brand positioning

HUMMING IN COLOR

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“Painting” said Pooh, “is like humming in color” Handing someone a generic business card or marketing piece tells them your company is . . . well,  generic.  Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you […]

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BRAND STRATEGY

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Making Your Brand “FEEL” Good. SO . . . How DOES your brand make your customer feel? Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for

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