Must Trust
When I remember to TRUST, life just seems so much easier. The topics of TRUST and INTEGRITY seems to be all around us . . . from the national news reports to our neighborhood watch. I’ve had several decades of learning to trust the process (AKA: my higher power) and listen to “that little voice” in the […]
SEMPLI-FI
So, let the games begin. The “to-do” list says, “update website”. There’s nothing wrong with the old one, other than a need to look more current and up-to-date. According to our consultant, it needs to “SEMPLI-FI”. When checking the meaning of the original Marine Corp motto, “Semper Fi”, it translates loosely into, “Always faithful”. That works […]
Positives always eliminate the negatives.
One mathematical “rule” I remember from grade school is, “positives always eliminate the negatives”. Although most of my family would pretty much confirm I’m not much of a mathematician, I do find this “rule” fascinating, as it rings true in all aspects of life – even for those of us known as “right-brain creatives”. When […]
Be Bold. Unfold. March On.
Thousands? Millions? How many people does it take to create a movement? I was born in 1956 (feel free to do the math) and it has taken me this long to “march” for a cause. My motivation originally came about by reaching what I call my “adamant negative” point. The “NOT-TY” responses spilling out of […]
Intend. Attend. Suspend.
Sometimes the best idea is to simply set an intention. Historically, we tend to see a slow-down in business over the winter holidays. It starts around mid-December, and usually picks back up early January. Not this year. We just closed out the biggest December we’ve had in 12 years of business. We squeezed in a couple of three- and four-day […]
Santa’s Brand: When a Logo is not a Brand
We can learn a lot from Santa when it comes to branding. He does a pretty darn good job when it comes to effectively delivering his brand promise. 10 Reasons Santa’s brand is much more than a logo, and goes WAY beyond red and green! CREATES RELATIONSHIPS: Santa builds positive relationships across the globe; he attracts throngs […]
The Balmy Elephant
A few years ago, a long-time client introduced me at a business event as (what I thought I heard her say) a “Balmy Elephant”. As my brain went into a double-take, I hear her explaining to the others how I have a calming effect and help her find her focus and direction. Refocusing my thoughts and catching up […]
Reach Out and Touch Somebody’s Hand . . .
. . . and make this world a better place if you can. I awoke this morning with this song in my head. Most likely prompted by a new friend in Australia I met yesterday through Facebook — connected by a common-cause private chat-room. I found the YouTube video of Dianna Ross singing the song, as […]
Foggy Brands Breed Empty Bank Accounts
A Foggy Brand is the “silent sabotage” for small business owners. Most entrepreneurs and small business owners don’t realize how important brand clarity can be. If you are confused about WHY you are in business, WHO you are selling to, and WHAT you are selling . . . it comes across in everything you do. It’s time to clear […]
Turning FEAR into Positive Action
Entrepreneurs and small business owners wear many hats. As our business grows, we learn to delegate and to even let go of some things — yet the one remaining responsibility which will always be constant is how we lead. As the primary “driver of the bus” our actions and reactions determine the ride. How we lead during times of chaos […]
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