Yesterday, I quit.

YESTERDAY, I QUIT . . . I quit thinking small. I quit thinking I need to do it all myself. I quit discounting my talent

Fireworks Get Noticed

My mother’s birthday was July 4th. And, YES, she was one heck of a FIRECRACKER. She LOVED being the focus of attention, and knew how

Finding My INNER-G

My weekly blog post is due. I need an idea . . . an inspiration of some sort. I’ve hit a metaphorical roadblock. Sometimes I

Fuzzy Brands Breed BANAL Benefits

ba·nal bəˈnäl,bəˈnal/ adjective D: So lacking in originality as to be obvious and boring. I learned the word BANAL from my mother.  She LOVED crossword

10 Ways to BE Your Brand

The first question I typically ask a new client is, “What are you REALLY selling?”   Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our

Targeting Your Brand Reach

A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined

HUMMING IN COLOR

“Painting” said Pooh, “is like humming in color” Handing someone a generic business card or marketing piece tells them your company is . . .

BRAND STRATEGY

Making Your Brand “FEEL” Good. SO . . . How DOES your brand make your customer feel? Brands have an emotional appeal. Consciously, or sub-consciously,

IN THE NEWS

How to Design a Brand TOM ASAKER  |  Author, speaker and provocateur  |  2/16/12 I was recently turned on to the legendary designer Dieter Rams,

Too Many Cooks in the Kitchen

Too Many Cooks in the Kitchen . . . CAN “Spoil the Pot” and Spoil Your Brand Impact Small business owners — especially solo-preneurs — tend