The Anthology is a perfect example of Collaborative Marketing.
“Two heads are better than one.” . . . “It takes a village.” . . .
As you navigate through the rest of your life, be open to collaboration. Other people and other people’s ideas are often better than your own. Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life. — Amy Poehler
Collaborate with Like-Minded Experts to Create a Broader Reach. The concept of anthologies isn’t new, and marketing through collaboration remains a smart strategy. The power of combined visibility helps brands combine their resources, promotional tactics and recognition to gain even more recognition, as well as targeted leads and market clout.
Coming together is a beginning; keeping together is progress;
working together is success. — Henry Ford
Distinguish Yourself from the Group to Attract Attention. Collaborative Marketing is quite simply teaming up with like-minded individuals and pooling financial- and time-resources to create more buzz and interest than you could likely generate on your own. It also affords you the opportunity to distinguish yourself from the “pack” — to stand out and make an impression.
Entrepreneurs have a natural inclination to go it alone. While this do-it-yourself
spirit can help you move forward, adding an element of collaboration into the
mix can make you unstoppable. — Leah Busque
Establishing A Common Goal. When companies come together with a common audience, or goal, or a common mission or interest, they can band together in any number of ways to create an influence and a presence that is greater than the sum of its parts. Internet exposure for the joint endeavor can create leverage that leads to higher Google rankings and stronger SEO for all of the companies involved.
Businesses don’t even need a common audience to benefit from collaborative marketing, though it is particularly beneficial when they do. — David K. Williams, Forbes