10 Ways Santa Builds Brand Equity
Santa’s back in town! I saw it for myself — several sightings on the retail front. We can learn a lot from Santa when it comes to branding. He does a pretty darn good job when it comes to effectively delivering his brand promise. Think about it . . . CREATES RELATIONSHIPS: Santa builds positive […]
Turkey Business
My grandmother was one-quarter Cherokee, and was not-all-that-impressed by the loose translation of our Cherokee family name: “Running Turkey”. She always considered turkeys “not-so-smart” and would recant how a turkey would “sooner drown in the rain” because it wasn’t smart enough to come inside. Whether or not this is true, I have no clue. To […]
Project BE Confident
So many of our clients are building their businesses around their passion. For Kim, that means building CONFIDENCE in young women — starting here, in metro St. Louis! Meet Kim Bolourtchi — attorney, competitive Latin dancer, Zumba and dance instructor, and Mom of two (an 11 and a 13-year-old). When not working at the St. Louis […]
Golden Threads of Light
I talk to my clients quite a bit about finding the “Golden Threads” when it comes to their branding and how to create a connection between their passion, purpose and profits. It’s the common golden threads that become your signature — your brand — the reasons why your followers feel comfortable working with you. As […]
Targeting Your Brand Reach
A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined as local, regional, national or global. Watching how global brands transcend their own iconic brands to target core audiences can help you learn to expand your own brand. Take Nike’s […]
Finding Your Way in a Wild New World – Book Discussion
Join us for a life-changing book discussion, based upon Martha Beck’s “Finding Your Way in a Wild New World — Reclaim Your True Nature to Create the Life You Want”. I first read this book in January of 2012, and amazing things have happened since incorporating these concepts into my life. I continue to listen […]
Hidden Messages in Logos
We drive by them all the time. Rising 20 feet in the air, the Wendy’s fast-food signage has been around since the chain was founded in 1969. But have you ever noticed the “homage to MOM”? In an attempt to endear the public to the Wendy’s brand, the word, “MOM” has been incorporated into the […]
VSPs: Vanity- or Subsidy-Publishers
In this new era of digital and print-on-demand publishing, just about everyone can claim to be a publisher. Although there are a few honest Vanity or Subsidy Publishers (VSPs) that fulfill contractual promises, there are also many that engage in a wide range of unethical or fraudulent practices. AUTHOR BEWARE. Misrepresentation. Although “Publishing” may be […]
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