Cathy Davis

Serving Up a Campaign that Cares

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Mindful Marketing: SERVE Offer a product or service that “serves” your consumer. Do your research Find your niche Fill a void Offer relief The DOVE Campaign for Real Beauty was inspired by a major global study, “The Real Truth About Beauty: A Global Report”. The study validated the hypothesis that the definition of beauty had become […]

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What’s YOUR 3-Legged Stool?

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Building a Strong Brand Foundation Building your brand begins with three C’s. Each are dependent upon the other, and each grow exponentially as you develop the others. Fail at one, and the other two “wobble”. CREDIBILITY is built upon client trust in you, your product and your promises. CONSISTENCY in what you offer defines your BRAND. Consumers

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