Targeting Your Brand Reach
A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined as local, regional, national or global. Watching how global brands transcend their own iconic brands to target core audiences can help you learn to expand your own brand. Take Nike’s […]
Finding Your Way in a Wild New World – Book Discussion
Join us for a life-changing book discussion, based upon Martha Beck’s “Finding Your Way in a Wild New World — Reclaim Your True Nature to Create the Life You Want”. I first read this book in January of 2012, and amazing things have happened since incorporating these concepts into my life. I continue to listen […]
Hidden Messages in Logos
We drive by them all the time. Rising 20 feet in the air, the Wendy’s fast-food signage has been around since the chain was founded in 1969. But have you ever noticed the “homage to MOM”? In an attempt to endear the public to the Wendy’s brand, the word, “MOM” has been incorporated into the […]
VSPs: Vanity- or Subsidy-Publishers
In this new era of digital and print-on-demand publishing, just about everyone can claim to be a publisher. Although there are a few honest Vanity or Subsidy Publishers (VSPs) that fulfill contractual promises, there are also many that engage in a wide range of unethical or fraudulent practices. AUTHOR BEWARE. Misrepresentation. Although “Publishing” may be […]
HUMMING IN COLOR
“Painting” said Pooh, “is like humming in color” Handing someone a generic business card or marketing piece tells them your company is . . . well, generic. Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you […]
LOGO Innovation vs. Renovation?
When is it time to update a logo? John Deere has updated their logo 8 times in over 120 years. Why? Company Expansion Target New Markets Outdated Fonts or Colors Re-Position the Company with their Competition A well-designed Logo will: Be simple, easy-to-read, yet memorable Distinguish your company from your competition Evoke the essence of […]
Brand Buttons
BUTTONS: My 16-month-old grandson is fascinated with buttons. This started just before his first birthday — just prior to Christmas, 2012. One of our holiday decorations is a 10” tall plush snowman. When he pushed the soft, embroidered button on the snowman’s right hand, the snowman sang and danced to “Jingle Bells” — all to the […]
DESIGN FOR PUBLISHING
Top 10 Mistakes Authors Make When Designing their Own Book Covers YES. You really can tell a book by it’s cover. Never let bad book design define the story you want to tell. If you can’t afford to hire a professional designer, be sure to avoid: Bad font choices (too big, too small, hard to read) […]
COLOR COMMENTARY
Designer Identifies The PANTONE Colors Of Superheroes It’s always a good thing to identify a distinct color palette for your unique brand . . . albeit “super” in its own way! Israel-based designer Gidi Vigo identifies the RGB make up of Iron Man, Captain America . . . (et al)
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