IN THE NEWS
4 Ways to Block Brand Competition By Gabrielle M. Blue | Feb 28, 2011 Is your company’s brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking out the competition? It takes a lot more than a good product to ensure customer loyalty […]
Stand Up. Stand Out. Get Noticed.
Be Memorable. As consumers, we tend to be visually-oriented. We seek out our favorite grocery store brands by the label on the container. Whether it is Dr. Pepper or Mr. Pibb, we search for our favorite label. The same is true for wanting to do business with our “favorites”. The trick for business owners is […]
High-Net-Worth Relationships
Mindful Marketing (AKA: Relationship Marketing with a mission) Our job is to help position you as the expert in your field – to be the first people your target audience calls – AND to help you build long-lasting relationships for ongoing referrals. Traditional marketing methods have less of an impact on the audiences of today, […]
The COLOR Talk.
Conscious Color Choices. Ultimately, when developing a new brand for our clients, we have the “color” talk. Whether designing a new logo, website graphics, store signage or collateral marketing materials, we find ourselves in the role of “Color Psychologist”. The colors you choose to represent you and your business are vital in crafting the response […]
IN THE NEWS
The New Rules of Branding Your Business Online By Inc. Staff, Jan 12, 2011 Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It’s no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new […]
FONTS in the News
The Candidate Is Not My Type By KATE MURPHY Published: October 29, 2010 DURING the 2008 presidential campaign, Barack Obama’s choice of Gotham – an elegant 21st-century font – for his campaign signage was praised by graphic designers for its modernity and implicit message of change. Critics derided John McCain’s font, Optima, which was developed […]
Mindful Marketing: SWEET SMELL OF SUCCESS
PLAN for success. Who doesn’t love the “Sweet Smell of Success”? I’ve never been too sure exactly what that aroma WAS, but have always been willing to experience it. A recent article in the NY Times talks about Midwest Airlines and how the sense of SMELL has become a part of their BRAND. They actually […]
Mindful Marketing: Plan to Succeed
Planning to Succeed. January ushers in the best of intentions with promises of New Year’s resolutions, or as I like to call them, RE-SOLUTIONS. Geese Plan to Succeed. There’s a great analogy about how GEESE use the concept of continuous RE-SOLUTION (or process improvement) to succeed in getting the flock to its destination. FACT: Geese […]
Like Us On Facebook
It's not about how well your book sells...
it's all about how well your book sells YOU!©
Call 888-598-0886
