Cathy Davis

Graphic File Formats

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JPG? PDF? PNG? AI? Is this a foreign language? No, not really. But, it IS important to know when you need which graphic file format, and why not all formats will work best for every purpose. We develop many new logos for our clients and their products, and upon completion, we always provide our clients a […]

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Is DPI “dippy”?

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DPI stands for DOTS PER INCH found with a magnifier on a photograph. The more dots per inch you have in a photo, the higher the quality. Quite often, we request a photograph (head shot) of our clients to incorporate into marketing materials. Invariably, they ask us to “copy it off of our website”. QUICK

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