Brand Buttons
BUTTONS: My 16-month-old grandson is fascinated with buttons. This started just before his first birthday — just prior to Christmas, 2012. One of our holiday decorations is a 10” tall plush snowman. When he pushed the soft, embroidered button on the snowman’s right hand, the snowman sang and danced to “Jingle Bells” — all to the […]
DESIGN FOR PUBLISHING
Top 10 Mistakes Authors Make When Designing their Own Book Covers YES. You really can tell a book by it’s cover. Never let bad book design define the story you want to tell. If you can’t afford to hire a professional designer, be sure to avoid: Bad font choices (too big, too small, hard to read) […]
COLOR COMMENTARY
Designer Identifies The PANTONE Colors Of Superheroes It’s always a good thing to identify a distinct color palette for your unique brand . . . albeit “super” in its own way! Israel-based designer Gidi Vigo identifies the RGB make up of Iron Man, Captain America . . . (et al)
TYPOGRAPHY
When Typography Meets a Needle, a Thread and a Book July 12, 2012 | designtaxi.com I have a life-long love of typography, books and fiber art, so when I ran across this story that combines ALL THREE into this one-of-a-kind handmade book, I was quite excited! Poland-based artist Iwona Przybyla threaded string […]
DESIGN FOR PUBLISHING — E-Books
Typography is Limited when it Comes to E-books We always recommend that our authors make their books available in both “print” and “e-book” formats, and we offer .mobi conversions from InDesign, WORD or PDF files. Our decision to only offer the .mobi format is based upon research showing that there are more i-Pad and Kindle […]
DESIGN FOR BUSINESS – APPs
APP: “LogosQuiz” By Atico Mobile S.L. To test your recognition of global brands, check out the new LogosQuiz APP (FREE) on iTunes. This quiz game keeps you guessing the names of hundreds of well-known logos from companies around the world. Clues help you successfully complete the game. More info . . .
DESIGN FOR BUSINESS
What’s YOUR Type? Does this font make me “look big”? Ever since Typography Class in college (yes, we spent an entire year analyzing and “designing” new fonts), the language of fonts and their subliminal messaging continues to fascinate me. Choosing the right fonts — whether for your logo, your annual report or your next book […]
DESIGN FOR BUSINESS
Your Logo is Your Signature. Your brand is not your logo. Your logo is not your brand . . . yet a well designed logo is a fundamental component of a successful brand identity — the signature of your business. Every now-and-then I hear, “I don’t need a logo, I use my signature”. But THAT IS […]
BRAND STRATEGY
Making Your Brand “FEEL” Good. SO . . . How DOES your brand make your customer feel? Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for […]
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COLOR COMMENTARY
UPGRADING YOUR LOGO THROUGH THE USE OF COLOR AND ONE SIMPLE, MEMORABLE ICON . . . Following the lead of Apple, Gucci, Nike, et al, Kate Spade added one simple iconic “spade” shape to update her logo. BEFORE: Quite often, when a national brand’s primary logo is in black and white, they reserve the option […]