Does My Self-Publishing Company Need a Logo?
YES . . . if you want to:
- Position yourself as an expert in your field
- Create a distinct identity and market position
- Project a professional, innovative image
- Develop greater visibility for your business
- Distinguish yourself from your competition
- Attract, retain and solidify your customer base
Publishing Company logos can be very simple, as in:
Or even a more complex visual image, as in:
A strong Visual Brand starts with a well-designed logo, and is far more than just good marketing or great graphic design. Part Marketing, part Design, part Psychology — your Visual Brand is all about the importance of having a consistent visual message that evokes a positive customer response.