A-B-C… 1-2-3… Is it You and Me… OR? Which Publishing Path Is Right for You?  One of the biggest misconceptions in the publishing industry is that there are only two choices: Traditional publishing (with an agent) or self-publishing (figure it out yourself). In reality, there is a third option—one that gives authors greater ownership, higher […]

Your Book Is a Business Asset: The Book Momentum Effect When most people think about writing a book, they think about becoming an author. I encourage them to think bigger. Imagine your published book in your hands. You can feel the texture of the cover and smell the aroma of ink on paper. Now what? […]

Why a Book Builds Trust Faster Than Almost Anything Else Trust. It’s the foundation of every business relationship. Before someone hires you, refers you, invites you to speak, or invests in your services, they need to trust you. The challenge is that trust takes time. Or does it? Over the past 20+ years of helping […]

The Real ROI of Writing a Book Isn’t What Most People Think Are you ready to write that book you’ve been thinking about? Maybe you’ve outlined a few chapters. Maybe you’ve started and stopped three times. Maybe there’s a file on your computer labeled “Book Ideas” that’s been sitting there for months—or years. If so, […]

DIFY: How to Row, Row, Row Your Boat — With a LOTTA Help   You love what you do and your work makes a world of difference in the lives of those you reach.  Perhaps it’s your journal that calls you to write down your thoughts and feelings.   Or maybe those 10 years of blogs […]

DIWY: How to Row, Row, Row Your Boat — With a Little Help   That book you started seven years ago has quite a bit of your knowledge, experience, and expertise — Your Brain Trust — just sitting out there waiting for you to decide what to do with it. You’ve been thinking about hiring […]

DIY: How to Row, Row, Row Your Own Boat   I hear you are ready to write that book you’ve been thinking about! Maybe it has been sitting in your heart, your notes app, your Google Drive, or your “someday” file for longer than you want to admit. You recognize that having a book as […]

Can Your Words Be Trusted? AI, Authorship, and the Rise of Human Intelligence We are living in a time where writing a book has never been easier. Ideas can be generated in seconds. Outlines appear instantly. Entire chapters can be drafted with a single prompt. And yet…  TRUST has never been more fragile. Because beneath […]

What makes your BUYER pick YOU? If your value and credibility aren’t clear… you’re being compared. And when you’re compared? Price becomes the deciding factor. That’s the penalty for sameness. My friend and colleague, Paul Reilly, says it best: “You may be outstanding. But the real challenge is to stand out.”  And yet… Whether you’re […]

Plant the Right Seed: A Smarter Way to Begin Your Publishing Journey Not every seed is meant to grow into something fruitful. Some seeds grow wild. Some never take root. And some—when planted in the right environment—grow into something far greater than expected. That’s exactly how we see publishing. So many people believe they need […]