brand positioning

IN THE NEWS

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As seen in the . . . Secret of Self-Publishing: SUCCESS By JEFFREY A. TRACHTENBERG    |    October 31, 2011  Self-publishing these days is increasingly a tale of two cities. There are established authors, like Nyree Belleville, who says she’s earned half a million dollars in the past 18 months selling direct rather than through […]

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“Who are you . . .?”

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In the 1990’s, we had “IDENTITY”. In the 21st century, the word “Brand” has become the buzz-word – the “catch-all” phrase – for marketing one’s business.  At it’s core, it begs the answer to the question, “Who are you and why are you here”?  Brand Experts can be found on just about every corner of

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