Is DPI “dippy”?
DPI stands for DOTS PER INCH found with a magnifier on a photograph. The more dots per inch you have in a photo, the higher the quality. Quite often, we request a photograph (head shot) of our clients to incorporate into marketing materials. Invariably, they ask us to “copy it off of our website”. QUICK […]
Visual Brand Identity
Discover your Visual Brand . . . and develop a strong, compelling image for your business. DEFINE your business focus. · What are you REALLY selling? · What is your customer REALLY buying? DESIGN your business image. · What does your graphic image say about you? · Does your graphic image help to sell your […]
Brand Promises.
Everyone is talking about BRAND. Just exactly what DOES that mean?! Your BRAND is your promise, your handshake, your reputation, your “method of operation”. Your BRAND sets you apart from your competition. How do your clients describe you and your business? The American Marketing Association describes a BRAND as a “name, term, sign, symbol or […]
Mindful Marketing
Mindfulness: An in-the-moment, acute awareness of the pursuit of excellence. Marketing: Making a positive connection with your consumer. Mindful Marketing: A New Way of Thinking About a New Way of Marketing . . . OFFER a product or service that “serves” your consumer BELIEVE in your product or service BUILD a business based upon trust, honesty and […]
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