Davis Creative Publishing

The 5 “W’s” of Branding

The 5 “W”s of BRAND (and one “H”)

Your BRAND sets you apart from your competition.

  • WHO: Who is your customer? Who do you WANT your customer to be?
  • WHAT: What are you REALLY selling? What need are you fulfilling?
  • WHEN: When can your customers reach you? When can you reach your customers?
  • WHERE: Where do your customers find you? Internet? Storefront? Where do you find your customers?
  • WHY: Why do your customers want to do business with you? Why did your start your business?
  • HOW: How often do you and your customers interact? How do you set your business apart from/ahead of your competition?

How do your clients describe you and your business? 

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