High-Net-Worth Relationships
Mindful Marketing (AKA: Relationship Marketing with a mission) Our job is to help position you as the expert in your field – to be the first people your target audience calls – AND to help you build long-lasting relationships for ongoing referrals. Traditional marketing methods have less of an impact on the audiences of today, […]
The COLOR Talk.
Conscious Color Choices. Ultimately, when developing a new brand for our clients, we have the “color” talk. Whether designing a new logo, website graphics, store signage or collateral marketing materials, we find ourselves in the role of “Color Psychologist”. The colors you choose to represent you and your business are vital in crafting the response […]
IN THE NEWS
The New Rules of Branding Your Business Online By Inc. Staff, Jan 12, 2011 Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It’s no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new […]
FONTS in the News
The Candidate Is Not My Type By KATE MURPHY Published: October 29, 2010 DURING the 2008 presidential campaign, Barack Obama’s choice of Gotham – an elegant 21st-century font – for his campaign signage was praised by graphic designers for its modernity and implicit message of change. Critics derided John McCain’s font, Optima, which was developed […]
Mindful Marketing: SWEET SMELL OF SUCCESS
PLAN for success. Who doesn’t love the “Sweet Smell of Success”? I’ve never been too sure exactly what that aroma WAS, but have always been willing to experience it. A recent article in the NY Times talks about Midwest Airlines and how the sense of SMELL has become a part of their BRAND. They actually […]
Mindful Marketing: Plan to Succeed
Planning to Succeed. January ushers in the best of intentions with promises of New Year’s resolutions, or as I like to call them, RE-SOLUTIONS. Geese Plan to Succeed. There’s a great analogy about how GEESE use the concept of continuous RE-SOLUTION (or process improvement) to succeed in getting the flock to its destination. FACT: Geese […]
Mindful Marketing: BELIEVE
BELIEVE in your product or service. When you BELIEVE in what you offer, you create a passion that motivates your consumer to purchase. Identify the FEELING you want your consumer to have with each purchase, and you are on your way to increased sales. Kashi actively markets the healthy lifestyle by building a community of health-conscious […]
BELIEVE
CREATING GLOBAL CONNECTIONS As we usher in a month of winter celebrations, it gives us the opportunity to BELIEVE in that which makes us feel at peace with ourselves and with others. We surround ourselves with family and friends, building deeper connections as we “commune” and expand our community. When we make time to focus […]
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