Yesterday, I quit.

YESTERDAY, I QUIT . . . I quit thinking small. I quit thinking I need to do it all myself. I quit discounting my talent

Lukewarm vs. Pretty Cool.

Certain things are not meant to be lukewarm. Showers. Hot Chocolate. Eggs. Gravy. Relationships. . . . and why not “dougwarm” or “anniewarm”? Research shows

10 Ways to BE Your Brand

The first question I typically ask a new client is, “What are you REALLY selling?”   Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our

Targeting Your Brand Reach

A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined

HUMMING IN COLOR

“Painting” said Pooh, “is like humming in color” Handing someone a generic business card or marketing piece tells them your company is . . .

DESIGN FOR BUSINESS

What’s YOUR Type? Does this font make me “look big”? Ever since Typography Class in college (yes, we spent an entire year analyzing and “designing”

COLOR COMMENTARY

UPGRADING YOUR LOGO THROUGH THE USE OF COLOR AND ONE SIMPLE, MEMORABLE ICON . . . Following the lead of Apple, Gucci, Nike, et al,

DESIGN FOR BUSINESS

Your Logo is Your Signature. Your brand is not your logo. Your logo is not your brand . . . yet a well designed logo is