Color Commentary
Tangerine Tango: The Bright, Encouraging Color of 2012 By AYLIN ZAFAR | December 9, 2011 The color specialists at Pantone hope the orangey-red hue will give us optimism for the next 12 months. The world is about to look a lot more vivid: the Pantone Color Institute has named “Tangerine Tango,” a radiant red-orange, […]
IN THE NEWS
PUBLISHING WORLD 8 Reasons Why Amazon.com’s Price Check App Is Not Your Enemy December 27, 2011 | Ramon Ray Editor and Technology Evangelist, Smallbiztechnology.com, AE OPEN Amazon.com is not a “friend” or ‘foe’ to small businesses. It’s in business, just like we all are to make money. That money is made by selling something someone wants […]
Good Design is Good Business.
Design Matters — especially if your business matters to you. As we welcome 2012, and look back over 2011, we notice a trend in the types of projects that consistently come our way. With that in mind, we have renamed our e-news, “Design Matters,” where we will continue to share monthly “tips, trends and tales,” as […]
What COLOR are you?
Pantone and UNICEF Own Your Own Color & Help Save a Child’s Life. What color will YOU choose? I chose “D43641” and named it “Firecracker Mama” after my Mother. Red was one of her favorite colors, right next to the hottest pink you could imagine. The process is fun and very easy – and quite […]
Too Many Cooks in the Kitchen
Too Many Cooks in the Kitchen . . . CAN “Spoil the Pot” and Spoil Your Brand Impact Small business owners — especially solo-preneurs — tend to ask everyone they meet for an opinion when it comes to marketing. They fall prey to the DELUSION that the more people they ask, the more they will learn […]
IN THE NEWS
As seen in the . . . Secret of Self-Publishing: SUCCESS By JEFFREY A. TRACHTENBERG | October 31, 2011 Self-publishing these days is increasingly a tale of two cities. There are established authors, like Nyree Belleville, who says she’s earned half a million dollars in the past 18 months selling direct rather than through […]
The Psychology of Color: LOGOS
LOGOS & COLOR As Leatrice Eiseman executive director of the Pantone Color Institute, explains in her book Color Messages and Meanings, “While it is a given that a successful brand logo is a happy marriage of shapes, symbols and colors, it is truly the colors that evoke the emotional message.” Many leading brands are so […]
“Who are you . . .?”
In the 1990’s, we had “IDENTITY”. In the 21st century, the word “Brand” has become the buzz-word – the “catch-all” phrase – for marketing one’s business. At it’s core, it begs the answer to the question, “Who are you and why are you here”? Brand Experts can be found on just about every corner of […]
STAMP OF APPROVAL
Brand. Identity. Imprint. Stamp. When we get an envelope in the mail with a fancy stamp, our curiosity often prompts us to open that envelope first. When we want to attract new business, we are really asking for a “Stamp of Approval” from our new customer. Our “brand” is our business identity . . . […]
Are you an EntrepreNEWer?
Are You an EntrepreNEWer? Do you LOVE what you do? Do you see the “cup” as half-FULL? Do you look for NEW ways of doing things? Do you LEAD, rather than follow the pack? Do you DREAM up new ideas? In a timeless article in Entrepreneur Magazine, they highlight 5 characteristics of a successful entrepreneur, […]
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