IN THE NEWS
After the “One-Hit-Wonder” . . . They hit it big. Really big. But then what? By Jeff May | June 13, 2011 | USA Pet rocks. The Rubik’s Cube. Cabbage Patch Kids. The marketplace, like the Billboard charts, is full of one-hit wonders – products that come out of nowhere, capture […]
IN THE NEWS
Yellow Pages Logo Gets Current Yellow Pages Logo Gets a Makeover By LuAnn LaSalle | March, 2011 | Canada The fingers are still doing the walking for the Yellow Pages, but they’ve had a makeover as the company looks for increased digital growth with more web-based services. Now known as Yellow Media Inc. […]
BRAND CURRENCY
HOW CURRENT IS YOUR BRAND? Staying Current. Going with the Current. Current Events. Current Status. If you’ve been following this blog, you may recall the discussion regarding the 3 C’s of Branding: Credibility Connections Consistency I’m now adding a 4th “C”: CURRENCY. Not necessarily in the traditional sense of CASH — but rather in the sense […]
IN THE NEWS
4 Ways to Block Brand Competition By Gabrielle M. Blue | Feb 28, 2011 Is your company’s brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking out the competition? It takes a lot more than a good product to ensure customer loyalty […]
Stand Up. Stand Out. Get Noticed.
Be Memorable. As consumers, we tend to be visually-oriented. We seek out our favorite grocery store brands by the label on the container. Whether it is Dr. Pepper or Mr. Pibb, we search for our favorite label. The same is true for wanting to do business with our “favorites”. The trick for business owners is […]
High-Net-Worth Relationships
Mindful Marketing (AKA: Relationship Marketing with a mission) Our job is to help position you as the expert in your field – to be the first people your target audience calls – AND to help you build long-lasting relationships for ongoing referrals. Traditional marketing methods have less of an impact on the audiences of today, […]
The COLOR Talk.
Conscious Color Choices. Ultimately, when developing a new brand for our clients, we have the “color” talk. Whether designing a new logo, website graphics, store signage or collateral marketing materials, we find ourselves in the role of “Color Psychologist”. The colors you choose to represent you and your business are vital in crafting the response […]
IN THE NEWS
The New Rules of Branding Your Business Online By Inc. Staff, Jan 12, 2011 Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It’s no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new […]
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