com/tag/planting/)
- [seeds](https://daviscreativepublishing.com/tag/seeds/)
- [spring](https://daviscreativepublishing.com/tag/spring/)
- [work flow](https://daviscreativepublishing.com/tag/work-flow/)
- [author platform](https://daviscreativepublishing.com/tag/author-platform/)
- [dream catcher](https://daviscreativepublishing.com/tag/dream-catcher/)
- [dreamcatcher](https://daviscreativepublishing.com/tag/dreamcatcher/)
- [chocolate](https://daviscreativepublishing.com/tag/chocolate/)
- [donuts](https://daviscreativepublishing.com/tag/donuts/)
- [Easter](https://daviscreativepublishing.com/tag/easter/)
- [family](https://daviscreativepublishing.com/tag/family/)
- [generations](https://daviscreativepublishing.com/tag/generations/)
- [act as if](https://daviscreativepublishing.com/tag/act-as-if/)
- [business coach](https://daviscreativepublishing.com/tag/business-coach/)
- [expect the best](https://daviscreativepublishing.com/tag/expect-the-best/)
- [get going](https://daviscreativepublishing.com/tag/get-going/)
- [growing a business](https://daviscreativepublishing.com/tag/growing-a-business/)
- [results](https://daviscreativepublishing.com/tag/results/)
- [slow down](https://daviscreativepublishing.com/tag/slow-down/)
- [stage](https://daviscreativepublishing.com/tag/stage/)
- [trust the process](https://daviscreativepublishing.com/tag/trust-the-process/)
- [healers](https://daviscreativepublishing.com/tag/healers/)
- [helpers](https://daviscreativepublishing.com/tag/helpers/)
- [marketing](https://daviscreativepublishing.com/tag/marketing/)
- [positive ripples](https://daviscreativepublishing.com/tag/positive-ripples/)
- [professionals](https://daviscreativepublishing.com/tag/professionals/)
- [missing mojo](https://daviscreativepublishing.com/tag/missing-mojo/)
- [MOJO](https://daviscreativepublishing.com/tag/mojo/)
- [more joy](https://daviscreativepublishing.com/tag/more-joy/)
- [new perspective](https://daviscreativepublishing.com/tag/new-perspective/)
- [pocohantas](https://daviscreativepublishing.com/tag/pocohantas/)
- [taking a break](https://daviscreativepublishing.com/tag/taking-a-break/)
- [taking care of me](https://daviscreativepublishing.com/tag/taking-care-of-me/)
- [awake](https://daviscreativepublishing.com/tag/awake/)
- [bread crumbs](https://daviscreativepublishing.com/tag/bread-crumbs/)
- [hunt](https://daviscreativepublishing.com/tag/hunt/)
- [hunting](https://daviscreativepublishing.com/tag/hunting/)
- [mindful](https://daviscreativepublishing.com/tag/mindful/)
- [power](https://daviscreativepublishing.com/tag/power/)
- [signs](https://daviscreativepublishing.com/tag/signs/)
- [trust](https://daviscreativepublishing.com/tag/trust/)
- [trusting](https://daviscreativepublishing.com/tag/trusting/)
- [firecracker](https://daviscreativepublishing.com/tag/firecracker/)
- [life lessons](https://daviscreativepublishing.com/tag/life-lessons/)
- [author consultants](https://daviscreativepublishing.com/tag/author-consultants/)
- [publish](https://daviscreativepublishing.com/tag/publish/)
- [to-do](https://daviscreativepublishing.com/tag/to-do/)
- [attract clients](https://daviscreativepublishing.com/tag/attract-clients/)
- [look good](https://daviscreativepublishing.com/tag/look-good/)
- [stuck](https://daviscreativepublishing.com/tag/stuck/)
- [storytelling](https://daviscreativepublishing.com/tag/storytelling/)
- [dream box](https://daviscreativepublishing.com/tag/dream-box/)
- [vision](https://daviscreativepublishing.com/tag/vision/)
- [vision board](https://daviscreativepublishing.com/tag/vision-board/)
- [know like trust](https://daviscreativepublishing.com/tag/know-like-trust/)
- [menu of services](https://daviscreativepublishing.com/tag/menu-of-services/)
- [let it be](https://daviscreativepublishing.com/tag/let-it-be/)
- [crazy](https://daviscreativepublishing.com/tag/crazy/)
- [expect a miracle](https://daviscreativepublishing.com/tag/expect-a-miracle/)
- [lend a hand](https://daviscreativepublishing.com/tag/lend-a-hand/)
- [reach out](https://daviscreativepublishing.com/tag/reach-out/)
- [turn it around](https://daviscreativepublishing.com/tag/turn-it-around/)
- [publishing consultant](https://daviscreativepublishing.com/tag/publishing-consultant/)
- [edit](https://daviscreativepublishing.com/tag/edit/)
- [excellence](https://daviscreativepublishing.com/tag/excellence/)
- [let your voice be heard](https://daviscreativepublishing.com/tag/let-your-voice-be-heard/)
- [tell your story](https://daviscreativepublishing.com/tag/tell-your-story/)
- [Welcome Home](https://daviscreativepublishing.com/tag/welcome-home/)
- [life coaching](https://daviscreativepublishing.com/tag/life-coaching/)
- [therapists](https://daviscreativepublishing.com/tag/therapists/)
- [brand message](https://daviscreativepublishing.com/tag/brand-message/)
- [extra touch](https://daviscreativepublishing.com/tag/extra-touch/)
- [unique](https://daviscreativepublishing.com/tag/unique/)
- [band](https://daviscreativepublishing.com/tag/band/)
- [compassion](https://daviscreativepublishing.com/tag/compassion/)