The Psychology of Color: LOGOS
LOGOS & COLOR As Leatrice Eiseman executive director of the Pantone Color Institute, explains in her book Color Messages and Meanings, “While it is a given that a successful brand logo is a happy marriage of shapes, symbols and colors, it is truly the colors that evoke the emotional message.” Many leading brands are so […]
“Who are you . . .?”
In the 1990’s, we had “IDENTITY”. In the 21st century, the word “Brand” has become the buzz-word – the “catch-all” phrase – for marketing one’s business. At it’s core, it begs the answer to the question, “Who are you and why are you here”? Brand Experts can be found on just about every corner of […]
STAMP OF APPROVAL
Brand. Identity. Imprint. Stamp. When we get an envelope in the mail with a fancy stamp, our curiosity often prompts us to open that envelope first. When we want to attract new business, we are really asking for a “Stamp of Approval” from our new customer. Our “brand” is our business identity . . . […]
Are you an EntrepreNEWer?
Are You an EntrepreNEWer? Do you LOVE what you do? Do you see the “cup” as half-FULL? Do you look for NEW ways of doing things? Do you LEAD, rather than follow the pack? Do you DREAM up new ideas? In a timeless article in Entrepreneur Magazine, they highlight 5 characteristics of a successful entrepreneur, […]
IN THE NEWS
After the “One-Hit-Wonder” . . . They hit it big. Really big. But then what? By Jeff May | June 13, 2011 | USA Pet rocks. The Rubik’s Cube. Cabbage Patch Kids. The marketplace, like the Billboard charts, is full of one-hit wonders – products that come out of nowhere, capture […]
IN THE NEWS
Yellow Pages Logo Gets Current Yellow Pages Logo Gets a Makeover By LuAnn LaSalle | March, 2011 | Canada The fingers are still doing the walking for the Yellow Pages, but they’ve had a makeover as the company looks for increased digital growth with more web-based services. Now known as Yellow Media Inc. […]
BRAND CURRENCY
HOW CURRENT IS YOUR BRAND? Staying Current. Going with the Current. Current Events. Current Status. If you’ve been following this blog, you may recall the discussion regarding the 3 C’s of Branding: Credibility Connections Consistency I’m now adding a 4th “C”: CURRENCY. Not necessarily in the traditional sense of CASH — but rather in the sense […]
IN THE NEWS
4 Ways to Block Brand Competition By Gabrielle M. Blue | Feb 28, 2011 Is your company’s brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking out the competition? It takes a lot more than a good product to ensure customer loyalty […]
Stand Up. Stand Out. Get Noticed.
Be Memorable. As consumers, we tend to be visually-oriented. We seek out our favorite grocery store brands by the label on the container. Whether it is Dr. Pepper or Mr. Pibb, we search for our favorite label. The same is true for wanting to do business with our “favorites”. The trick for business owners is […]
Like Us On Facebook
It's not about how well your book sells...
it's all about how well your book sells YOU!©
Call 888-598-0886
