Creating Your Dreamcatcher Platform
The number one question I get from non-fiction authors is, “How do I sell more books?” It’s not about how well you sell your book,
Fuzzy Brands Breed BANAL Benefits
ba·nal bəˈnäl,bəˈnal/ adjective D: So lacking in originality as to be obvious and boring. I learned the word BANAL from my mother. She LOVED crossword
10 Ways to BE Your Brand
The first question I typically ask a new client is, “What are you REALLY selling?” Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our
10 Ways Santa Builds Brand Equity
Santa’s back in town! I saw it for myself — several sightings on the retail front. We can learn a lot from Santa when it
Turkey Business
My grandmother was one-quarter Cherokee, and was not-all-that-impressed by the loose translation of our Cherokee family name: “Running Turkey”. She always considered turkeys “not-so-smart” and
Golden Threads of Light
I talk to my clients quite a bit about finding the “Golden Threads” when it comes to their branding and how to create a connection
Targeting Your Brand Reach
A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined
DESIGN FOR BUSINESS
What’s YOUR Type? Does this font make me “look big”? Ever since Typography Class in college (yes, we spent an entire year analyzing and “designing”
DESIGN FOR BUSINESS
Your Logo is Your Signature. Your brand is not your logo. Your logo is not your brand . . . yet a well designed logo is
BRAND STRATEGY
Making Your Brand “FEEL” Good. SO . . . How DOES your brand make your customer feel? Brands have an emotional appeal. Consciously, or sub-consciously,
