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IN THE NEWS

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The New Rules of Branding Your Business Online By Inc. Staff, Jan 12, 2011 Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It’s no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new […]

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SHECONOMY

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Woman Power: The Rise of the Sheconomy By BELINDA LUSCOMBE Published: Monday, November 22, 2010 Everyone knows, or has long suspected, that the purse strings are held by women. It’s oft repeated that they make 85% of the buying decisions or are the chief purchasing officers of their households. The difference today – one that has

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