CREATING GLOBAL CONNECTIONS As we usher in a month of winter celebrations, it gives us the opportunity to BELIEVE in that which makes us feel at peace with ourselves and with others. We surround ourselves with family and friends, building deeper connections as we “commune” and expand our community. When we make time to focus […]
Mindful Marketing: SERVE Offer a product or service that “serves” your consumer. Do your research Find your niche Fill a void Offer relief The DOVE Campaign for Real Beauty was inspired by a major global study, “The Real Truth About Beauty: A Global Report”. The study validated the hypothesis that the definition of beauty had become
Serving Up a Campaign that Cares Read More »