According to a study by UC-Santa Cruz, the U.S. economy shed more than 8 million jobs during the Great Recession of 2008-2009. The steepest decline since the end of World War II. Data showed, throughout the approximately 250 metropolitan areas examined in the study, higher local unemployment rates were tied to higher rates of entrepreneurship. The unemployed […]

As an entrepreneur and small business owner, I can easily become overwhelmed with just trying to keep up with my day-to-day responsibilities. My business — and LIFE in general — keeps me moving at a fairly fast pace with a flurry of activities in support of our clients. If I’m not careful, I can easily […]

This last decade has spawned a multitude of new business ventures — many starting as home-based businesses. Whether you were downsized, laid off, offered early retirement, or were a stay-at-home parent — at some point, you became an Intentional Entrepreneur when you decided you would rather start your own business than to work for someone else. Your motivation may have been financial (create an […]

For years I’ve been fascinated by the full moon — I can remember it peeking through my window as a child and it has always been a comforting friend. I’ve also always been amazed by lightning and the awesome evening light shows which come with growing up in the midwest during thunderstorm season. I was […]

The Anthology is a perfect example of Collaborative Marketing. “Two heads are better than one.” . . . “It takes a village.” . . . As you navigate through the rest of your life, be open to collaboration. Other people and other people’s ideas are often better than your own. Find a group of people […]

Today’s marketing ideology is primarily based upon building trusting relationships. If people cannot identify with your messaging, it does not matter how much money you throw at SEO optimization, SEO will not work if your messaging is shallow or stuck in the “all about me” phase. Consumers want to know what YOU can do for them […]

“Where do you find new clients?” is a question I am asked quite often. To which I typically answer, “Primarily referrals”! We are very lucky (blessed) to have a strong referral base coming from clients all around the country. This sphere of influence creates an ideal foundation for long-term client relationships. Referral-based business growth is […]

A too-tiny title on front cover. You probably want your book to stand out on Amazon.com. If your title is too small, no one will be able to read it on the postage-sized stamp image as seen online. Overly-Verbose. Avoid the use of a too-wordy title or subtitle on your cover. Be succinct. Yes, I […]

Curious thing. I happened to notice one day, a few years ago . . . our clients who were led by their passion, and found a way to monetize that passion, were those who were reaping the rewards of a growing business. Welcome to the new world of business. It doesn’t matter if you are tech-based, bio-based […]