Yesterday, I quit.

YESTERDAY, I QUIT . . . I quit thinking small. I quit thinking I need to do it all myself. I quit discounting my talent

Fireworks Get Noticed

My mother’s birthday was July 4th. And, YES, she was one heck of a FIRECRACKER. She LOVED being the focus of attention, and knew how

10 Ways to BE Your Brand

The first question I typically ask a new client is, “What are you REALLY selling?”   Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our

Targeting Your Brand Reach

A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined

HUMMING IN COLOR

“Painting” said Pooh, “is like humming in color” Handing someone a generic business card or marketing piece tells them your company is . . .

LOGO Innovation vs. Renovation?

When is it time to update a logo? John Deere has updated their logo 8 times in over 120 years. Why? Company Expansion Target New

DESIGN FOR BUSINESS

What’s YOUR Type? Does this font make me “look big”? Ever since Typography Class in college (yes, we spent an entire year analyzing and “designing”

What COLOR are you?

Pantone and UNICEF Own Your Own Color & Help Save a Child’s Life. What color will YOU choose? I chose “D43641” and named it “Firecracker

Too Many Cooks in the Kitchen

Too Many Cooks in the Kitchen . . . CAN “Spoil the Pot” and Spoil Your Brand Impact Small business owners — especially solo-preneurs — tend

The Psychology of Color: LOGOS

LOGOS & COLOR As Leatrice Eiseman executive director of the Pantone Color Institute, explains in her book Color Messages and Meanings, “While it is a