I spent most of the 1970s in either high school or college. My taste in music ran the gamut from Moody Blues and Queen to Kenny Rogers, Carol King, and Jim Croce. Pretty much the story-tellers of music in the ‘70s. I was not all that surprised when, as I awoke this morning, this song […]

Prior to starting Davis Creative in January of 2004, I worked in corporate financial marketing for over a decade. There is not much I miss from that world . . . especially not the PUFFINS. If you have worked in corporate America, you know what I am referring to. Corporate PUFFINS have similar characteristics as […]

In 2018, Bowker (the US registrar for all ISBN numbers) assigned a record-breaking 1,009,188 ISBNs to independent and self-published books. This number does not even include the books which are published by traditional publishing houses, NOR does it include the ISBNs assigned by Amazon/KDP (formerly CreateSpace). Look Good. Get Noticed. Stand Out in a Crowd. […]

Writing a non-fiction book does not mean people will automatically buy it. WRITING your book is NOT the first place to start the publishing process. You can’t just “build it and they will come”. . . that only happens in the movies. Before you even pick up a pencil or open a WORD doc to […]

Our seven-year-old grandson likes to use the word EPIC, as in, “That birthday party was EPIC”! Why settle for an ordinary party when it can be EPIC?! So, it got me wondering . . . just what exactly does EPIC mean from the perspective of a seven-year-old? Historically, an epic has been seen as a […]

I vividly remember sitting in the back seat of my grandmother’s baby-blue Studebaker as she made a U-turn in the middle of a highway to avoid the smoke and find another safe, clear path to our destination.   Growing up in Oklahoma, it was a common sight to see signs like the one above on […]

I know what it’s like to be pulled down by the lack of sunshine, and her statement stayed with me. After a week of pondering, it occurred to me  . . . “H.O.P.E.” is the acronym for . . . “Honoring Our Personal Empowerment” When looked at from a place of empowerment, H.O.P.E. becomes a […]

Some believe the word ‘concierge’ evolves from the French ‘comte des cierges’, which means ‘the keeper of the candles’, which was essentially the main duty of a concierge during the Middle Ages. Need to shed some light on the path to the stables? Summon your concierge for those back-up candles! Fast-forward about 500-plus years, and […]

As a life-long Midwesterner, one would think I’d be used to the never-ending cold, grey, winter days. NOPE. This winter has been one for the record-books, as even the local weather announcers are lamenting the record-number of grey days since January 1 . . . reporting there have been less than 5 days of partial […]

You are not just writing a book, you are growing your business! . . .  and YES, you get to hear me say it again . . . “It’s not about how well your book sells . . . It’s ALL about how well your book sells YOU!” The potential reader who picks up your […]