DESIGN FOR BUSINESS – APPs
APP: “LogosQuiz” By Atico Mobile S.L. To test your recognition of global brands, check out the new LogosQuiz APP (FREE) on iTunes. This quiz game keeps you guessing the names of hundreds of well-known logos from companies around the world. Clues help you successfully complete the game. More info . . .
DESIGN FOR BUSINESS
What’s YOUR Type? Does this font make me “look big”? Ever since Typography Class in college (yes, we spent an entire year analyzing and “designing” new fonts), the language of fonts and their subliminal messaging continues to fascinate me. Choosing the right fonts — whether for your logo, your annual report or your next book […]
DESIGN FOR BUSINESS
Your Logo is Your Signature. Your brand is not your logo. Your logo is not your brand . . . yet a well designed logo is a fundamental component of a successful brand identity — the signature of your business. Every now-and-then I hear, “I don’t need a logo, I use my signature”. But THAT IS […]
BRAND STRATEGY
Making Your Brand “FEEL” Good. SO . . . How DOES your brand make your customer feel? Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for […]
DESIGN FOR PUBLISHING
Here’s How You Should Look at the Taleist Self-Pub Survey May 24th, 2012 | Nate Hoffelder “Authors who get help (paid or unpaid) with story editing, copy editing, proofreading, and cover design make 34% more than the average.” Taleist released the results of a survey of self-pub authors today. If you haven’t seen it […]
Color Commentary
The Dichotomy of Contrast Pantone’s Spring 2012 Color Forecast Graphic design color trends quite often follow fashion, and the color specialists at Pantone have presented an interesting palette for Spring 2012 . . . bright neons paired with pastels. This dichotomy of contrast shows that you can pair vibrant jewel tones with softer “butter-mint candy” […]
IN THE NEWS
DESIGN THINKING . . . What is That? BY MARK DZIERSK The methodology commonly referred to as “Design Thinking” is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results. Although Design is most often used to describe an object or end result, Design in its most effective form […]
IN THE NEWS
How to Design a Brand TOM ASAKER | Author, speaker and provocateur | 2/16/12 I was recently turned on to the legendary designer Dieter Rams, whose comments below were made three decades ago during a speech to the supervisory board of Braun: “Good designers must always be avant-gardists, always one step ahead of the times. […]
DESIGN FOR PUBLISHING
Does My Self-Publishing Company Need a Logo? YES . . . if you want to: Position yourself as an expert in your field Create a distinct identity and market position Project a professional, innovative image Develop greater visibility for your business Distinguish yourself from your competition Attract, retain and solidify your customer base Publishing Company […]
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COLOR COMMENTARY
UPGRADING YOUR LOGO THROUGH THE USE OF COLOR AND ONE SIMPLE, MEMORABLE ICON . . . Following the lead of Apple, Gucci, Nike, et al, Kate Spade added one simple iconic “spade” shape to update her logo. BEFORE: Quite often, when a national brand’s primary logo is in black and white, they reserve the option […]