brand design

Lukewarm vs. Pretty Cool.

Certain things are not meant to be lukewarm. Showers. Hot Chocolate. Eggs. Gravy. Relationships. . . . and why not “dougwarm” or “anniewarm”? Research shows the word “lukewarm” popped up around the 14th century as meaning “slightly warm”.  “Luke” is derived from “lew” or “lewk” or “leuk”, in Middle English, which meant “tepid” (slightly warm). This

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