Cathy Davis

Build Your Book as a Business A.S.S.E.T. Too many business owners write books hoping they’ll eventually lead to credibility, clients, or opportunities. Strategic authors do it differently. When they work with us, authors don’t start with pages—they start with purpose. We help them clarify who the book is for, what role it plays in their […]

Finding a Traditional Publisher vs. Establishing Yourself as an Author-As-Publisher: What No One Explains Clearly Traditional publishing sounds glamorous until you read the fine print. Here’s what most people find out the hard way: You need a Book Agent to represent you You may wait years to publish You’ll likely do most of the marketing