The one question we get asked the most is: “How do I sell more books?” The tricky part is that you need to ask this question before your book ever gets published. Building your Author Brand Platform is one of the most crucial steps in developing your non-fiction book, yet it usually gets skipped by most authors. In their eagerness to “get published” an author will fast-forward through editing, hire a book designer, and upload their book for publishing before they ever think about selling.