The Flight of the Intentional Entrepreneur
This last decade has spawned a multitude of new business ventures — many starting as home-based businesses. Whether you were downsized, laid off, offered early retirement, or were a stay-at-home parent — at some point, you became an Intentional Entrepreneur when you decided you would rather start your own business than to work for someone else. Your motivation may have been financial (create an […]
Full Moon, Lightning and Determination
For years I’ve been fascinated by the full moon — I can remember it peeking through my window as a child and it has always been a comforting friend. I’ve also always been amazed by lightning and the awesome evening light shows which come with growing up in the midwest during thunderstorm season. I was […]
“Chicken Soup for the . . . ” Anthology
The Anthology is a perfect example of Collaborative Marketing. “Two heads are better than one.” . . . “It takes a village.” . . . As you navigate through the rest of your life, be open to collaboration. Other people and other people’s ideas are often better than your own. Find a group of people […]
Know, Like and Trust
Today’s marketing ideology is primarily based upon building trusting relationships. If people cannot identify with your messaging, it does not matter how much money you throw at SEO optimization, SEO will not work if your messaging is shallow or stuck in the “all about me” phase. Consumers want to know what YOU can do for them […]
SPHERE of Influence
“Where do you find new clients?” is a question I am asked quite often. To which I typically answer, “Primarily referrals”! We are very lucky (blessed) to have a strong referral base coming from clients all around the country. This sphere of influence creates an ideal foundation for long-term client relationships. Referral-based business growth is […]
10 Ways to BE Your Brand
The first question I typically ask a new client is, “What are you REALLY selling?” Quite often, as with APPLE or TIFFANY or DISNEY, we are simply selling our brand essence — our brand experience — how great it makes a consumer feel to be associated with our product or service. How can you develop your Brand Essence? . . . 10 Ways to […]
TOP TEN Ways to Spot a Non-Professionally Designed Book
A too-tiny title on front cover. You probably want your book to stand out on Amazon.com. If your title is too small, no one will be able to read it on the postage-sized stamp image as seen online. Overly-Verbose. Avoid the use of a too-wordy title or subtitle on your cover. Be succinct. Yes, I […]
Passion. Purpose. Prosperity.
Curious thing. I happened to notice one day, a few years ago . . . our clients who were led by their passion, and found a way to monetize that passion, were those who were reaping the rewards of a growing business. Welcome to the new world of business. It doesn’t matter if you are tech-based, bio-based […]
10 Ways Santa Builds Brand Equity
Santa’s back in town! I saw it for myself — several sightings on the retail front. We can learn a lot from Santa when it comes to branding. He does a pretty darn good job when it comes to effectively delivering his brand promise. Think about it . . . CREATES RELATIONSHIPS: Santa builds positive […]
Turkey Business
My grandmother was one-quarter Cherokee, and was not-all-that-impressed by the loose translation of our Cherokee family name: “Running Turkey”. She always considered turkeys “not-so-smart” and would recant how a turkey would “sooner drown in the rain” because it wasn’t smart enough to come inside. Whether or not this is true, I have no clue. To […]
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