Bring Out Your B.R.A.V.E. There’s a voice inside many of us that whispers doubt. You know the one. It says things like: Who do you think you are? Someone else has already said this better. What if people judge you? In the personal development world, that voice is often called the Itty Bitty “Shifty” Committee. And when […]

Your Words, Your Copyright: Know Your Rights Avoid One of the Most Expensive Mistakes a Business Owner Can Make Publishing in the United States is an unregulated industry, which can cause significant confusion if you want to publish your book.  AUTHOR BE AWARE: Hybrid Publishing What it is (at its core): A shared-investment model where […]

Build Your Book as a Business A.S.S.E.T. Too many business owners write books hoping they’ll eventually lead to credibility, clients, or opportunities. Strategic authors do it differently. When they work with us, authors don’t start with pages—they start with purpose. We help them clarify who the book is for, what role it plays in their […]

Finding a Traditional Publisher vs. Establishing Yourself as an Author-As-Publisher: What No One Explains Clearly Traditional publishing sounds glamorous until you read the fine print. Here’s what most people find out the hard way: You need a Book Agent to represent you You may wait years to publish You’ll likely do most of the marketing […]

How Do I Get My Money Back if I Pay to Publish My Own Book? One of the questions we hear most often is, “How many books do I need to sell to earn back the investment I’ve made in publishing my book?” After more than two decades in publishing, I’ve learned this: the most […]

Sponsor Your Own Collaborative Anthology and Watch Your Business Grow Strategic leaders use publishing to build momentum, deepen relationships, and expand influence—while they’re growing. That’s exactly why sponsoring a collaborative anthology can be such a powerful move. With our Chart Your PathSM Collaborative Anthology Program, Sponsors don’t just publish a book. They lead an experience. As […]

You Don’t Need a Publisher — You Need a Publishing Strategy   This might sound surprising coming from someone who’s been in publishing for decades, but here it is: Most people don’t need a publisher. They need a publishing strategy. Renee was referred to us by one of our long-time clients. Renee had written a children’s […]

It Ain’t Easy Being SHORT … and you must remember to Breathe (A reprised blog from March 2025)   My annual eye exam was last week, and as Alex, the 6’6” technician, introduced himself, he motioned toward the back of a door laden with coat hooks so I could hang my bag. With several patients […]

Why “Cheap” Can Cost You More   I bought the cheap chips. Trying to save a little time and a few dollars, I stopped at a nearby store on my way to a friend’s cookout. My favorite brand was out of stock, so I grabbed the store brand — cheaper, available, and “good enough.” Spoiler […]