UPGRADING YOUR LOGO THROUGH THE USE OF COLOR AND ONE SIMPLE, MEMORABLE ICON . . .
Following the lead of Apple, Gucci, Nike, et al, Kate Spade added one simple iconic “spade” shape to update her logo.
BEFORE:
Quite often, when a national brand’s primary logo is in black and white, they reserve the option to show that same logo in whatever color-of-the-moment suits a particular campaign.
DURING:
RED is the most popular and most versatile color in the spectrum, evoking emotions that range from compassionate, sweet and fragile (pale pink) to rich, elegant, mature and cultivated (burgundy), to dramatic, adventurous and passionate (bright red) as seen in their logo-debut ads.
AFTER:
Finding ways to expand your brand throughout every consumer touch-point serves to reinforce brand recognition and establish brand loyalty.
