believable brand

Finding My INNER-G

My weekly blog post is due. I need an idea . . . an inspiration of some sort. I’ve hit a metaphorical roadblock. Sometimes I just need some inner guidance – some INNER-G. When you work for yourself and you love what you do, your business “day” can easily turn into nights and weekends as […]

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10 Ways to BE Your Brand

The first question I typically ask a new client is, “What are you REALLY selling?”   Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our brand experience — how great it makes a consumer feel to be associated with our product or service. How can you develop your Brand Essence? . . . 10 Ways to

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