IN THE NEWS

As seen in the . . . Secret of Self-Publishing: SUCCESS By JEFFREY A. TRACHTENBERG    |    October 31, 2011  Self-publishing these days is increasingly

“Who are you . . .?”

In the 1990’s, we had “IDENTITY”. In the 21st century, the word “Brand” has become the buzz-word – the “catch-all” phrase – for marketing one’s

STAMP OF APPROVAL

Brand. Identity. Imprint. Stamp. When we get an envelope in the mail with a fancy stamp, our curiosity often prompts us to open that envelope

BRAND CURRENCY

HOW CURRENT IS YOUR BRAND? Staying Current. Going with the Current. Current Events. Current Status. If you’ve been following this blog, you may recall the discussion

The 5 “P’s” of What Matters

Paying Attention to What Matters: Over the years, the businesses that SURVIVE downturns in the economy, and THRIVE when other companies are merely surviving, are those