Davis Creative Publishing

Color Commentary

The Dichotomy of Contrast

Pantone’s Spring 2012 Color Forecast

Graphic design color trends quite often follow fashion, and the color specialists at Pantone have presented an interesting palette for Spring 2012 . . . bright neons paired with pastels.

  • This dichotomy of contrast shows that you can pair vibrant jewel tones with softer “butter-mint candy” hues for an attention-grabbing marketing statement.
  • For a high-volume “SHOUT”, pair two or more neons for a more youthful, trendy presentation of your marketing palette.
  • For a more sophisticated, refined “whisper”, pair two or more of the softer tones to give personality to your brand.
Remember  . . . whichever color palette combination you choose, it needs to represent the essence of your business and all that you stand for. Financial Advisors probably won’t want to go for the neon palette unless they only want to attract skate-boarding rock stars.

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