Cathy Davis

IN THE NEWS

 Yellow Pages Logo Gets Current Yellow Pages Logo Gets a Makeover By LuAnn LaSalle   |   March, 2011   |   Canada  The fingers are still doing the walking for the Yellow Pages, but they’ve had a makeover as the company looks for increased digital growth with more web-based services. Now known as Yellow Media Inc. […]

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BRAND CURRENCY

HOW CURRENT IS YOUR BRAND? Staying Current. Going with the Current. Current Events. Current Status. If you’ve been following this blog, you may recall the discussion regarding the 3 C’s of Branding: Credibility Connections Consistency I’m now adding a 4th “C”: CURRENCY. Not necessarily in the traditional sense of CASH — but rather in the sense

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