DESIGN FOR BUSINESS
Your Logo is Your Signature. Your brand is not your logo. Your logo is not your brand . . . yet a well designed logo is a fundamental component of a successful brand identity — the signature of your business. Every now-and-then I hear, “I don’t need a logo, I use my signature”. But THAT IS […]
BRAND STRATEGY
Making Your Brand “FEEL” Good. SO . . . How DOES your brand make your customer feel? Brands have an emotional appeal. Consciously, or sub-consciously, people have feelings about your brand. It’s the reason why some consumers buy Heinz ketchup, and others buy Hunt’s; it’s the same with iPhone vs. Blackberry — loyal followers for […]
DESIGN FOR PUBLISHING
Here’s How You Should Look at the Taleist Self-Pub Survey May 24th, 2012 | Nate Hoffelder “Authors who get help (paid or unpaid) with story editing, copy editing, proofreading, and cover design make 34% more than the average.” Taleist released the results of a survey of self-pub authors today. If you haven’t seen it […]
Color Commentary
The Dichotomy of Contrast Pantone’s Spring 2012 Color Forecast Graphic design color trends quite often follow fashion, and the color specialists at Pantone have presented an interesting palette for Spring 2012 . . . bright neons paired with pastels. This dichotomy of contrast shows that you can pair vibrant jewel tones with softer “butter-mint candy” […]
IN THE NEWS
DESIGN THINKING . . . What is That? BY MARK DZIERSK The methodology commonly referred to as “Design Thinking” is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results. Although Design is most often used to describe an object or end result, Design in its most effective form […]
IN THE NEWS
How to Design a Brand TOM ASAKER | Author, speaker and provocateur | 2/16/12 I was recently turned on to the legendary designer Dieter Rams, whose comments below were made three decades ago during a speech to the supervisory board of Braun: “Good designers must always be avant-gardists, always one step ahead of the times. […]
DESIGN FOR PUBLISHING
Does My Self-Publishing Company Need a Logo? YES . . . if you want to: Position yourself as an expert in your field Create a distinct identity and market position Project a professional, innovative image Develop greater visibility for your business Distinguish yourself from your competition Attract, retain and solidify your customer base Publishing Company […]
Color Commentary
Tangerine Tango: The Bright, Encouraging Color of 2012 By AYLIN ZAFAR | December 9, 2011 The color specialists at Pantone hope the orangey-red hue will give us optimism for the next 12 months. The world is about to look a lot more vivid: the Pantone Color Institute has named “Tangerine Tango,” a radiant red-orange, […]
IN THE NEWS
PUBLISHING WORLD 8 Reasons Why Amazon.com’s Price Check App Is Not Your Enemy December 27, 2011 | Ramon Ray Editor and Technology Evangelist, Smallbiztechnology.com, AE OPEN Amazon.com is not a “friend” or ‘foe’ to small businesses. It’s in business, just like we all are to make money. That money is made by selling something someone wants […]
Good Design is Good Business.
Design Matters — especially if your business matters to you. As we welcome 2012, and look back over 2011, we notice a trend in the types of projects that consistently come our way. With that in mind, we have renamed our e-news, “Design Matters,” where we will continue to share monthly “tips, trends and tales,” as […]
Like Us On Facebook
It's not about how well your book sells...
it's all about how well your book sells YOU!©
Call 888-598-0886
