“It’s not how well your book sells . . . It’s ALL about how well your book sells YOU!” I heard myself say it again, today, while on a call with another new author/client. Your non-fiction book is a MARKETING TOOL. Much like the old 3-panel brochure or sales-sheet, your book is a way for […]

I couldn’t ask for a better job than the one I’ve created for myself . . . to be involved with people who identify a problem and feel a need to step up and offer a solution. Working with our clients allows me to see magic happen on a daily basis! Living in Faith and Trust.  […]

The art of self-publishing is quite a bit like baking. If you have the right ingredients, coupled with the talent and vision of the bakery (author consultant, editor, book designer), you get more than you expect! More than once this past month, I’ve been handed a self-published book by an eager author who can’t wait […]

When I worked in downtown St. Louis almost 15 years ago, I parked in the same public garage for over 10 years. It was dark, cold, damp and downright spooky . . . and like most urban areas, downtown St. Louis did not have a stellar reputation for having a low crime rate. We were […]

“Do What You Love and the Money Will Follow” was written in 1987 by Marsha Sinetar, with an updated version published in 2009. The book was a best-seller and became a movement for many, including myself. It was about this time, during the late 1980’s thru the end of 2003, when I was in the […]

I’m sitting in a waiting room for my appointment with my Integrative Bodywork Therapist. For those of you unfamiliar with this term, she is a licensed Physical Therapist with lots of extra training in Body Energy . . . a great combination of traditional and new-thought therapeutics. My visits with her (when I am the […]

Imagine how great it would feel to write a book having this much impact on your readers.  Imagine having someone walk up to you and say, “Thank you for writing this book . . . it helped me decide my next step in life.” Imagine sitting down to write your book and having the outline […]

He turned the key and the car did not start. He tried a few more times, then we decided to try jumper cables with the neighbor’s car. Nada. Nuttin’. My flight was taking off in 2 hours, and the clock was ticking to get to the airport. Our second car was unfortunately parked in the same […]

We can learn a lot from Santa when it comes to branding. He does a pretty darn good job when it comes to effectively delivering his brand promise. 10 Reasons Santa’s brand is so much more than a logo, and goes WAY beyond red and green! CREATES RELATIONSHIPS: Santa builds positive relationships across the globe; he attracts […]

I had lunch last week with a friend who was on the tail-end of recovering from a viral bug, and was still lamenting over having lost her voice for about a week. She commented on how the experience helped her realize how important it was to HAVE A VOICE . . . to have an […]