What COLOR are you?
Pantone and UNICEF Own Your Own Color & Help Save a Child’s Life. What color will YOU choose? I chose “D43641” and named it “Firecracker Mama” after my Mother. Red was one of her favorite colors, right next to the hottest pink you could imagine. The process is fun and very easy – and quite […]
Too Many Cooks in the Kitchen
Too Many Cooks in the Kitchen . . . CAN “Spoil the Pot” and Spoil Your Brand Impact Small business owners — especially solo-preneurs — tend to ask everyone they meet for an opinion when it comes to marketing. They fall prey to the DELUSION that the more people they ask, the more they will learn […]
IN THE NEWS
As seen in the . . . Secret of Self-Publishing: SUCCESS By JEFFREY A. TRACHTENBERG | October 31, 2011 Self-publishing these days is increasingly a tale of two cities. There are established authors, like Nyree Belleville, who says she’s earned half a million dollars in the past 18 months selling direct rather than through […]
The Psychology of Color: LOGOS
LOGOS & COLOR As Leatrice Eiseman executive director of the Pantone Color Institute, explains in her book Color Messages and Meanings, “While it is a given that a successful brand logo is a happy marriage of shapes, symbols and colors, it is truly the colors that evoke the emotional message.” Many leading brands are so […]
“Who are you . . .?”
In the 1990’s, we had “IDENTITY”. In the 21st century, the word “Brand” has become the buzz-word – the “catch-all” phrase – for marketing one’s business. At it’s core, it begs the answer to the question, “Who are you and why are you here”? Brand Experts can be found on just about every corner of […]
STAMP OF APPROVAL
Brand. Identity. Imprint. Stamp. When we get an envelope in the mail with a fancy stamp, our curiosity often prompts us to open that envelope first. When we want to attract new business, we are really asking for a “Stamp of Approval” from our new customer. Our “brand” is our business identity . . . […]
Are you an EntrepreNEWer?
Are You an EntrepreNEWer? Do you LOVE what you do? Do you see the “cup” as half-FULL? Do you look for NEW ways of doing things? Do you LEAD, rather than follow the pack? Do you DREAM up new ideas? In a timeless article in Entrepreneur Magazine, they highlight 5 characteristics of a successful entrepreneur, […]
IN THE NEWS
After the “One-Hit-Wonder” . . . They hit it big. Really big. But then what? By Jeff May | June 13, 2011 | USA Pet rocks. The Rubik’s Cube. Cabbage Patch Kids. The marketplace, like the Billboard charts, is full of one-hit wonders – products that come out of nowhere, capture […]
IN THE NEWS
Yellow Pages Logo Gets Current Yellow Pages Logo Gets a Makeover By LuAnn LaSalle | March, 2011 | Canada The fingers are still doing the walking for the Yellow Pages, but they’ve had a makeover as the company looks for increased digital growth with more web-based services. Now known as Yellow Media Inc. […]
BRAND CURRENCY
HOW CURRENT IS YOUR BRAND? Staying Current. Going with the Current. Current Events. Current Status. If you’ve been following this blog, you may recall the discussion regarding the 3 C’s of Branding: Credibility Connections Consistency I’m now adding a 4th “C”: CURRENCY. Not necessarily in the traditional sense of CASH — but rather in the sense […]
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