10 Ways to BE Your Brand
The first question I typically ask a new client is, “What are you REALLY selling?” Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our brand experience — how great it makes a consumer feel to be associated with our product or service. How can you develop your Brand Essence? . . . 10 Ways to […]
TOP TEN Ways to Spot a Non-Professionally Designed Book
A too-tiny title on front cover. You probably want your book to stand out on Amazon.com. If your title is too small, no one will be able to read it on the postage-sized stamp image as seen online. Overly-Verbose. Avoid the use of a too-wordy title or subtitle on your cover. Be succinct. Yes, I […]
Passion. Purpose. Prosperity.
Curious thing. I happened to notice one day, a few years ago . . . our clients who were led by their passion, and found a way to monetize that passion, were those who were reaping the rewards of a growing business. Welcome to the new world of business. It doesn’t matter if you are tech-based, bio-based […]
10 Ways Santa Builds Brand Equity
Santa’s back in town! I saw it for myself — several sightings on the retail front. We can learn a lot from Santa when it comes to branding. He does a pretty darn good job when it comes to effectively delivering his brand promise. Think about it . . . CREATES RELATIONSHIPS: Santa builds positive […]
Turkey Business
My grandmother was one-quarter Cherokee, and was not-all-that-impressed by the loose translation of our Cherokee family name: “Running Turkey”. She always considered turkeys “not-so-smart” and would recant how a turkey would “sooner drown in the rain” because it wasn’t smart enough to come inside. Whether or not this is true, I have no clue. To […]
Project BE Confident
So many of our clients are building their businesses around their passion. For Kim, that means building CONFIDENCE in young women — starting here, in metro St. Louis! Meet Kim Bolourtchi — attorney, competitive Latin dancer, Zumba and dance instructor, and Mom of two (an 11 and a 13-year-old). When not working at the St. Louis […]
Golden Threads of Light
I talk to my clients quite a bit about finding the “Golden Threads” when it comes to their branding and how to create a connection between their passion, purpose and profits. It’s the common golden threads that become your signature — your brand — the reasons why your followers feel comfortable working with you. As […]
Targeting Your Brand Reach
A good logo transcends time and a variety of media, allowing a brand to imbed itself in a community — whether your community is defined as local, regional, national or global. Watching how global brands transcend their own iconic brands to target core audiences can help you learn to expand your own brand. Take Nike’s […]
Finding Your Way in a Wild New World – Book Discussion
Join us for a life-changing book discussion, based upon Martha Beck’s “Finding Your Way in a Wild New World — Reclaim Your True Nature to Create the Life You Want”. I first read this book in January of 2012, and amazing things have happened since incorporating these concepts into my life. I continue to listen […]
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