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BRAND CURRENCY

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HOW CURRENT IS YOUR BRAND? Staying Current. Going with the Current. Current Events. Current Status. If you’ve been following this blog, you may recall the discussion regarding the 3 C’s of Branding: Credibility Connections Consistency I’m now adding a 4th “C”: CURRENCY. Not necessarily in the traditional sense of CASH — but rather in the sense […]

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IN THE NEWS

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4 Ways to Block Brand Competition By Gabrielle M. Blue   |    Feb 28, 2011 Is your company’s brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking out the competition? It takes a lot more than a good product to ensure customer loyalty

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