brand relief

BRAND STRATEGY

Making Your Brand “FEEL” Good. SO . . . How DOES your brand make your customer feel? Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for […]

BRAND STRATEGY Read More »

IN THE NEWS

How to Design a Brand TOM ASAKER  |  Author, speaker and provocateur  |  2/16/12 I was recently turned on to the legendary designer Dieter Rams, whose comments below were made three decades ago during a speech to the supervisory board of Braun: “Good designers must always be avant-gardists, always one step ahead of the times.

IN THE NEWS Read More »

Scroll to Top