ASK Cathy
1. What is “Publishing Myopia”? Also know as “shiny object syndrome”, Publishing Myopia happens when an author gets so excited about becoming a “published author” they lose sight of their priorities. Authors who fall prey to Publishing Myopia get caught up in completing the book, rather than maintaining a level of excellence . . . […]
Creating MORE positive ripples.
My personal mission in life is to “create positive ripples”, and I’m always thrilled when I hear a story about how one of our designs or books has impacted people in positive way. This past Saturday, I was giving a publishing workshop in STL, and I had my usual “free” items at the back of the room […]
Sprinkles on Cupcakes
“It’s not how well your book sells . . . It’s ALL about how well your book sells YOU!” I heard myself say it again, today, while on a call with another new author/client. Your non-fiction book is a MARKETING TOOL. Much like the old 3-panel brochure or sales-sheet, your book is a way for […]
LIFT: “With All We Are”
I couldn’t ask for a better job than the one I’ve created for myself . . . to be involved with people who identify a problem and feel a need to step up and offer a solution. Working with our clients allows me to see magic happen on a daily basis! Living in Faith and Trust. […]
Avoid the half-baked solution.
The art of self-publishing is quite a bit like baking. If you have the right ingredients, coupled with the talent and vision of the bakery (author consultant, editor, book designer), you get more than you expect! More than once this past month, I’ve been handed a self-published book by an eager author who can’t wait […]
If it doesn’t feel right . . . take a new action!
When I worked in downtown St. Louis almost 15 years ago, I parked in the same public garage for over 10 years. It was dark, cold, damp and downright spooky . . . and like most urban areas, downtown St. Louis did not have a stellar reputation for having a low crime rate. We were […]
Do What You Love
“Do What You Love and the Money Will Follow” was written in 1987 by Marsha Sinetar, with an updated version published in 2009. The book was a best-seller and became a movement for many, including myself. It was about this time, during the late 1980’s thru the end of 2003, when I was in the […]
Out of Chaos Comes Clarity. Out of Clarity Comes DARITY.
I’m sitting in a waiting room for my appointment with my Integrative Bodywork Therapist. For those of you unfamiliar with this term, she is a licensed Physical Therapist with lots of extra training in Body Energy . . . a great combination of traditional and new-thought therapeutics. My visits with her (when I am the […]
Illusions
Imagine how great it would feel to write a book having this much impact on your readers. Imagine having someone walk up to you and say, “Thank you for writing this book . . . it helped me decide my next step in life.” Imagine sitting down to write your book and having the outline […]
PLAN “B”
He turned the key and the car did not start. He tried a few more times, then we decided to try jumper cables with the neighbor’s car. Nada. Nuttin’. My flight was taking off in 2 hours, and the clock was ticking to get to the airport. Our second car was unfortunately parked in the same […]


