Cathy Davis

Your Book Is a Business Asset: The Book Momentum Effect When most people think about writing a book, they think about becoming an author. I encourage them to think bigger. Imagine your published book in your hands. You can feel the texture of the cover and smell the aroma of ink on paper. Now what? […]

Why a Book Builds Trust Faster Than Almost Anything Else Trust. It’s the foundation of every business relationship. Before someone hires you, refers you, invites you to speak, or invests in your services, they need to trust you. The challenge is that trust takes time. Or does it? Over the past 20+ years of helping