TYPOGRAPHY
When Typography Meets a Needle, a Thread and a Book July 12, 2012 | designtaxi.com I have a life-long love of typography, books and fiber art, so when I ran across this story that combines ALL THREE into this one-of-a-kind handmade book, I was quite excited! Poland-based artist Iwona Przybyla threaded string […]
DESIGN FOR PUBLISHING — E-Books
Typography is Limited when it Comes to E-books We always recommend that our authors make their books available in both “print” and “e-book” formats, and we offer .mobi conversions from InDesign, WORD or PDF files. Our decision to only offer the .mobi format is based upon research showing that there are more i-Pad and Kindle […]
DESIGN FOR BUSINESS – APPs
APP: “LogosQuiz” By Atico Mobile S.L. To test your recognition of global brands, check out the new LogosQuiz APP (FREE) on iTunes. This quiz game keeps you guessing the names of hundreds of well-known logos from companies around the world. Clues help you successfully complete the game. More info . . .
DESIGN FOR BUSINESS
What’s YOUR Type? Does this font make me “look big”? Ever since Typography Class in college (yes, we spent an entire year analyzing and “designing” new fonts), the language of fonts and their subliminal messaging continues to fascinate me. Choosing the right fonts — whether for your logo, your annual report or your next book […]
DESIGN FOR BUSINESS
Your Logo is Your Signature. Your brand is not your logo. Your logo is not your brand . . . yet a well designed logo is a fundamental component of a successful brand identity — the signature of your business. Every now-and-then I hear, “I don’t need a logo, I use my signature”. But THAT IS […]
BRAND STRATEGY
Making Your Brand “FEEL” Good. SO . . . How DOES your brand make your customer feel? Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for […]
DESIGN FOR PUBLISHING
Here’s How You Should Look at the Taleist Self-Pub Survey May 24th, 2012 | Nate Hoffelder “Authors who get help (paid or unpaid) with story editing, copy editing, proofreading, and cover design make 34% more than the average.” Taleist released the results of a survey of self-pub authors today. If you haven’t seen it […]
Color Commentary
The Dichotomy of Contrast Pantone’s Spring 2012 Color Forecast Graphic design color trends quite often follow fashion, and the color specialists at Pantone have presented an interesting palette for Spring 2012 . . . bright neons paired with pastels. This dichotomy of contrast shows that you can pair vibrant jewel tones with softer “butter-mint candy” […]
IN THE NEWS
DESIGN THINKING . . . What is That? BY MARK DZIERSK The methodology commonly referred to as “Design Thinking” is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results. Although Design is most often used to describe an object or end result, Design in its most effective form […]
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COLOR COMMENTARY
UPGRADING YOUR LOGO THROUGH THE USE OF COLOR AND ONE SIMPLE, MEMORABLE ICON . . . Following the lead of Apple, Gucci, Nike, et al, Kate Spade added one simple iconic “spade” shape to update her logo. BEFORE: Quite often, when a national brand’s primary logo is in black and white, they reserve the option […]