Fireworks Get Noticed
My mother’s birthday was July 4th. And, YES, she was one heck of a FIRECRACKER. She LOVED being the focus of attention, and knew how
Fuzzy Brands Breed BANAL Benefits
ba·nal bəˈnäl,bəˈnal/ adjective D: So lacking in originality as to be obvious and boring. I learned the word BANAL from my mother. She LOVED crossword
10 Ways to BE Your Brand
The first question I typically ask a new client is, “What are you REALLY selling?” Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our
10 Ways Santa Builds Brand Equity
Santa’s back in town! I saw it for myself — several sightings on the retail front. We can learn a lot from Santa when it
Targeting Your Brand Reach
A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined
HUMMING IN COLOR
“Painting” said Pooh, “is like humming in color” Handing someone a generic business card or marketing piece tells them your company is . . .
BRAND STRATEGY
Making Your Brand “FEEL” Good. SO . . . How DOES your brand make your customer feel? Brands have an emotional appeal. Consciously, or sub-consciously,
IN THE NEWS
How to Design a Brand TOM ASAKER | Author, speaker and provocateur | 2/16/12 I was recently turned on to the legendary designer Dieter Rams,
The Psychology of Color: LOGOS
LOGOS & COLOR As Leatrice Eiseman executive director of the Pantone Color Institute, explains in her book Color Messages and Meanings, “While it is a
STAMP OF APPROVAL
Brand. Identity. Imprint. Stamp. When we get an envelope in the mail with a fancy stamp, our curiosity often prompts us to open that envelope
