Hidden Messages in Logos
We drive by them all the time. Rising 20 feet in the air, the Wendy’s fast-food signage has been around since the chain was founded in 1969. But have you ever noticed the “homage to MOM”? In an attempt to endear the public to the Wendy’s brand, the word, “MOM” has been incorporated into the […]
VSPs: Vanity- or Subsidy-Publishers
In this new era of digital and print-on-demand publishing, just about everyone can claim to be a publisher. Although there are a few honest Vanity or Subsidy Publishers (VSPs) that fulfill contractual promises, there are also many that engage in a wide range of unethical or fraudulent practices. AUTHOR BEWARE. Misrepresentation. Although “Publishing” may be […]
HUMMING IN COLOR
“Painting” said Pooh, “is like humming in color” Handing someone a generic business card or marketing piece tells them your company is . . . well, generic. Offering well-thought-out marketing materials (from business cards to website banners) tells your audience you are excited about and proud of what you do, and want to share what you […]
LOGO Innovation vs. Renovation?
When is it time to update a logo? John Deere has updated their logo 8 times in over 120 years. Why? Company Expansion Target New Markets Outdated Fonts or Colors Re-Position the Company with their Competition A well-designed Logo will: Be simple, easy-to-read, yet memorable Distinguish your company from your competition Evoke the essence of […]
Brand Buttons
BUTTONS: My 16-month-old grandson is fascinated with buttons. This started just before his first birthday — just prior to Christmas, 2012. One of our holiday decorations is a 10” tall plush snowman. When he pushed the soft, embroidered button on the snowman’s right hand, the snowman sang and danced to “Jingle Bells” — all to the […]
DESIGN FOR PUBLISHING
Top 10 Mistakes Authors Make When Designing their Own Book Covers YES. You really can tell a book by it’s cover. Never let bad book design define the story you want to tell. If you can’t afford to hire a professional designer, be sure to avoid: Bad font choices (too big, too small, hard to read) […]
COLOR COMMENTARY
Designer Identifies The PANTONE Colors Of Superheroes It’s always a good thing to identify a distinct color palette for your unique brand . . . albeit “super” in its own way! Israel-based designer Gidi Vigo identifies the RGB make up of Iron Man, Captain America . . . (et al)
TYPOGRAPHY
When Typography Meets a Needle, a Thread and a Book July 12, 2012 | designtaxi.com I have a life-long love of typography, books and fiber art, so when I ran across this story that combines ALL THREE into this one-of-a-kind handmade book, I was quite excited! Poland-based artist Iwona Przybyla threaded string […]
DESIGN FOR PUBLISHING — E-Books
Typography is Limited when it Comes to E-books We always recommend that our authors make their books available in both “print” and “e-book” formats, and we offer .mobi conversions from InDesign, WORD or PDF files. Our decision to only offer the .mobi format is based upon research showing that there are more i-Pad and Kindle […]
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