The Santa Brand
We can learn a lot from Santa when it comes to branding. He does a pretty darn good job when it comes to effectively delivering his brand promise. 10 Reasons Santa’s brand is so much more than a logo, and goes WAY beyond red and green! CREATES RELATIONSHIPS: Santa builds positive relationships across the globe; he attracts […]
Finding Your Voice
I had lunch last week with a friend who was on the tail-end of recovering from a viral bug, and was still lamenting over having lost her voice for about a week. She commented on how the experience helped her realize how important it was to HAVE A VOICE . . . to have an […]
I Choose to LiFT
I think we could all agree that we are living in an ever-changing world. Some of us share opinions, and some of us disagree . . . yet thankfully, we live in a country where having one’s own opinion is still valued. We have choices about how we react (or not) to what happens in […]
Almost vs. Utmost
Whether you are the POTUS (president of the USA), or president of your home-based business, in today’s world of instant media, it is not only important WHAT you say, and HOW you say it but to constantly be aware of WHO the message will attract and inspire . . . or unfortunately, for some, how […]
That Extra TOUCH
Serenity, Simplicity and Sanity will always OUTSHINE & OUTLAST Chaos, Clutter and Confusion . . . whether it comes in the form of personal relationships, world politics, that spare closet, or your marketing message. Like attracts like. What we put out into the world gets reflected back to us . . . Driving home last week […]
Shine Your Light — Be Your Brilliant Self!
So many people vying for attention right now. Some, for reasons no one will ever understand. At times, it feels as if the veil of darkness, despair and depression calls to us and begs us to listen. The darkness can be overpowering, if we let it. By turning on the light. By being your BRILLIANT […]
Welcome Home!
We were craving Chinese food and our usual local favorite restaurant was under new ownership. The quality of the food had diminished drastically, and it was time to find a new favorite. For several months, we have been asking friends and neighbors for suggestions. One, in particular, kept coming to the top of the referral […]
Raise Your Voice
If you grew up reading Dr. Seuss, you are probably quite familiar with “Horton Hears a Who” (originally published August 12, 1954), the metaphorical story of many tiny voices joining together in a chorus loud enough to be heard. The story resonated with me as a child, and seems to be an appropriate metaphor for […]
A Preference for Excellence
A “COMMA CAUSIE” (my newest made-up word) is an example of when an ill-placed comma, or simply a missing comma, causes the meaning of your statement to change. We see these COMMA CAUSIES© all the time. Our clients either have way too many commas, or not enough. They look for areas where they can reduce their […]
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