Davis Creative Publishing

Hidden Messages in Logos

WendysWe drive by them all the time.

Rising 20 feet in the air, the Wendy’s fast-food signage has been around since the chain was founded in 1969. But have you ever noticed the “homage to MOM”?

In an attempt to endear the public to the Wendy’s brand, the word, “MOM” has been incorporated into the illustration above the name.

Better seen here, all in one-color at the neck of little Wendy, “MOM” set a subliminal tone for “at home” and “comfort food”.Mom

What does your logo say about you and your company?

NOTE: Latest conversation regarding the Wendy’s “MOM” image . . . not intentional?

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