Lukewarm vs. Pretty Cool.

Certain things are not meant to be lukewarm. Showers. Hot Chocolate. Eggs. Gravy. Relationships. . . . and why not “dougwarm” or “anniewarm”? Research shows

10 Ways to BE Your Brand

The first question I typically ask a new client is, “What are you REALLY selling?”   Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our

Targeting Your Brand Reach

A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined

Hidden Messages in Logos

We drive by them all the time. Rising 20 feet in the air, the Wendy’s fast-food signage has been around since the chain was founded

HUMMING IN COLOR

“Painting” said Pooh, “is like humming in color” Handing someone a generic business card or marketing piece tells them your company is . . .

LOGO Innovation vs. Renovation?

When is it time to update a logo? John Deere has updated their logo 8 times in over 120 years. Why? Company Expansion Target New

COLOR COMMENTARY

UPGRADING YOUR LOGO THROUGH THE USE OF COLOR AND ONE SIMPLE, MEMORABLE ICON . . . Following the lead of Apple, Gucci, Nike, et al,

DESIGN FOR BUSINESS

Your Logo is Your Signature. Your brand is not your logo. Your logo is not your brand . . . yet a well designed logo is

DESIGN FOR PUBLISHING

Does My Self-Publishing Company Need a Logo? YES . . . if you want to: Position yourself as an expert in your field Create a

Good Design is Good Business.

Design Matters — especially if your business matters to you. As we welcome 2012, and look back over 2011, we notice a trend in the