FONTS in the News
The Candidate Is Not My Type By KATE MURPHY Published: October 29, 2010 DURING the 2008 presidential campaign, Barack Obama’s choice of Gotham – an elegant 21st-century font – for his campaign signage was praised by graphic designers for its modernity and implicit message of change. Critics derided John McCain’s font, Optima, which was developed […]
Mindful Marketing: SWEET SMELL OF SUCCESS
PLAN for success. Who doesn’t love the “Sweet Smell of Success”? I’ve never been too sure exactly what that aroma WAS, but have always been willing to experience it. A recent article in the NY Times talks about Midwest Airlines and how the sense of SMELL has become a part of their BRAND. They actually […]
Mindful Marketing: Plan to Succeed
Planning to Succeed. January ushers in the best of intentions with promises of New Year’s resolutions, or as I like to call them, RE-SOLUTIONS. Geese Plan to Succeed. There’s a great analogy about how GEESE use the concept of continuous RE-SOLUTION (or process improvement) to succeed in getting the flock to its destination. FACT: Geese […]
Mindful Marketing: BELIEVE
BELIEVE in your product or service. When you BELIEVE in what you offer, you create a passion that motivates your consumer to purchase. Identify the FEELING you want your consumer to have with each purchase, and you are on your way to increased sales. Kashi actively markets the healthy lifestyle by building a community of health-conscious […]
BELIEVE
CREATING GLOBAL CONNECTIONS As we usher in a month of winter celebrations, it gives us the opportunity to BELIEVE in that which makes us feel at peace with ourselves and with others. We surround ourselves with family and friends, building deeper connections as we “commune” and expand our community. When we make time to focus […]
Serving Up a Campaign that Cares
Mindful Marketing: SERVE Offer a product or service that “serves” your consumer. Do your research Find your niche Fill a void Offer relief The DOVE Campaign for Real Beauty was inspired by a major global study, “The Real Truth About Beauty: A Global Report”. The study validated the hypothesis that the definition of beauty had become […]
What’s YOUR 3-Legged Stool?
Building a Strong Brand Foundation Building your brand begins with three C’s. Each are dependent upon the other, and each grow exponentially as you develop the others. Fail at one, and the other two “wobble”. CREDIBILITY is built upon client trust in you, your product and your promises. CONSISTENCY in what you offer defines your BRAND. Consumers […]
The 5 “P’s” of What Matters
Paying Attention to What Matters: Over the years, the businesses that SURVIVE downturns in the economy, and THRIVE when other companies are merely surviving, are those that pay attention to WHAT MATTERS. What does your business pay attention to? PEOPLE: Do you listen to your employees? Do you listen to your customers? Are you a family-friendly […]
The 5 “W’s” of Branding
The 5 “W”s of BRAND (and one “H”) Your BRAND sets you apart from your competition. WHO: Who is your customer? Who do you WANT your customer to be? WHAT: What are you REALLY selling? What need are you fulfilling? WHEN: When can your customers reach you? When can you reach your customers? WHERE: Where […]
Graphic File Formats
JPG? PDF? PNG? AI? Is this a foreign language? No, not really. But, it IS important to know when you need which graphic file format, and why not all formats will work best for every purpose. We develop many new logos for our clients and their products, and upon completion, we always provide our clients a […]
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