10 Ways to BE Your Brand
The first question I typically ask a new client is, “What are you REALLY selling?” Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our brand experience — how great it makes a consumer feel to be associated with our product or service. How can you develop your Brand Essence? . . . 10 Ways to […]
10 Ways to BE Your Brand Read More »