IN THE NEWS

How to Design a Brand TOM ASAKER  |  Author, speaker and provocateur  |  2/16/12 I was recently turned on to the legendary designer Dieter Rams,

IN THE NEWS

As seen in the . . . Secret of Self-Publishing: SUCCESS By JEFFREY A. TRACHTENBERG    |    October 31, 2011  Self-publishing these days is increasingly

The Psychology of Color: LOGOS

LOGOS & COLOR As Leatrice Eiseman executive director of the Pantone Color Institute, explains in her book Color Messages and Meanings, “While it is a

“Who are you . . .?”

In the 1990’s, we had “IDENTITY”. In the 21st century, the word “Brand” has become the buzz-word – the “catch-all” phrase – for marketing one’s

STAMP OF APPROVAL

Brand. Identity. Imprint. Stamp. When we get an envelope in the mail with a fancy stamp, our curiosity often prompts us to open that envelope

What’s YOUR 3-Legged Stool?

Building a Strong Brand Foundation Building your brand begins with three C’s. Each are dependent upon the other, and each grow exponentially as you develop the

The 5 “W’s” of Branding

The 5 “W”s of BRAND (and one “H”) Your BRAND sets you apart from your competition. WHO: Who is your customer? Who do you WANT

Brand Promises.

Everyone is talking about BRAND. Just exactly what DOES that mean?! Your BRAND is your promise, your handshake, your reputation, your “method of operation”. Your