Cathy Davis

What’s YOUR 3-Legged Stool?

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Building a Strong Brand Foundation Building your brand begins with three C’s. Each are dependent upon the other, and each grow exponentially as you develop the others. Fail at one, and the other two “wobble”. CREDIBILITY is built upon client trust in you, your product and your promises. CONSISTENCY in what you offer defines your BRAND. Consumers […]

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The 5 “P’s” of What Matters

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Paying Attention to What Matters: Over the years, the businesses that SURVIVE downturns in the economy, and THRIVE when other companies are merely surviving, are those that pay attention to WHAT MATTERS. What does your business pay attention to?  PEOPLE: Do you listen to your employees? Do you listen to your customers? Are you a family-friendly

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