Almost 15 years.
A lot has changed in our world of branding, designing and publishing since we started Davis Creative. We’ve made a lot of pivots, and we still LOVE what we do,
Years ago, way before I started working for myself, I heard Les Brown on PBS talking about the “pivot” as he shared the metaphor of how each of us is the pilot of our own airplane (life). If we are flying from NY to LA, it may appear to be a direct, non-stop flight, but the pilot is constantly in “pivot mode” — adjusting speed, altitude and direction as they navigate around storms, mountains, or other planes. As Les pointed out, as the pilot of our own life, one must learn to pivot if we want to survive and thrive.
Almost 15 years of pivoting.
In January of 2004, we primarily designed logos and printed materials (business cards, brochures, annual reports, sales sheets, packaging, etc.). Jack used to call it “bird cage lining.” Over the years, as technology entered the picture, we pivoted to meet the demand for images and messaging which supported brands in the digital age. We also entered the publishing arena, which now accounts for 90% of our workflow.
In January of 2004, we primarily designed logos and printed materials (business cards, brochures, annual reports, sales sheets, packaging, etc.). Jack used to call it “bird cage lining.” Over the years, as technology entered the picture, we pivoted to meet the demand for images and messaging which supported brands in the digital age. We also entered the publishing arena, which now accounts for 90% of our workflow.
So, when a client asked me recently, “Do you still do logos?”, it caused me to pause a bit. Of course, my answer was, “YES!”, but I also realized that because we have been mostly talking about the publishing side of our business, that there may be other people out there who may be thinking the same thing.
So, in case you need a refresher on just exactly what it is that we do . . .