If you are one of our clients, or have heard me speak, you’ve heard me talk about the Golden Thread. The ONE thing that matters most . . . your “WHY-you-do-what-you-do”. . . your reason for waking up in the morning with eagerness to help your tribe. Simply stated, your brand is a woven tapestry and […]

One of our vendors recently mentioned how much they “LOVE” our brand. She went on to point out how much it “appears to really irritate” our competition. HUH? When I asked her to explain, she offered, “You know you are a success when (your competition) is jealous of your brand. You provide MORE of all […]

Uh . . . No. No thank you. Not gonna happen. I’m busy right now. It basically all means the same thing. Whether it comes out of the mouth of a 4-year-old when you’ve asked them for help with picking up toys . . . OR out of my own mouth when stumbling for the […]

Sometimes I type too fast. Probably because I think too fast. I guess my fingers are just trying to keep pace with my brain. Add in the element of spell-check, and pretty-soon, I lose control over what I’m typing. Strange words appear as I’m typing and I’ve come to accept these words as “messages” . […]

If you are from St. Louis, you know the importance of high-school, as the question, “Where did you go to school?” rarely applies to your years in college. Local author, Joe Castellano, class president of his St. Louis University High School’s class of 1970, and co-captain of the football team, does more than reminisce in his first book, “Bull in the […]

1. What is “Publishing Myopia”? Also know as “shiny object syndrome”, Publishing Myopia happens when an author gets so excited about becoming a “published author” they lose sight of their priorities. Authors who fall prey to Publishing Myopia get caught up in completing the book, rather than maintaining a level of excellence . . . […]

My personal mission in life is to “create positive ripples”, and I’m always thrilled when I hear a story about how one of our designs or books has impacted people in positive way. This past Saturday, I was giving a publishing workshop in STL, and I had my usual “free” items at the back of the room […]

“It’s not how well your book sells . . . It’s ALL about how well your book sells YOU!” I heard myself say it again, today, while on a call with another new author/client. Your non-fiction book is a MARKETING TOOL. Much like the old 3-panel brochure or sales-sheet, your book is a way for […]

I couldn’t ask for a better job than the one I’ve created for myself . . . to be involved with people who identify a problem and feel a need to step up and offer a solution. Working with our clients allows me to see magic happen on a daily basis! Living in Faith and Trust.  […]

The art of self-publishing is quite a bit like baking. If you have the right ingredients, coupled with the talent and vision of the bakery (author consultant, editor, book designer), you get more than you expect! More than once this past month, I’ve been handed a self-published book by an eager author who can’t wait […]